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Cheryl Ann Peltier-Davis Digital Initiatives, Cataloguing & Metadata Services Librarian The Alma Jordan Library The University of the West Indies St. Augustine, Trinidad and Tobago E-mail: [email protected] Twitter:@cdtrini Blog: http://cybrariansweb.com
Visit this website to download the presentation tinyurl.com/jf9b6uy
What I will cover today…
Social Media Tools & Mobile Apps Toolkit (Communication, Marketing, Professional Development, Productivity, Funding,
Learning)
Social Media & Mobile Apps - Benefits For Administrators & Policy Makers
Social Media & Mobile Apps - Definition
Social Media an amalgam of two common terms: Social … way people interact Media … communication tool (television, newspapers, radio)
Social Media: Web/Mobile technologies that empower us to connect, communicate, create, collaborate, learn and share. Source: Zaid Ali Alsagoff Social Media for Research http://bit.ly/1LQtaq0
Defining Social Media
Social Media Tools - Examples
• Social news aggregators
• Photo and video sharing
• Crowdfunding
• Self-publishing
• Video conferencing
• Streaming audio and video
• Blogs
• Wikis
• RSS (Really Simple
Syndication) feeds
• Podcasts
• Instant messaging
• Social bookmarking
• Social networking
Emphasis on creating,
connecting, communicating,
collaborating
Top 10 Most Popular Social Networking Sites | October 2016
http://www.ebizmba.com/articles/social-networking-websites
Mobile Apps
• There’s an App for That! Welcome to the Age of Mobility!
• Software applications designed to run on smartphones, tablets and other mobile devices.
– Perform tasks related to productivity, information retrieval, gaming, banking, entertainment, online shopping.
– Available as freemium or purchased at low subscription costs from native distribution platforms (app stores).
– Apple App Store, Google Play, Windows Phone Store, BlackBerry App World.
– By 2017, 268 billion mobile apps downloaded • 3http://www.statista.com/topics/1002/mobile-app-usage
https://www.appannie.com/apps/ios/top/
https://www.appannie.com/apps/google-play/top/united-states/overall/
Social Media Tools & Mobile Apps – Benefits For Library Leaders & Managers
Communication with stakeholders (teachers, parents, staff, students, other administrators/policy makers), gather feedback, suggestions for improving service)
Marketing & Promotion (education resources, services, programmes, events)
Increase Productivity (collaborative writing, editing)
Enhance Brand Recognition/Visibility
Aid Professional Development (MOOCs)
Social Media Tools and Mobile Apps – Evaluation & Review Checklist
1. Does the tool/app match the organisation’s goals?
2. Can it add immediate value to current services provided?
3. Can it be easily implemented/accessed by less tech-savvy users?
4. Is it organised for ease of use?
5. Is the tool well known and established? For example, is there constant chatter and buzz in blogs, eforums, and other discussion groups about its reputation? Has the tool received positive reviews from users?
6. Is there evidence of longevity as demonstrated in the time it was created and its current iteration?
7. Is there evidence of free technical support?
8. Is it supported on multiple platforms and on mobile devices?
Social Media Tools & Mobile Apps – Issues of Concern
Accuracy of information/Authoritative (think Wikipedia!)
Privacy/Security issues (Facebook, Snapchat, Google Glass)
Stability of current iteration/version (Google Reader now defunct)
Free (beta) vs. Fee based versions
Technical challenges (internet connectivity, ease-of use, firewall blocking, technological expertise)
Personal challenges (tools overload, time commitment, addiction, attention deficit, narcissist/selfie syndrome, work-life balance)
Social media MUST be evaluated before implemented:
Social media policy (goals, target audience, resources, training, technical support, maintenance, feedback) http://tinyurl.com/o3hqwjg
Hiring Social Media Specialist
Source: http://bit.ly/1KA5KoN
Social Media Toolkit
& Mobile Apps For
Administrators &
Policy Makers
Source: http://socialknow-how.com/wp-content/uploads/2012/06/toolbox1.png
The first step to using social media effectively is to determine your goals, set aside some time to learn, observe how other tech-savvy leaders are using social media, and inform your community as to how these tools will be used … http://www.educationworld.com/a_admin/social-media-tips-administrators.shtml#sthash.pXhWtPR2.dpuf
Communication (Educators/Community/Staff/Parents/Students)
Facebook (social networking service)
Twitter (microblogging service)
WordPress (blog hosting service)
Skype (Audio/video conferencing)
Marketing & Promoting
Infographics
YouTube (video sharing service)
Professional Development
Academic Earth
Coursera (Massive Open Online Courses – MOOCs - platform)
Linkedin (professional social network 400+ million members
Productivity
Doodle (scheduling)
Dropbox (file storage, syncing, sharing, 2 GB free)
Google Docs (collaborative writing/editing, storing, sharing)
Google Drive (file storage, syncing, sharing, 15 GB free)
Survey Monkey (conducting surveys
Funding for Projects
Kickstarter (crowdfunding platform)
Communication
(Educators/Community/Staff/Parents/Students)
Facebook (social networking service)
Twitter (microblogging service)
WordPress (blog hosting service)
Skype (audio/video conferencing)
What is Facebook?
