Embed Size (px)
Citation preview
MARKETING THROUGH SOCIAL
MEDIA & MOREPresenter: Diana Silveira
SWFLNAugust 13, 2015
create effective flyers press releasesemail marketingsocial mediaputting it all together
Image
Agenda:
What is your advertising plan?
FLYERS
Advertising Where will you advertise?
Who is your target?
How will you advertise?
When will you advertise?
Creating the Advertising• Title
• Time
• Location
• 1 sentence at most description
• How to get more information
• Visual
• Template or Not to Template
http://bit.ly/1qWtu1M
Activity: Creating Flyers in PowerPoint
Free Image Sources• Pixabay
• morguefile.com
• splitshire.com
• magdeleine.co/browse
• jeshoots.com
• unsplash.com
Full list of free image sources & editors: https://blog.growth.supply/300-awesome-free-things-e07b3cd5fd5b; image by Unsplash
Finding the Right Font• Font Squirrel
• DaFont
• FontPark
Picking Colors
• Adobe Color (App & Website)
• Colorzilla
• Paletton
More @ http://goo.gl/y8CSa http://livecolorful.com/tag/color-psychology/ image@ https://goo.gl/bvwmX0
Adding Transparency to Text Boxes
PRESS RELEASES
Before you start? Where will you advertise?
Who is your target?
How will you advertise?
When will you advertise?
Anatomy of a Press Release
• Heading
• Subheading
• Dateline
• Contact Information (Phone, Email, Name, Social Media)
• Details
• High Quality Picture
Essential Reading – PR NEWSWIRE PR NEWSWIRE BOOTCAMP
ACTIVITYWrite a Press Release for an upcoming event @ your library
Distribution• Local Newspapers
• Blogs
• Free Newspapers
• Local Media Outlets
• Social Media
• Social Media Influencers
EMAIL MARKETING
ServicesContact form 7
Mailchimp
ManyContactsBar
Hello Bar
Sumome List Builder
Scroll Triggered Box
Constant Contact
Image https://goo.gl/QJ6H6T Source https://goo.gl/HZjoU7
Collecting Email• Programs – Have sign up
• Webpage Plug-in
• Option on Library Card Applications
Image https://goo.gl/KJIy1k
How else can you collect email
addresses?
Announce New & Use Pictures
Email Newsletters
New Blogs
Library Events & News
Welcome Emails
Tips & Tricks
The Value of our Library
Testimonials
SurveysWhat else?
Subject Ideas
Tips for Success
• Clear Call to Action
• Create Urgency
• KIS – Simple &Short
• Make the subject line count
• Contact Information & Links
• Use Pictures
Source Vertical ResponseMore tips @Make Email PopPicture: Pixabay
SOCIAL MEDIA
SOCIAL MEDIA & DEMOGRAPHICS
Image Pixabay - FirmBee
Infographics: Adweek; Pew Research
Facts & Figures
18-24
25-34
35-4
4
55-64
45-54
Know your own Users
Top Tips for Facebook
• Posting an article- give your reasoning
• “Casual images that show partial body shots like hands and feet are associated with higher Facebook likes.” (SocialExaminer)
• Pictures & Video are king
• Reply to comments
Image Pixabay - FirmBeeInstagram
Infographics: Adweek; Pew Research
Facts & Figures
18-24
25-34
35-44
55-64
45-54
Top Tips for Instagram
• Add Contrast & Warmth
• Focus on Faces
• Hashtags!!! Use up to 5.
• Post ONCE daily
• Interact with others: It’s a community
Source: MakeUseOfInstagram
Image Pixabay - FirmBee
Infographics: Adweek; Pew Research
18-24
25-34
35-4
4
Facts & Figures
Pinterest.com
Top Tips for Pinterest• Follow people in the community & others
of interest
• Complete your profile so people can find you
• Multiple boards on multiple topics
• Add descriptions (Keywords) to pins so they are searchable
• Add PinIt buttons on your website
• Verify pins before you repin (no dead links or SPAM)
• Shared Boards with groups in your library
• How-To Boards
What are your pinterest Tips?
image
Image Pixabay - FirmBee
Infographics: Adweek; Pew Research
Facts & Figures
18-24
25-3435-44
55-64
45-54
Top Tips For Twitter• Follow Back
• Link back to your website
• @/# - use them
• Consistency
• Twitter is a conversation – reply timely
• Find your voice: Give your brand personality
• Live Tweet events
• Its ok to repost….just change it up a bit
• Thanks followers for sharing content & following
What are your twitter Tips?
image
Image: FrontMan MarketingMore tips SocialMedia Week
#thiswoudnotbeagoodhashtag
#befun with
hashtags
#search hashtags
#hashtags
make easy
contests
#jointheconversation your users are already having
#spam =
irrelevant
hashtags
Other social medias
Infographic: SproutSocial)
Overall Tips
• Consistent
• Post Regularly
• Be Available…Reply, Like
• Take time & post good stuff
Image Cristina012 Deviant ArtMore Tips -- PopSugar
CONTENT CURATION
20% - Library Promotion
Collecting Content
o Pinteresto Flipboard/Feedlyo Scoop.ito Paper.lio Reading Room (great FB
follow)o Buzzfeed (QUIZZES!)o Flavorwire (LISTS)o Bookriot.como http://www.thisiscolossal.com
/
Creating your Own Repository
• Evernote
• Delicious
Collecting via Twitter
• Connect with Buffer, Pocket
• Create Twitter Lists (or follow someone else’s)
infographicso dailyinfographic.com
o Pinterest
o Coolinfographics.com
Full infographic: http://goo.gl/oQbYdo
What are your content curation sources?
CREATING CONTENT
Canvas.com• Create meme’s and other
visuals easily
• Thousands of stock images
• Con: Ugly grid lines/watermark unless you pay $1.00
Recitethis.com• Templates for quotes etc
Need inspiration: http://americanbookreview.org/100bestlines.asp
Befunky.com• Powerful photo editor
• Lots of filters/overlays/etc
• Collage maker
• Most Free
Tagul.com• Import or C/P words from any
source
• Select Image, color, fonts
• Share or download
https://placeit.net Great way to bring focus to
resources @ the library
Infographics
• Infographic: http://www.easel.ly/viewEasel/342930
Create your own:
• Easel.ly
• infogr.am
• http://piktochart.com/
Creating Video
• Vine
• Lensoo Create
• Sketchbook Express
Contests and Calls for content
Images: Bookface, #caughtreading #ireadeverywhere
What do you use to create
content?
MAKING A POST GO FURTHER
Taking a post furthero Tagging
o Generating comments and shares
o Cross-Promote with other pages
o Shorter posts
o Posts with emoticons get 33% more comments, they also get shared 33% more often.
Sources: http://goo.gl/AI8xTY
Who can you cross promote with?• departments on college
campuses
• Chambers
• Nonprofits
• Other libraries
• Anyone who follows you
Boosting posts?
• Did you know?• Your average Facebook post is only seen by 6-12% of your followers (source)
Activity
• How do we make this post more viral?
What Works?
• Did you know?• Posts with visuals receive 94% more page visits and engagement than those without.
Better?
Raise the Roof FundraiserTuesday, 7pm
Hamburger Mary’s
What is most successful with
your users?
WHEN SHOULD YOU BE POSTING?
PUTTING IT ALL TOGETHER
CREATING @PLAN & SCHEDULING
SCHEDULE
Schedule should include:
• Promotional Posts
• Curated Content
• Pictures/Video
• Who, When, and Where
• Hashtags
• Manage schedule in calendar or shared doc
• Reposts (sample schedule from Buffer) Templates and ideas:
http://goo.gl/BULFdphttps://goo.gl/zjeVaVhttp://goo.gl/2HLCMZ
Hootsuite
• Up to 3 accounts free
• Schedule Posts
• Autopost from RSS Feeds
ACTIVITYCreate a sample week schedule for your library
Buffer
Helpful Tool: IFTTT
• Create Recipes & Automate
Adding followers
• Promote your social media everywhere
• Invite Users
• Add events – exclusive pictures
• Tagging & Hashtags
• Consider Contests &/or games
• Good Content that people share
What are your tips for adding
followers?
EVALUATION
Questions to ask yourself?
• What are my objectives?
• How will I measure success?
• What is success?
Questions & Discussion
