11stst NATHM National Conference on NATHM National Conference on Tourism and HospitalityTourism and Hospitality

Marketing in Trouble Times: Reminisce and way forwardMarketing in Trouble Times: Reminisce and way forward

Presentation by: Vinaya Shakya,

Proxy Secretary,PATA Nepal Chapter

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Date: 02 Sep 2016Venue:

NATHMRabi Bhawan, Kathmandu

Social Media Marketing

Social Media

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Facebook Community

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Research on Social Media:

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• Market status• Intelligence Marketing• Social Media Trend Analysis• Reviews• Comments• Feedbacks• Correction• Response • Niche Marketing

Alternative choices for advertisement• Easy Access• Mass reach• Affordable• Mass Email• Mass SMS• FB Pages• Groups• Community• Corporate page

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• Text• Photo• Audio• Video• Live

New Offer Development:

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• Online market for FIT & Group• Seasonal discount• Launching offer• Special day offer• Anniversary• Birthday• Honeymoon package• National day celebration

Social Media Branding: Cost effective, Easy to create brand imageEasy to tackleViral messageBrand NameBrand colorLoyal customer groupPersonalized Message: BirthdayUse remindersUse Hashtag in front of the word

#Hashtag, #NepalNowTag@ toJoin groupPhoto and short caption

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Social Media Marketing: Blog Facebook FB Page Flicker Google+ Instagram LinkedIn Pinterest Snapchat Slide share Twitter You tube Vimeo Viber Website Whatsapp

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Business platformGet travel advice from people

• Tourist link• Couch surfing• Homestay• Trip advisor• Lonely planet• Trekinfo.com• virtualtourist.com

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Benefit of Social Media• Free advertisement• Easy access to reach mass or Target group• Platform for Survey• Competition and prizes • Mass participation with minimum effort• Helps in search engine optimization

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Social Relation: • Season’s e-Greetings, • E-Greeting cards to Diplomats on National day of the

country,• New Year e-greetings• Corporate Anniversary ecard, • E-message on National Festivals,• Social greetings

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Public Relation and Publicity: Meeting & conferences on 1.Skype2.Messengers3.Google talk4.FB group5.FB Live6.Instagram7.Video conference 8.Youtube live

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Social Message on Celebrationswith logo & company name

• World HIV Aids Day – Precaution message• World Environment Day – Message for awareness• World Tourism Day• World Mountain Day• International Women's day • Father’s day• Mother’s day• Valentine day • Thanks giving day offer

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Festival Offer in Social Media• Mother’s day• Father’s day• Children day offer• Teej• Gurupurnima• Anniversary special offer• Honey moon offer• Season’s offer: Monsoon madness, Winter vacation

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Cost cutting in Social Media

Use various chats applicationGoogle talkSkypeViberFB MessengerSnap chatQQWhatsapp

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Online messengers & chat to reduce cost on telephone

How we react? :P :D

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LikesCommentsShareSubscribesFollowReportBlockViralEventsSurvey

What will you do when you have negative message?• Delete?• Response?• Answer with facts.

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• React• Report abuse• Unfriend• Block• Do not click unknowingly • Hackers try to reach your contact list if you click

them.

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What will you do when you get spam message in social media?

Conclusion

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Thank youVinaya Shakya

Proxy Secretary, PATA Nepal ChapterTravel Consultant, Tripitak Holidayswww.vinayashakya.blogspot.com

vinayashakya@gmail.com Whatsapp/Viber: 9849252911

Skype: vinaya111

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