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Rugby Teamson social media
Oct 1st – Nov 30th 2016
Rugby: Social Media Report
This report looks at how
Rugby Teams – New Zealand
(Union)performed on social media between
Oct 1st – Nov 30th 2016
Comparison of
“Rugby Teams"Facebook Pages
Oct 01, 2016 - Nov 30, 2016
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Crusaders had the largest fan base of 365,499 while Harbour Rugby showed the highest fan growth of 19.00%.
-5.0%
0.0%
5.0%
10.0%
15.0%
20.0%
0K 50K 100K 150K 200K 250K 300K 350K 400K
Gro
wth
%
Number of Fans
Taranaki Rugby NZ Counties Manukau Steelers Northland Rugby Union Rugby Southland Harbour Rugby
Hurricanes Rugby Chiefs Rugby Hawkes Bay Magpies The Blues Crusaders
Fans
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Hawkes Bay
Magpies
The Blues Northland
Rugby Union
Rugby
Southland
Counties
Manukau
Steelers
Harbour Rugby Taranaki Rugby
NZ
Chiefs Rugby Hurricanes
Rugby
Crusaders
United States France Countries < 2% Argentina Fiji Australia Other Countries South Africa United Kingdom New Zealand
Fans - Geography
Harbour Rugby had the highest PTAT of 23.04% as a percentage of its average number of Fans during this time period.
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
0K 50K 100K 150K 200K 250K 300K 350K 400K
Pe
op
le t
alk
ing a
bo
ut
(as %
of
Fa
ns)
Average Number of Fans
Taranaki Rugby NZ Counties Manukau Steelers Northland Rugby Union Rugby Southland Harbour Rugby
Hurricanes Rugby Chiefs Rugby The Blues Hawkes Bay Magpies Crusaders
Conversations
Counties Manukau Steelers published the greatest number of posts (192). Harbour Rugby had the highest average
engagement with a score of 861.
0 50 100 150 200 250
0 100 200 300 400 500 600 700 800 900 1000
Taranaki Rugby NZ
Counties Manukau Steelers
Northland Rugby Union
Rugby Southland
Harbour Rugby
Hurricanes Rugby
Chiefs Rugby
Hawkes Bay Magpies
The Blues
Crusaders
Number of Posts
Engagement Score
Engagement Score Number of Posts
Engagement - Posts
Hurricanes Rugby received the most number of Likes (51,060), Chiefs Rugby got the most number of Comments (6,314) and
Hurricanes Rugby had the most number of Shares (2,508).
0K 10K 20K 30K 40K 50K 60K
Taranaki Rugby NZ
Counties Manukau Steelers
Northland Rugby Union
Rugby Southland
Harbour Rugby
Hurricanes Rugby
Chiefs Rugby
The Blues
Hawkes Bay Magpies
Crusaders
Likes Comments Shares
Engagement Breakdown
Most Engaging Brand PostsNorthland Rugby Union Hurricanes Rugby Taranaki Rugby NZ
27-NOV-16, SUN 5:46PM
SHARE THIS POST AND GO IN THE DRAW TO
WIN A NORTHLAND POLO or TEE. Winner
drawn Friday morning.
ENGMT. LIKES COMMENTS SHARES
1,000 65 19 154
13-NOV-16, SUN 11:22PM
Big congrats to our very own Beauden
Barrett on being named 2016 World
Rugby Player of the Year #Can ..
13-NOV-16, SUN 7:42PM
Congratulations to our Naki boy, Beauden
Barrett who has been named World Rugby
Men's Player of the ..
ENGMT. LIKES COMMENTS SHARES
1,000 8,998 395 746
ENGMT. LIKES COMMENTS SHARES
1,000 1,799 65 87
Most Engaging Brand PostsHarbour Rugby
28-OCT-16, FRI 6:48AM
[standing slow clap]
Gentlemen, its been an honour.
#OTAvHAR Mitre 10 Cup #BELIEVE #PRIDE #WHOLETTH ..
ENGMT. LIKES COMMENTS SHARES
1,000 965 44 71
Harbour Rugby
28-OCT-16, FRI 4:35AM
Absolutely incredible! Mitre 10 Cup
Championship winners 2016! So proud
lads! WAH-HOOOOO! #HARBOURHE ..
Harbour Rugby
21-OCT-16, FRI 11:33PM
WAHHH-HOOOOO! We're off to the big
dance! Superb effort lads! enjoy this
moment - you deserve it! Th ..
ENGMT. LIKES COMMENTS SHARES
1,000 938 95 104
ENGMT. LIKES COMMENTS SHARES
1,000 685 108 75
Harbour Rugby's Facebook Page saw the highest number of Fan posts (52).
0 10 20 30 40 50 60
Taranaki Rugby NZ
Counties Manukau Steelers
Northland Rugby Union
Rugby Southland
Harbour Rugby
Hurricanes Rugby
Chiefs Rugby
The Blues
Crusaders
Number of Fan Posts
Fan Posts
Crusaders received the highest percentage of Positive Sentiment (100.00%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Taranaki
Rugby NZ
Counties
Manukau…
Northland
Rugby…
Rugby
Southland
Harbour
Rugby
Hurricanes
Rugby
Chiefs
Rugby
The Blues
Crusaders
Negative Neutral Positive
Sentiment Analysis
Chiefs Rugby responded to the highest percentage of Fan posts (17.31%).
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
12.0%
14.0%
16.0%
18.0%
20.0%
0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000
% o
f F
an
Po
sts
Bra
nd
Re
sp
on
de
d t
o
Average Response Time (mins)
Taranaki Rugby NZ Counties Manukau Steelers Northland Rugby Union Rugby Southland Harbour Rugby
Hurricanes Rugby Chiefs Rugby The Blues Crusaders
Brand Responses
Counties Manukau Steelers published the most with 192 posts.
5%
12%
4%
3%
5%
11%
24%
19%
3%
14%
Hurricanes Rugby Taranaki Rugby NZ The Blues Crusaders Chiefs Rugby
Northland Rugby Union Counties Manukau Steelers Harbour Rugby Rugby Southland Hawkes Bay Magpies
Share Of Voice – Volume of Posts
Hurricanes Rugby received the largest volume of Likes (51,060).
27%
9%
8%
16%
16%
2%
9%
10%
1%
2%
Hurricanes Rugby Taranaki Rugby NZ The Blues Crusaders Chiefs Rugby
Northland Rugby Union Counties Manukau Steelers Harbour Rugby Rugby Southland Hawkes Bay Magpies
Share Of Voice – Likes
Chiefs Rugby received the largest volume of Comments (6,314).
14%
12%
5%
9%
36%
4%
5%
10%
1%
4%
Hurricanes Rugby Taranaki Rugby NZ The Blues Crusaders Chiefs Rugby
Northland Rugby Union Counties Manukau Steelers Harbour Rugby Rugby Southland Hawkes Bay Magpies
Share Of Voice – Comments
Hurricanes Rugby received the largest volume of Shares (2,508).
31%
9%
7%12%
14%
7%
6%
11%
1%2%
Hurricanes Rugby Taranaki Rugby NZ The Blues Crusaders Chiefs Rugby
Northland Rugby Union Counties Manukau Steelers Harbour Rugby Rugby Southland Hawkes Bay Magpies
Share Of Voice – Shares
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