A leading social networking site with over 1.13 billion daily active users. Can be utilized by schools, individuals, businesses, non-profits, social groups etc.
How Can I Use Facebook?
Create a FB group or page, invite stakeholders to ‘like page’ , create connections, engage in conversations
Share videos, photos & apps
‘Like’ the Facebook in Education page (a resource created by FB for educators to find information on how best to use FB)
www.facebook.com
Ways to use Facebook in the Classroom:
• TeacherCast
• OnlineCollege.Org
What is Twitter? Social networking and microblogging service that allows users to create, send and read messages or posts known as tweets in 140 characters or less.
How Can I Use Twitter? Bulletin Board to keep stakeholders
informed about current events.
Network with other educators, communicate with parents, staff, teachers.
View Innovative Ways to Use Twitter in the Classroom
Edudemic
TeachHub.com
Global Digital Citizen Foundation
Twitter in the Classroom (Presentation)
EmergingEdTech
https://twitter.com
https://twitter.com/MrsWideensClass
WordPress.com
What is WordPress?
A free open source blog hosting service.
How Can I Use WordPress?
Communicate with Staff, Students and Parents (latest news, events @ school or projects)
Create a blog (engage staff allow them to suggest ideas and concepts for the blog’s broad topic)
https://wordpress.com
Click here for more Blog samples
Examples @ edublogs –
powered by WordPress
http://edublogs.org
What is Skype?
Computer program used to make free voice calls over the Internet to anyone else who is also using Skype.
How Can I Use Skype ?
Free Skype to Skype calls (anywhere in world)
Group calls ( up to 25 people)
Video calls (one-to-one/group)
Messaging (instant/video)
Send Texts (SMS)
Send files (photos, videos) via Skype Chat
Screen sharing (individual/group)
www.skype.com
Skype in the Classroom free to educators and experts around the world to connect and share learning experiences To participate: 1. Join Microsoft Educator Community 2. Download Skype and set up a Skype ID, 3. Browse content to find learning activity for
your students, request a session. Activities: (1) Skype lessons (subjects taught by experts) (1) Virtual field trips
Infographics
What are infographics? Infographics are portable, highly visible and simplifies the presentation of voluminous data.
How Can I Use Infographics? Use infographics to easily
communicate information on complex subject areas/research projects.
Three tools to use: Easel.ly Creately Piktochart
Source: http://elearninginfographics.com/the-importance-of-technology-in-education-infographic
YouTube
What Is YouTube? Popular video hosting and sharing service that allows users to create, upload, view and share videos online. This repository of user-generated content includes movie clips, TV clips, music and original videos.
How Can I Use YouTube? Create educational videos and post
to YouTube (over a billion users)
Subscribe to: YouTube EDU Primary & Secondary Education Channel (features educational videos on YouTube)
www.youtube.com
View 20 Ways to use YouTube in the
Classroom @ Educational App Store
Professional Development
Academic Earth (open online
courses)
Coursera (Massive Open Online
Courses - MOOCs – platform)
Linkedin (professional social
network 400+ million members)
Academic Earth
• What is Academic Earth?
a centralized educational repository offering free access to online open courses (750 courses via video) from the world top universities (Columbia, Cornell, Harvard, MIT, Oxford, Princeton, Stanford, Yale).
• How Can I Use Academic Earth?
Save students the time and effort it takes to scour the internet for answers to assignments by guiding them to this resource.
Teachers can study the teaching methods of other instructors.
For lifelong learners, there is the opportunity for personal enrichment and access to a world-class education.
www.academicearth.org
Coursera
What is Coursera?
Education platform that partners with top universities and organizations worldwide (28 countries), to offer massive open online courses MOOCs (online courses aimed at unlimited participation and open access via the web).
How Can I Use Coursera?
