Social Media Strategies for Green Energy Mining Companies

Mining the Internet

Benefits of Social Media Engagement1. Monitor & Leverage Industry News2. Build Brand Equity & Social Authority3. Introduce to Private & Institutional

Investors

Monitor & Leverage Industry News

Vast Deposits of Information

The Indexed Web contained

≥4.6 billion pages

As of April 18, 2016

Source: World Web Size http://www.worldwidewebsize.com/

#DataMining the Internet

The #DataMining Filtering System: Using Social Networks to

Gather & Organize Information

Internet ⇒ Search Engines ⇒ Social Media ⇒ Curated Lists ⇒ Curated News Feed

Active Social Media Accounts Represent 31% of the World’s Population

Source: Smart Insights http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/

Social Media Account Growth Kept Pace with Internet Adoption in 2015

Source: Smart Insights http://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/

Tapping Into Twitter

“The key problem with Twitter is separating useful data from the noise”

“...we found that there’s

real economic knowledge to be gathered.”

“The rise of social media allows us to

measure the sentiment of a large number of individuals in real time.” Source: Bloomberg Technology http://www.

bloomberg.com/news/articles/2016-04-21/andrew-lo-study-says-twitter-can-help-you-trade-fed-meetings

● 4th Industrial Revolution

● Climate Change

● Commodities

● Emerging Markets

#DataMining Themes Listen, Gather, Distribute

● #IndustrialRevolution #industrial #revolution● #Disruption #industrialdisruption $arkq ● #SmartGrid $grid● #Innovation $arkw● #CleanTech: $pbw $pzd $pbd

○ #ev #car $f $gm $tsla $nsany $tm $vlkay $dlph $hmc

○ #nuclear $nlr #uranium $ura● #Renewables #energy #commodities

○ #solar #solarpower $tan $kwt○ #wind #windpower $fan○ #geothermal $gex○ #ethanol #grain #grains #ag #agriculture

$corn $fue

4th Industrial Revolution

● #Climate #climatechange $lowc $crbn $oil $kol ● #Water $fiw $pho $cgw $pio

Climate Change

Commodities

● #EnergyFutures #energy $xle● #Commodity #commodities #globalmacro● #Lithium #LithiumNews $lit $ilc.v● #Metals #preciousmetals $gld $slv $gltr $pplt● #RareEarth #RRE #minerals $remx $mcp

○ #boron○ #tantalum○ #rubidium

● #Brine #brines #salar #potassium $soil● #Mining #pegmatites $xme $pick

Emerging Markets

● #Emergingmarket #emergingmarkets $vwo $eem $fm $bbrc $eemv …

● #Africa $afk #afrika○ #nigeria $nge○ #southafrica $eza $rnd○ #egypt $egpt

● #Asia $gmf○ #india $inda $indy $epi○ #china $fxi $hao $cn #yuan $fxch○ #australia $ewa #aussie $fxa

● #LatinAmerica $ilf ● #SouthAmerica $and $gml #lithiumtriangle

○ #argentina $argt○ #chile $ech○ #bolivia

Build Brand Equity & Social Authority

Goal

Use Social Media to Position as a World-Class Resource

for EV, Cleantech, and Renewables News

Amplifying the Mission

...to find, explore and develop projects that have the potential to become world-class lithium

and rare metal deposits.

On Social Media: Who Cares?

Knowledge is Power● EV Cleantech Enthusiasts & Fans of Renewables● Mining Industry Professionals & Potential Strategic Partners● Private Investors● Venture Capitalists, Private Equity, Hedge Funds● Traders, CTAs● Commodities Producers● Commodity Risk Managers & Hedgers● Institutional Investors & Funds

Content to Promote?

Brand Content● Fact Sheet● Corporate Presentation● Podcast, Videos, & Photo Galleries● News & Articles, #Flashback: old news● Data on Mines & Projects● Mission Statement & Corporate Governance● Directors & Management● Partners● Investors Page: Media● Resources: About Lithium● President’s Message● Blog

Curated Content● 4th Industrial Revolution

Resources:○ @wind_energy○ @reworld

● Climate Change Resources:○ @worldbanksasia○ @faonews

● Commodities Resources:○ @bncommodities○ @agfunder

● Emerging Markets Resources:○ @cnnafrica○ @reuterschina

Use Twitter Lists to Refine Raw Information

Lists = Leverage: Listen, Engage, Promote● Electric Vehicles (EV) & CleanTech● Solar Power● Wind Power● Geothermal Power● Ethanol● Climate Change & Water Resources● Rare Earths RRE● Lithium Resources

TWITTER LIST:

A curated group of Twitter accounts.

Viewing a list timeline will show you a stream of Tweets from only the

accounts on that list.

Build Relationships with Private & Institutional Investors

Hello, My Name is...Social Media Activities

Boost Search Engine Performance

Become a Trusted Source:Search Engine Performance is

Critical to Website Success

Website

Building the Social Media Network

(Content + Curated Content) x

(Twitter + LinkedIn)Engagement =High Search Engine Visibility Drives

Social Authority & Brand Awareness

Social Media Workflow

Curated News Feeds & Source Lists

Brian Colwell’s Twitter Network

Star Player Twitter Handles

Event Twitter Handles

Regional Twitter Handles

Industry Events

Other Star Players*

Brand Twitter Handle

Branded Content

BrandLinkedIn Account

Star Player LinkedIn Accounts

*Not managed by Brian:Content Distribution & Interactions

● Company Brand Handle

● Regional Handles

● Event Handles

● Star Player Handles

Twitter NetworkHandles

Sourced News● Original content

● Regional project

data & studies

● Topical content

filtered through

Twitter network

● Event & conference

news

Company Brand Handle: Sample News Feed

Scientific & Geological Data Repurpose existing studies to create new, original content

● @xxx_SouthAmerica

● @xxx_Canada

● @xxx_Australia

Regional HandlesLeveraging Project News

South America ProjectsNews Feed

@xxx_SouthAmerica

Studies from South American Mining Life Cycle Stages● Exploration

● Mine site design &

planning

● Construction

● Production

● Closure & Reclamation

Canada Projects News Feed@xxx_Canada

Studies from Canadian Mining Life Cycle Stages● Exploration

● Mine site design &

planning

● Construction

● Production

● Closure & Reclamation

Australian ProjectsNews Feed@xxx_Australia

Studies from Australian Mining Life Cycle Stages● Exploration

● Mine site design &

planning

● Construction

● Production

● Closure & Reclamation

Renewable Energy Industry Thought Leader● FREE publicity for Mining

Company: 20,000+ renewable energy professionals from over 100 countries

● Help attendees & non-attendees monitor, interact, engage○ Event resources○ Speaker list & live feed○ Media partners & sponsors news

feed○ Blog post bringing all event-related

social media elements into an event dashboard

PowerGen Event News Feed@xxx_PowerGen

● @xxx_Bill

● @xxx_Bob

● @xxx_ Bethany

● @xxx_Brendan

● @xxx_Brenda

Star Player HandlesThe Executive Team

Industrial Disruption & Innovation● #industrialrevolution● #industrial #revolution● #disruption● #industrialdisruption $arkq● #innovation $arkw● #smartgrid $grid

Bill BerryBob B.Sc (Geo)@xxx_Bill

Bob BillyBob, MBA@xxx_Bob

Cleantech & EV● #cleantech $pbw $pzd $pbd● #ev $tsla #tesla @teslamotors

@elonmusk @technobuffalo● #car #tech @motortrend $nsany $tm

$vlkay $dlph $hmc $gm $f● #nuclear $nlr #uranium $ura

Emerging Markets & Climate Change● #climate #climatechange $lowc $crbn $oil #oil $kol● #water $fiw $pho $cgw $pio● #emergingmarket #globalmacro $vwo $eem $fm● #africa $afk

○ #nigeria $nge○ #southafrica $eza $rnd○ #egypt $egpt

● #asia $gmf○ #india $inda $indy $epi○ #china $fxi $hao $cn #yuan $fxych○ #australia $ewa #aussie $fxa

● #latinamerica $ilf ○ #southamerica $and $gml ○ #lithiumtriangle

■ #Argentina $argt■ #Chile $ech■ #Bolivia

Bethany BethAnne@xxx_Bethany

Brendan Brendous PGeo, FGS@xxx_Brendan

Commodities● #commodities #commodity● #energyfutures #managedfutures● #alternativeinvestment #miningstocks

#lithiumstocks● #lithium #lithiumnews #metals $lit $ilc.v● #rareearth #RRE #minerals $remx $mcp

○ #boron○ #tantalum○ #rubidium

● #Brine #brines #salar #potassium $soil● #Mining #pegmatites $xme $pick

Brenda Brendan@xxx_Brenda

Renewables● #renewables #energy #energies ● #solar #solarpower $tan $kwt● #wind #windpower $fan● #geothermal $gex● #ethanol #grain #grains #ag

#agriculture $corn $fue

● Company Brand Account

● Star Player Accounts

LinkedIn Network

Social Media Workflow

Curated News Feeds & Source Lists

Brian Colwell’s Twitter Network

Star Player Twitter Handles

Event Twitter Handles

Regional Twitter Handles

Industry Events

Other Star Players*

Brand Twitter Handle

Branded Content

BrandLinkedIn Account

Star Player LinkedIn Accounts

*Not managed by Brian:Content Distribution & Interactions

Next Steps(Page 1)

● Brian is hoping you all will use your social

accounts (particularly LinkedIn) although it is

not required.

● Individual personality of each star player is

priceless

When do we get Brian going on this?

Next Steps(Page 2)

● Need high resolution photos of each

star player for profile images.

● Need access to, or copies of, regional

mining project studies & data.

● Are there any events/conferences in

which company participates or has an

interest?