Social six pack: Simple tools to master the most popular networks

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    19-Jul-2015

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Social six packSimple steps to master the most popular networks

Social Media 101Its a 24/7 gig, for the most part (in other words, it needs to be a routine)It requires both quantity and qualityGary V. recommends to go where the eyeballs are (everywhere) - but match your brand with the right social network firstBe professional (GSP/tone)Find a genuine voiceBe responsive (which is not as easy as it sounds)

Marketing & BoxingMarketing used to be a quick knockout:Print, TV, Radio, InternetBusinesses punched as hard and as often as possibleMarketing (storytelling) is now a sparring matchBecause of social, customers demanded a change: They wanted to be paid attention toMarketing now consists of a bunch of jabs (stories, relevant content, memes, etc.), a chance to interact and voice concerns/complaints before you try to land the right hook (a call to action) Gary Vaynerchuk (and everyone with common sense)Content for the sake of content is pointless.

Great Content (jabs)Its native

Great Content (jabs)Its nativeIt doesnt interrupt

Great Content (jabs)Its nativeIt doesnt interruptIt doesnt demand (often)

Great Content (jabs)Its nativeIt doesnt interruptIt doesnt demand (often)It leverages pop culture

Great Content (jabs)Its nativeIt doesnt interruptIt doesnt demand (often)It leverages pop cultureIts micro

Great Content (jabs)Its nativeIt doesnt interruptIt doesnt demand (often)It leverages pop cultureIts microIts consistent & self aware

A Great Right HookThe call to action is simple and easy to understand.It is perfectly crafted to mobile and all digital devices.It respects the nuances of the social network in which you are using.

Storytell on FacebookFamiliarity breeds acceptanceWhat is EdgeRank?EdgeRank makes responses to jabs incredibly important3-5% of your following will see your content (and dropping)You have to stay vigilant with Facebooks changesYou have to continually jabYou have to targetStorytell on Facebook

Storytell on Facebook

Storytell on Facebook

Storytell on Facebook

Storytell on Facebook

Storytell on Facebook

Facebook video is huge right now

Facebook fact: Find a story

Listen on TwitterWhat is Twitters main value?Content often has far less value than contextPrime for engagement - why?Users are constantly looking for attention from strangersCommunity building and customer service are keySearch for conversation

Listen on Twitter

Listen on Twitter

Listen on Twitter

Listen on Twitter

Listen on Twitter

Listen on Twitter

eavesdrop on Twitter

twitter tip: just sign up and listen

Getting Artsy on InstagramChallenges for marketers:No links and no sharesA great place to share beautiful content (images)Dont share ads, stock photosPeople want original art, not commercialsYounger audienceGo crazy with hashtagsGetting Artsy on Instagram

Getting Artsy on Instagram

Getting Artsy on Instagram

instagram idea: look for angles

Good enough for youtubeMore than 1 billion users300 hours of video uploaded every minuteBillions of video views every dayMobile: half of video viewsVideo view: be good enough

Glam it Up on PinterestIf your brand or product is focused on women (which most are), you need to be on PinterestWomen outnumber men 5:1We love reminders of who we are and who we want to be (bumper stickers, photos on lockers, etc.)Much more successful conversion rate than Facebook or TwitterContent must be visually appealingBuild a community (re-pin)Glam it Up on Pinterest

Glam it Up on Pinterest

pinterest pro: be the person you want to be

snap of the momentLaunched in Sept. 2011Already at 100 million active users400 million snaps per daySnaps disappear after a set amount of time71% of users are under 25

snapchat solution: capture a moment

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