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#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Welcome!Real Time Analytics
What Are Your Objectives?
Tools
NUVI** (our example today)HubspotMarketo
HootsuiteViralHeat
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Overview / Snapshot
Locations
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Locations - Global
#VegasCS2015 * @CosmeticSocial *
@MoniqueRamsey * #LetsGrow
CompareTime Periods- Week/Week- This Mo./Last- This Year/Last Competitors,Etc.
Practice A Practice A
Practice A
Practice B
Conversations
• Trending Hashtags
• Trending Keywords
• Trending URL’s
Marketing Intel
Reputation
Measuring Sentiment & Responding in Real Time
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
•32% of consumers would never choose a healthcare provider without reading at least one piece of user-generated content. (Kelton Research/Bazaarvoice, September 2011)
•70% take action after reading consumer opinions posted online (Nielsen, Global Trust in Advertising and Brand Messages, Sept. 2013)
Power of Persuasion
Social Intelligence
Are you listening?Billions of conversations.
NEED TOOLS TO: Monitor Listen Prioritize Engage Learn Adjust Grow
OMG He’s the best doctor! So arrogant!
Don’t go!
5 stars!
Waited too long.
EEEW~ exam room a mess
Great doctor and staff!
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
But with billions of conversations happening right
now… you’re not in control of the
conversation.Or are you?
Beyond Google Alerts
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Sentiment
Sentiment, cont.
• Take time to “train” your system
• Check for “false negatives” & recategorized as needed
• Address true negative sentiment head on
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Live feed of mentions
Zero in and Act
#sdcms * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Who’s Saying What?
IdentifyInfluencers
and reach out
Questions?Monique Ramsey
USA Toll Free Direct Dial 877-401-5485
Email: [email protected]
Facebook.com/CosmeticSocialMedia
Twitter.com/MoniqueRamsey
CosmeticSocialMedia.com/Blog
