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SOCIAL ADVERTISING & MOBILE
VAN BUREAUBLAD NAAR BROEKZAK
INCREASE IN TIME SPENT
MORE INFLUENCE IN CUSTOMER JOURNEY
EXPERIENCE DETERMINES OUTCOME
6.8 million unique monthly mobile Facebook users in the Netherlands
90%
2hrs 40mins
spent on average
From search…
…to discovery
65% of people access their mobile whilst shopping
50% of people access their mobile whilst watching TV
MOBILE FIRST MOBILE ONLY
THE CHANGING SOCIAL PLATFORM LANDSCAPE
>2010 2012 - 2014 2015<
MOBILE SUPPORTED
From 1/8th of revenues being mobile in 2012…
…to 80% in 2015!
Yet brands are slow to catch up…
Only 4 out of 10 brands have a mobile strategy…
…and only 61% have a mobile ready website
49% of people would buy more on mobile if it was easier
Yet only 24% are currently happy with the mobile experience from brands
THINK MOBILE FIRST, NOT MOBILE SUPPORTED
THINK VIDEO & MOVING IMAGES
CINEMAGRAPHS STOP MOTION
THINK SILENT MOVIE
THUMB STOPPING CONTENT
THINK USER EXPERIENCE
THINK USER EXPERIENCE
THINK PLATFORM NATIVE
VERTICAL VIDEO NATIVE VIDEO
THINK PLATFORM NATIVE
SPONSORED FILTER CAROUSEL AD
THINK CROSS DEVICE TRACKING
1.CONSUMER
2.PLATFORMS
3.BRANDS
Daan Jansonius Advertising Director
Isobar | Social Embassy
Marc Koopmanschap Sr Social Advertising Specialist
Isobar | Social Embassy
Sources Slide 5 – Facebook, internal data (market snapshot NL Q1 2016) Slide 7 – Facebook IQ – “From One Screen to Five” Slide 9 - http://adage.com/article/digital/facebook-q4-2016-earnings/302378/ Slide 11 - http://www.marketingonline.nl/nieuws/merken-zijn-niet-klaar-voor-de-mobiele-consument Slide 12 - http://www.emerce.nl/wire/674100