company logo & name

Tell Us… • Who are you? • What do you do? • Are you current engaged in a Search Engine

Optimization campaign for your business’s website?

How do you use Social for Search?

03

SearchMetrics 2013 Survey: • What factors are playing a

role?

How do Search & Social Connect?

03

SpeedUp Your Search ResultsLet’s get down to business… social business!

Grow with Google+ !

This shouldn’t come as a shocker, but Google loves

Google. In 2013 studies showed that this social network

impacted organic search results within the search engines, so it’s

a great tool to speed up SEO.

Yap on YouTube !

As a social network centered on one of the search engines’ four main types of content, video,

YouTube can help you position your content and website for

betting organic search rankings!

Triumph with Twitter !

Twitter is a valuable tool for syndicating (aka sharing and spreading) your blogs, web

pages, videos and other pieces of your content marketing

campaign. Not to mention, tweets are indexed by Google!

07

03

!

Why Twitter?• Twitter users are 3 times more likely

to follow brands than Facebook users. (via Convince and Convert)

• 51% of active Twitter users follow companies, brands or products on social networks. (via Edison)

• 67% of Twitter users are far more likely to buy from the brands they follow on Twitter. (via MediaBistro)

• Twitter doesn’t separate business & personal pages like other social networks

• How do I decide if I should do Twitter as me or as my business name?

The Ultimate Question Personal or Business?

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• Twitter Handle - (aka your Twitter Name) • @username - Reply to (.@) • # (Hashtag) - Organization • RT - Retweet • DM @username - Direct Message

Let’s Get Our Twitter Lingo On!

03

• Choose Your Handle Wisely • Use Keywords in your About Section • Image File Name (your-name-here.png) • Add your URL & Location • Use keywords in the first part of your

tweets

Optimize for the Search Engines

03

• Latest blog posts • EXCLUSIVE Deals & Promotions • Funny, sharable content (PHOTOS) • Engaging Questions • Real-time events (keep it relevant) !

Tip: Write tweets like talking to a friend

What do I Tweet About?

03

• Insist on perfect spelling & punctuation • Use basic grammar rules • The Magic Retweet Number (120<) • Shorten all links with bit.ly !

Note: Don’t tweet just to tweet, put thought behind what you want to say.

How to I Craft The Perfect Tweet?

03

• No more than 3 # per tweet • Don’t start a Tweet with a Hashtag • Don’t just make them up! • Don’t use hashtags just because they are

popular either!

Don’t forget Hashtag Etiquette

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• Find users who share your passions & follow them

• Give, Give, Give via RT • Create high quality content and share with

appropriate popular hashtags

How Do I Grow My Following?

03

• HootSuite • SproutSocial • TweetDeck

Tools to Help Me Effectively Tweet

03

03

!

Why Google+• Google LOVES Google+ • “All featured links in Google+ posts

are ‘do follow’ this means that link authority is passed on. Helping content rank higher,” (HubSpot.)

• Google+ = Google Maps

• Google’s services + social • Business Page History

• Merged with Google Place Pages • Start Your Page @

http://www.google.com/intl/en-US/+/business/

What is Google+

• Log Into Google • Click +YouName in top right corner • Click your profile image • Click your business page

How Do I Get To My Page

• Verify your page to get on the map! • Verify your URL • Set specific Categories that tell people

what you do (keywords) • Confirm all info is the same as what’s

listed on your website’s contact page

How do I Optimize for SEO?

• List Segmentation • Benefit: Only share specific content with

people that want to see it = higher engagement rates

What are these Circle Things?

• Set Target Market Goals (interests) • Avoid Facebook Style Content • Share LINKS! • Video connected to your YouTube page • Don’t forget #hashtag

What should I Post On Google+

• Explore Tab! • See what’s trending now • Search by # to see what people are talking

about in your industry

How do I Find Connections?

• Search for industry leaders • Join interests of your target market • Share your content with interested users

Should I Join Communities?

• Under ‘My Business’ • See new followers & views • Create goals for views, clicks and new

followers

Is it working? G+ Insights

• YouTube Channel is listed in page menu • Visit YouTube as your G+ Business Page • ‘Like’ YouTube videos as your page • Comment on YouTube videos as your page

How does G+ integrate With YouTube?

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!

Why YouTube• 62% of Google universal searches

include video. (Source: Marketingland) • Video is 50 times more likely to get

organic page ranks in Google than plain text results. (Source: Forrester Research)

• Video search results have a 41% higher click-through than plain text results. (Source: aimClear)

• You’ve already claimed your G+ page • Sign into Google and go to G+ • Use G+ as your business page • Visit YouTube.com • YouTube will prompt you to use your page

as the user. Agree.

How Do I Build A YouTube Channel?

Smart Phone Video: • Shoot Horizontally • Get Up Close • Audio & Lighting is key (avoid loud

places or bad lighting for your videos) • Hold the camera steady

Tips for Creating Your Own Video!

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• Screenr.com • Jing.com

Tips for Creating A Video Presentation!

03

• Educate your viewer (Be the expert) • Answer a commonly asked question • Do a product review • Testimonial or Case Study • Debunk Myths about your industry

Content Ideas for Your Next Video

03

• Magisto.com • loopster.com • iMovie !

Now it’s time to Edit Your Video!

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• Click Upload • Select File • Complete title,

description, & tags

How do I Upload My Video?

• Use keyword phrases in your title, descriptions and tags

• Always start your description with your URL • Transcribe the video in the description just incase

someone has a problem loading the video • Embed the video in your website

What do I do to Optimize My Video?

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• Share your video on your social media channels • Embed your video on your website • Post your video in communities you participate in • Create a blog and embed your video • Add it to your YouTube Playlist with other

similar content

How do I Market My Video?

03

Social Platform Overview: LinkedIn

• Pinterest shoppers are spending significantly more per checkout averaging between $140-$180 per order compared with consistent $80 and $60 orders for Facebook and Twitter shoppers, respectively.

• 28 percent of U.S. Internet users between the ages of 18 and 29 use Instagram.

Pinterest & Instagram !!!!!!RackUp Your Photo Following Friday, September 19

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