Spotlight on Inbound Marketing

on

Experts Night:

Inbound Marketing@ThePulseDub

@boigrandcanalsq#Inbound

The Pulse Dublin

2

April Experts night: Inbound marketingAgenda1. Introduction

Conor Duke ; Manager @Fabrikatyr / @conr

2. The Consequences of a Faceless Social Media Campaign

Heidi Grimwood - Campaign specialist Social Media Skills Club

3. The journey to modern marketing

Peter Reynolds - Director Marketing Cloud Alliances for Western Europe ; Oracle

4. Inbound Marketing - Secrets to Success

Alan Lynam - International Account Manager at HubSpot

5. Q&A and Closing remarks

13 Ap 2015 DATA DRIVEN MARKETING DUBLIN – APRIL 2015 MEETUP 2

@ThePulseDub@boigrandcanalsq

#Inbound

https://www.linkedin.com/company/9187094?trk=prof-exp-company-name

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The Pulse is a new community to support entrepreneurs and businesses in Dublin

Conor Duke - @conr Fabrikatyr Analytics - Data Driven Marketing Business @fabrikatyr

oDesk approached me to create community to help small businesses grow

We hope to achieve this through delivery of engaging and exciting events such as;

• Expert panels and fireside chats with startup and small business leaders and other business experts

• Monthly expert panels with startup and business leaders• Q and A sessions with startup founders and business owners

@ThePulseDub@boigrandcanalsq

#Inbound

The Consequences of Faceless Social Media

Heidi GrimwoodTwitter: @heidigrimwood

Website: www.socialmediaskillsclub.comEmail: [email protected]

Mobile: 085 7330038

Setting up a Faceless Business Online is as Useful as Your

Website With no SEO!

www.socialmediaskillsclub.com

How Does This Image Make You Feel?


Me on my Yacht! ☺

How Does This Image Make You Feel?


Be Found Everywhere Online

You are 20 times more likely to click a link that you’ve seen before than something

you’ve never seen


He Who Shouts the Loudest


Repetitive Marketing

Be an Industry Leader


Be everywhere

Be an educator in your profession

Be a leader

Be consistent

Top Tips for Social Media Marketing

⦿ Marketing – it is a marathon not a sprint

⦿ Branding – it takes time to create a brand like going to the gym and

getting results. Your brand defines your business

⦿ Use image advertising

⦿ Repetitive communication – creates recognition

⦿ Create a feeling of emotion

⦿ Right message + Right audience = Right results

⦿ Focus on a specific audience

⦿ Social media requires constant communication


Why Are These Social Media Platforms Ranked at the Top?

⦿ Facebook (everyone is on it so don’t try to fight it)

⦿ Twitter (best for getting a quick word out; famous as a tool in breaking news,

revolutions, and social justice)

⦿ Google+ (a must if you want to improve your results with Google)

⦿ Pinterest (best known for recipes, crafts, DIY, and beauty tips)

⦿ LinkedIn (it’s like Facebook for professionals… but better)

⦿ YouTube (videos galore)

⦿ Instagram (its focus is photographs with cool filters, and it’s quickly

overtaking Facebook in popularity with teens)

⦿ And MySpace (but only if you are a musician) www.socialmediaskillsclub.com

Thank You for Listening TodayHeidi Grimwood

Website: www.socialmediaskillsclub.comEmail: [email protected]

Mobile: 085 7330038

http://www.socialmediaskillsclub.com/

mailto:[email protected]

INBOUND MARKETING: Secrets to Success.

Alan LynamCustomer Success Manager@alan_lynam#InboundMarketing #socialmedia

Our Inbound Marketing Methodology

Source - http://www.hubspot.com/products/inbound-marketing/

for how your customers

buy today

Attract

65% Europeans88% UK B2B

Research Options

Research Options (Convert)

TrustNetworks (Convert)

They like to educate themselves

rather than speak with a sales person

60% of the sales cycle is over – before a buyer talks to your salesperson.

Corporate Executive Board: bit.ly/zub217

Close

Your consumer has changed,

They are in control.

Don’t Interrupt

Be What’s Consumed

How You Can be Successful with Inbound Marketing.

1 BUYER PERSONASKNOW YOUR

BUYER PERSONAS11 Be Relevant

of European marketers are focused on reaching the right audience, and converting them into leads.23%

of European marketers are focused on reaching the right audience, and converting them into leads.

23%

Resource: http://offers.hubspot.com/2013-state-of-inbound-marketing-europe

MARKETING MARY• Professional marketer (VP, Director, Manager)• Mid-sized company (25-200 employees)• Small marketing team (1-5 people)• BComm (DIT), MBA (Smurftt)• 42, Married, 2 Kids (10 and 6)

Goals:• Support sales with collateral and leads• Manage company communications• Build awareness

Challenges:• Too much to do• Not sure how to get there• Marketing tool and channel mess

Loves HubSpot because:• Easy to use tools that make her life easier• Learn inbound marketing best practices• Easier reporting to sales and CEO

3Create

Marketing Assets

Create a Content Machine22Create a Content Machine

”“

@TheSalesLion

Great content is the best sales tool in the world.

THINK LIKE A PUBLISHING COMPANY1. Be Relevant.2. Think like a content machine.

Questions ?

51 51

Closing remarks@ThePulseDub

@boigrandcanalsq#Inbound