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redvinestudio.com
SOCIAL MEDIA TALKLinkedIn
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nickihicks
nickihicks
nickihicks
snickers1197
nickihicks
nickihicks1
HI, I’M NICKI
HICKS!
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redvinestudio
redvinestudio
redvinestudio
red-vine-web-studio
Design. Develop. Optimize.
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WHAT’S THE POINT OF
USING LINKEDIN FOR
YOUR BUSINESS?
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WHAT’S THE POINT OF USING LINKEDIN FOR YOUR BUSINESS?
1 Get in front of your target audience.
2 Start conversations.
3 Build relationships.
4 Convert leads.
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IS LINKEDIN RIGHT
FOR YOUR BUSINESS?
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FIRST…A FEW LINKEDIN STATISTICS
1 LinkedIn has 450 million users; 128 million of which in the US.
2 40% of people check LinkedIn daily.
3The best time to post on LI for engagement is Tuesdays between 10 – 11am.
4There is a 45% increase in engagement when there is a link in the post.
Statistics above are from ExpandedRamblings.com.
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NOW…LET’S TALK DEMOGRAPHICS: GENDER & AGE (WORLDWIDE)
Statistics above are from Sprout Social.
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NOW…LET’S TALK DEMOGRAPHICS: LOCATION TYPE
Statistics above are from Sprout Social.
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NOW…LET’S TALK DEMOGRAPHICS: INCOME & EDUCATION
Statistics above are from Sprout Social.
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OK. SO YOU’RE
CONVINCED YOU NEED TO
BE ON LINKEDIN.
NOW WHAT?!
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STEP 1: CREATE YOUR ACCOUNT
Create a personal account (if you don’t have one yet).
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STEP 2: FILL OUT YOUR PROFILE
Fill out everything you can in your profile.
Think of your LinkedIn profile as your online resume, so included all the information you
possibly can.
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STEP 3: GROW YOUR LINKEDIN CONNECTIONS
1 Connect to everyone you know via email.
2 Include a link to your profile in your email signature and business card.
3 Do regular searches for connections you might know.
4 Connect with any new professional contacts you make.
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STEP 4: TAKE LINKEDIN TO THE NEXT LEVEL
1 Join groups that make sense at https://www.linkedin.com/groups/ 2 Make regular updates to your content or with interesting posts.
3Create content specific to LI and post on Pulse: https://www.linkedin.com/pulse
4 Create a company LinkedIn page for your business.
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LINKEDIN GROUPS
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SHARE UPDATES
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CREATE ARTICLES ON LINKEDIN PULSE
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CREATE A COMPANY LINKEDIN PAGE
Go to “Interests,” then “Companies.”
Create your company page.
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CREATE A COMPANY LINKEDIN PAGE
Again, fill out all information possible.
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ADD UPDATES ON YOUR COMPANY LINKEDIN PAGE
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STEP 5: CONVERT YOUR FOLLOWING
1 Establish your expertise.
2 Engage your followers.
3 Push people toward content or content offers where they can convert.
4 Measure…everything.
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NOW…THE FUN PART:
MEASUREMENT
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YOU CAN’T MANAGE WHAT YOU DON’T MEASURE
1 Visits
2 Engagement
3 Leads
4 Conversions
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LINKEDIN ANALYTICS
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LINKEDIN MEASUREMENT: GOOGLE ANALYTICS
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LINKEDIN ADVERTISING