Spectrum Health System: Using animated video to share social media guidelines, presented by Michael Yoder

Member Meeting 1June 22, 2016Chicago

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Spectrum Health SystemMichael Yoder

Using animated video to share social media guidelines

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Using Animated Video to Share Social Media Guidelines Michael Yoder June 22, 2016

Perspective

•  Orientation

•  Social media was blocked

•  Inappropriate use of social media

•  SharePoint

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Problem

•  Policy & Guidelines

•  Engage

•  Protect

•  Heavy Handed

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The Weeds

Worked with creative agency ■  Researched ideas ■  Narrowed down ideas and examples

Series of three videos ■  General ■  Doctors/Providers ■  Nurses

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The Weeds

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The Weeds

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The Weeds

Legal Compliance

Risk HR

Review

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The Weeds

Knowledge ■  8 questions ■  Pass/Fail ■  Formatting

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The Weeds

The content was formatted and uploaded into the learning system.

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The Weeds

Promoted the new video via our Intranet site on the front page and via the social media group page ■  Calls ■  Emails ■  Intranet Main

Page ■  Social Media

group ■  Face-to-Face ■  SHLI Online

Executive buy-in and support

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The Weeds

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The Weeds

Progress ■  1 Day – 270 to 1,500 ■  15,000+/61% ■  Recognition

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What we learned

Executive champion ■  Most important

Review by intended audience ■  Get rid of jargon and bias ■  Perspective ■  Ownership

Go for it ■  Never, never, never give up

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What’s next?

Physicians/Provider Guidelines ■  Final version reviewed &

approved ■  Distribution

Nurses Guidelines ■  Design, story boards & script

approved ■  Voice over ■  Animator ■  Reviews & revisions

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Using Animated Video to Share Social Media Guidelines Michael Yoder @mdyoder LinkedIn.com/in/mdyoder [email protected]

health.socialmedia.org/meetings

Member Meeting 1June 22, 2016Chicago

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