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Unsurprisingly, the Blackberry Messenger App Facebook page saw the highest growth last month, growing at a staggering 1,100%.Visa leveraging candy and football to create huge engagement on its page, Samsung got fans to take more selfies than is reasonable for a normal human being and KLM continues to impress with its customer service strategy on Facebook.
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Social Media Shakedown of Top Brands in October 2013
SO
ANALYSIS OF
BRANDS ON FACEBOOK
Fans, Conversations, Engagement, Campaigns, etc...
11,063,270
2,959,964 2,724,406
1,804,210 1,536,800 1,425,640 1,259,904 1,219,653 1,157,322 1,091,467
-
2,000,000
4,000,000
6,000,000
8,000,000
10,000,000
12,000,000
October 2013
Brands that Gained the Most New Fans
Added more than 11 Million Fans
1151.90%
413.10%
320.80% 295.30% 265.20%
232.30% 180.40% 171.70% 156.10% 150.30%
0.00%
200.00%
400.00%
600.00%
800.00%
1000.00%
1200.00%
1400.00%
Brands with the Highest Fan Growth Rate
experienced an astounding fan growth rate of 1151.9%
October 2013
Most Engaging Posts Across All Sectors
October 2013
Sector Leaders in the United States (Based on the Unmetric Score for Facebook)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
October 2013
Sector Leaders in the United States (Based on the Unmetric Score for Facebook)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
October 2013
A Closer Look at Selected Top
Brands
VISA - #GoInSix & #MyFootballFantasy VISA posted updates around the hashtags #GoInSix and #MyFootballFantasy which
engaged best with its fans. The finance brand garnered an average engagement score of 304, which is more than 9 times the sector average of 32.
The #GoInSix posts engaged better with an average engagement score of 498.
Samsung Mobile USA – Together We Rise To kick off the new NBA season, Samsung Mobile US asked its fans to upload their selfies with the
hashtag #TogetherWeRise to be featured on a mosaic. The post announcing the campaign was the most engaging post with an engagement score of 1,270 with 234,535 likes, 10,468 comments and 19,591
shares.
The number of fans talking about the brand peaked after the ‘Together We Rise’ campaign
post on the 28th October.
Travelzoo – Content Strategy Travelzoo posted more updates around Deals but the posts around Contests and Brand
News engaged the best with its fans
KLM – Admin Responses and Fan Engagement
KLM responded to 97.9% of their 8,139 fan posts in an average of 1hr 54minutes.
SO
ANALYSIS OF
BRANDS ON TWITTER
Followers, Customer Service Metrics, Campaigns, etc...
1,663,826
1,308,067
1,026,259 1,005,662
784,090
669,754
530,900 477,591 471,101 446,351
-
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
Twitter YouTube Samsung
Mobile
Instagram Ellen
DeGeneres
Android Facebook Dior Starbucks
Coffee
Gmail
added 1.6 million new Followers on Twitter
October 2013
Brands that Gained the Most New Followers
Brands that Tweeted the Most
October 2013
News brands have been the most prolific tweeters.
10,788
9,077
4,779
3,245 2,957 2,855 2,593 2,567 2,432 2,321
-
2,000
4,000
6,000
8,000
10,000
12,000
Sector Leaders in the United States (Based on the Unmetric Score for Twitter)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
October 2013
Sector Leaders in the United States (Based on the Unmetric Score for Twitter)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
October 2013
SO
A Closer Look at Selected Top
Brands
McDonalds - #MightyWings Boldest Player Contest
McDonalds ran a Twitter contest on the 6th of October asking fans to tweet the name of their boldest football player along with the hashtag #MightyWings and was its most engaged hashtag for the month.
6th October saw the highest amount of activity on McDonalds’ Twitter account and the hashtag @MightyWings was most used on the day of the
contest.
Victoria’s Secret – Secret Reward Card Victoria’s Secret’s tweets around its Secret Rewards Card generated a huge buzz for the brand. The
#SecretRewardCard was the most used hashtag by the brand and its followers.
There were more @mentions for Victoria’s Secret on the 29th October – the day the Secret
Reward Card was announced on Twitter.
JetBlue - #TrickOrTweet JetBlue ran a promotion on Twitter for Halloween asking its followers to knock on its doors by tweeting out @JetBlue
and #TrickOrTweet to receive a promo code to avail a discount.
The mentions of @JetBlue and #TrickOrTweet peaked on the 21st October – the day the promotion was announced.
Armani – One Night Only NYC October 24th was declared as the Giorgio Armani Day by New York Mayor, Michael Bloomberg and the brand
conducted the ‘One Night Only NYC’ fashion event on the same the day, which created huge amounts of buzz on Twitter around the event and the brand.
The amount of activity on Armani’s Twitter page was the highest on the ‘Giorgio Armani Day’ and the
#OneNightOnlyNYC was the most popular hashtag.
MAC Cosmetics - #RiRiHeartMAC MAC Cosmetics extensively tweet around its ‘RiRi Heart MAC’ Fall collection and #RiRiHeartMAC was the most
used hashtag by the brand and its followers with an engagement score of 814.
As a result, MAC Cosmetics garnered an overall Twitter Engagement Score of 363, which is 5
times the sector average.
SO
ANALYSIS OF
BRANDS ON YOUTUBE
Views, Shares, Uploads, Top Video, etc...
Brands with the Most New Views
added an incredible 156 million views
October 2013
156,497,399
63,267,391 62,122,882 60,384,456
50,388,086 45,457,915
41,325,957 41,178,242 40,192,961 33,559,195
-
20,000,000
40,000,000
60,000,000
80,000,000
100,000,000
120,000,000
140,000,000
160,000,000
180,000,000
Top Videos of the Month
October 2013
Samsung Mobile USA – Galaxy Gear
GoPro – Backflip Over 72ft Canyon YouTube Music Awards
GoPro – Hero 3+ Black Edition
Sector Leaders in the United States (Based on the Unmetric Score for YouTube)
Sector Brand
Automotive
Aviation
Banking
Beverages – Alcohol
Consumer Electronics
Sector Brand
Education
Food & Beverages
Hospitality
Insurance
Luxury
October 2013
(Based on the Unmetric Score for YouTube)
Sector Brand
Television
Mobile & Handhelds
Personal Care
Restaurant & Cafe
Retail
Sector Brand
Retail Chains
Sports
Technology
Telecom Services
Travel
October 2013
Sector Leaders in the United States
SO
A Closer Look at Selected Top
Brands
Samsung Mobile USA – Galaxy Gear - Evolution
Video Views Growth Samsung Galaxy Gear Evolution video was the most watched video in October on Samsung Mobile USA’s YouTube channel with more than 15 million views.
GoPro – Hero 3+ Black Edition
Video Views Growth GoPro’s video about its Hero 3+ Black edition camera garnered more than 11 million views to become the
most watched on its channel in October.
This awesome backflip video, which was shot on a GoPro camera during the Redbull Rampage, was the 2nd most watched on GoPro’s YouTube channel with more
than 10 million views.
Video Views Growth
GoPro – Backflip Over 72ft Canyon – Redbull Rampage
YouTube Spotlight – Announcing the first-ever YouTube Music Awards
Video Views Growth The video announcing the first ever YouTube Music Awards was the most watched video on YouTube’s
channel with more than 9.9 million views.
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