Social proof in web design - secrets of testimonials / pyschology

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Tried way for people to trust you and your website?

See WebPayload.com for full featured video

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Episode 21: Secrets of Psychology : Part 5 Social Proof

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✓ People trust what other people are doing in numbers

✓ Usually when a lot of others are doing something it is generally the right thing for us to do

✓ It’s a very convenient shortcut for to know what to do and what to trust

✓ When uncertainty reigns we are likely to look to others for guidance

✓ Everybody’s doing it. Simple saying but it has a lot of grounding.

✓ Psychologists call this conformity, herd behavior, or the bandwagon effect. Marketers call it social proof.

Social Proof

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✓ Example would be when you are on the motorway and you see everyone going into the slow lane

✓ Ever wondered why you automatically think you should do the same?

✓ Social proof and herd mentality

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Social Proof


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✓ Which restaurant would you choose?

✓ Why is one so quiet? It can’t be trustworthy!

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Restaurants

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Social Media

✓ Are you likely to trust a site with 3 followers or 3000?

✓ If you have a low social media following then it’s better to have no stats on how small your audience is - trust factor

✓ In the prospects mind of a low social following

✓ Does this service or product really work or is it scam?

✓ It’s too new to trust...


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Effective

✓ On Amazon you will all seen “Others bought along with X”

✓ Our most popular items are...

✓ Our most popular plan is...

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Testimonials

✓ They sale your best salesman are your happy customers - word of mouth.

✓ Can be an very important part of selling

✓ Use photographs - high quality, genuine and authentic photos

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Pro Tip: Testimonials

✓ In the testimonial counteract an common objection made for NOT buying your product

✓ For instance: “It’s too expensive”

✓ Counteract “I thought it was too expensive but the value got completely overwhelmed the price i paid and my business has saved literally thousands”

✓ With a genuine photo could make you a lot of sales


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Examples

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Summary

✓ Use social proof wherever you can - it’s powerful

✓ Use testimonials with photos and counteract reasons not to buy with genuine submissions

✓ Use popular sections and content

✓ Use social media stats - if not too low counts

✓ Don’t deceive!
