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Social Media Tools Your Eyecare Practice Needs
Keeping up with all the different social media outlets can be overwhelming. Luckily, there are plenty of resources out there that can help you manage and monitor your practice’s online presence.
We know that as an eyecare practice, you often have limited marketing resources, making social media an important tool. But social media can be a lot to take on, and that is why we would like to offer some options that help ease the burden and make marketing easier for your practice to manage. Check out a few of our favorites!
What It Is: An easy way to link together Twitter, Facebook, LinkedIn, and Google+ accounts Why We Think It’s Great: • Schedule posts ahead of time • Manage all your accounts from one location The Downside: • Limited analytics and scheduling with free
version Cost: Basic version is free (upgrade to pro for as low as $9.88/month)
Hootsuite
What It Is: A more advanced way to link together and monitor your social media accounts Why We Think It’s Great: • Store posts in queues specific to each account • Schedule automatic posts that pull from each
queue • Share content you find online through the app The Downside: • Doesn’t offer support for Google+ Cost: Basic version is free (upgrade to “The Awesome Plan” starting at $50/month)
Buffer
What It Is: A monitoring tool for online tracking Why We Think It’s Great: • Gain insight about your consumers • Monitor your practice’s online presence • Find areas for growth The Downside: • To get the most out of Google Analytics, you need to take the time to do
their training Cost: Free basic version
Google Analytics
Google Alerts
What It Is: A tool that alerts you of important news Why We Think It’s Great: • Set alerts for the keywords that are important to you • Choose how often you want to receive alerts • Find valuable content to share with your followers online The Downside: • Setting alerts for broad keywords can give you back an overwhelming
amount of information Cost: Free
What It Is: A tool for monitoring online conversations Why We Think It’s Great: • Search topics/words specific to your practice • Get details about conversations including:
• If they are positive, negative, or neutral • How often they are happening • Which medium they are happening on
The Downside: • Sometimes irrelevant results are included in searches Cost: Free
Social Mention
Omnicore’s Social Media Cheat Sheet
What It Is: A cheat sheet outlining the different image proportions for social media sites Why We Think It’s Great: • Different cheat sheets for each social site • Includes dimensions for headers, profile pictures, thumbnails, etc. The Downside: • There isn’t one! Cost: Free
Piktochart & Infogr.am
What They Are: Easy ways to create your own custom infographics Why We Think They’re Great: • Posts with images preform better across social media • Infographics help patients visualize important information that could
otherwise be confusing The Downside: • There are some limitations in customization in the free versions • Can be time consuming to create images Cost: Free basic versions (upgrade to pro features starting at $18/month)
MailChimp
What It Is: A tool for creating and sending newsletters Why We Think It’s Great: • Customize your newsletter with easy to use tools and templates • Monitor the performance of your newsletter The Downside: • Free version limits your newsletter to 2,000 subscribers and 12,000 total
emails a month Cost: Free basic version (upgrade to pro for as low as $10/month)
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