Internet Marketing

10 ThingsYou Should

Know in 2016 By Antoine DupontCEO – ADMIN eSOLUTIONS

1. Better understanding2. Learn something new3. Take Action

Objective

#1This is where

ourattention

is!

State of the Union72% of Internet Users79% of age 30-4964% of age 50-6472% of income < $75k74% College Graduate

35% of all Internet UsersAge 18-49 watch more than cable80% of views outside the US40% of people watch everyday+1 Billion users

25% of Internet Users32% of age 30-4926% of age 50-6441% of income < $75k46% College Graduate

23% of Internet Users32% of age 18-2925% of age 30-4926% of income < $75k30% College Graduate

28% of Internet Users55% of age 18-2928% of age 30-4930% of income $50-$74k26% College Graduate

WHO CARES??!!

Source: Pew Research Institute

#2

Each SocialPlatform

has its ownLanguage

• What’s the story? • Great picture or video • Link to more content• Engage, respond, thank you• 7-10% organic reach max.• Boost/Ads

• 140 Characters• #Hashtags• Picture• Link•Amazing search/trends

• B2B centric• Credibility• Quality Posts•Amazing search Capabilities

• Lights, Sounds, Camera • Title is key!! (SEO)• Description w/links• 2nd largest Search Engine

• Artistic/Creative• What’s the story? • #Hashtags• Link to blog/website!!!

Most Shared Content• Awe (25%)• Laughter (17%) - aka LOL• Amusement (15%) - aka Entertaining• Joy (14%)• Anger (6%)• Empathy (6%)• Surprised (2%)

Source: BuzzSumo – Noah Kagan

Social Triggers• Utility (30% more shares)• Content Length for Blogs (3000 words +)• Memory Glue (Techniques, Methods, Visuals)• Positive Emotions (94% more shares)• Social Currency (looking good factor)• Storytelling (We love stories)

Ask Yourself“Who will help amplify this & why?”

Source: SEOThatWorks - Dr. Jonah Berger

#3

#4 Quality vs. Quantity

• 1>0 • Engagement is key

#5

#6• Research• +/- 3000 words• Quality Content & Visuals• Promote-Promote-Promote• Back-links• Shares & