Spring Cleaning: Social media edition / pg 2 CREATED MAY 2016 COPYRIGHT SOCIAL DISTILLERY

UPDATE account passwords

Regularly updating your social media account passwords helps keep accounts secure and safe from “rogue” publishers accessing your properties. Review the strength of passwords and native security settings.

Do a Social Media Refresher

Social networks are announcing new features and changes to existing ones all the time. Take a quick crash course of all networks where you have a presence to ensure you’re taking advantage of the latest functionality.

PERFORM a content AUDIT

Knowing which posts have the most engagement and the type of content resonating the best with your community is paramount to running a successful social strategy. Perform a content audit to not only stay on top of your community, but also the ever-changing trends in social media.

Do a competitor analysis

In addition to the internal audit, understanding your competitive landscape is equally important. Keep up with their marketing strategies, understand whether they’re successful and know what is going on with their communities. This actionable insight helps inform your own content.

KEEP IT HUMAN

Click here, share this, like and win..... Often, it’s easy to forget how normal people use social media when we’re faced with executive requests or a list of objectives for marketing. Remember how you like to interact with other people and make it a point to create content, campaigns and posts that drive conversations and natural engagement.

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