Choose from over 1800 courses (short video lectures, interactive quizzes, peer graded assessments).
Receive formal recognition for your accomplishment with an optional Course Certificate.
https://www.coursera.org
What is Linkedin?
Linkedin is a professional network connecting over 400+ million professionals in over 200 countries.
How Can I Use Linkedin?
Professional networking
Control your professional identity online by posting information on current employment, educational background, skills, publications and research interest.
Online access to a virtual meeting place to meet subject experts.
Facilitate collaboration on projects with colleagues.
Discover network connections that can help you in your career path.
www.linkedin.com
Productivity
Doodle (scheduling)
Dropbox (file storage, syncing,
sharing, 2 GB free)
Google Drive (file storage,
syncing, sharing, 15 GB free
Google Docs creating
documents, forms,
presentations)
Survey Monkey (conducting
surveys)
Doodle
What is Doodle? An online scheduling tool
How Can I Use Doodle? Schedule work related events such as
meetings, vendor visits, and conference calls.
Schedule family related group events such as a family reunions, movie nights, and vacations.
Added flexibility of syncing Doodle with other personal calendars maintained in Google, Outlook, Office 365.
• Example: The basic Doodle version is free
and does not require registration http://doodle.com/polls/wizard.html
http://doodle.com/
What is Dropbox?
A free file sharing, storage, and synchronization service (automatic syncing across all devices).
How Can I Use Dropbox?
Use this tool as a free service (2 GB free) for storing and sharing content in multiple formats (documents, audio, videos, photos).
Viewing/Sharing data for group collaborative projects (team receives updates automatically).
https://www.dropbox.com
Dropbox
Google Drive
What is Google Drive?
File storage and synchronization service provided by Google (15 GB free cloud space).
How Can I Use Google Drive?
Secure cloud storage and file backup for your documents, photos, videos.
Collaborate with others with Drive Apps (Docs, Sheets, Forms and Slides) to create documents, spreadsheets and presentations.
Scan documents with app Google Drive for Android and store/search as PDFs.
Edit, Sync files across all devices (desktop, tablets, smartphones).
https://drive.google.com
Google Docs
What is Google Docs?
A web-based application which can be used to create documents, spreadsheets, drawings, flowcharts, forms and presentations. Users can work individually or collaboratively.
How Can I Use Google Docs ?
Now integrated in Google Drive, this is a free online alternative to Microsoft Office proprietary suite of applications: MS Word, MS Excel and MS PowerPoint (15 GB free).
https://www.google.tt/docs/about
https://www.surveymonkey.com
What is SurveyMonkey? Online survey software to create polls and survey questionnaires. Access to library of sample survey questions, distribute questionnaires on the web, collect responses in real time.
How Can I Use SurveyMonkey? Conduct course evaluations, quizzes and tests
online Gather students’ feedback on subjects taught Conduct employee performance reviews Measure brand perception
• Examples: View Education Sample
Surveys
Survey Monkey
What is Kickstarter? A crowdfunding platform that
solicits public funding to develop creative projects in multiple genres (art, music, publishing, technology).
How Can I Use Kickstarter in My Research?
Solicit funding for school
projects (art, film & video, music, publishing, technology).
113,000 projects funded since
established in 2009.
https://www.kickstarter.com
99 persons pledged $US 23,170 to bring project to life
1. Know why you are using social media tools (set social campaigns goals)
2. Provide added value (add high quality content)
3. Engage - build relationships/connect with your community
4. Network with industry players @ the forefront of developing tools & apps
5. Stay informed (keep up to date with current trends in a constantly changing social media landscape)
Strategies for Success..
Keeping up with Technology
General Resources
• Library Technology Guides (www.librarytechnology.org )
• Lifehacker (www.lifehacker.com)
• Mashable (www.mashable.com)
• Pew Research Center (www.pewinternet.org)
• ReadWrite (www.readwriteweb.com)
• TechCrunch (www.techcrunch.com)
• Wired (www.wired.com)
• TED: Ideas Worth Spreading (www.ted.com)
Education Technology Resources
Edudemic
• Edutopia
• EmergingEdTech (sign up here for free Education Technology Resources eBook)
• Google for Education
• TeachHub.com
Thank You!
• E-mail me: [email protected] • Follow me on Twitter @cdtrini
• Skype me: cdtrini
• Send a comment or question to my blog
The Cybrarian’s Web http://cybrariansweb.com
Share Ideas on administrators/policy makers using Social Media in the Caribbean region.
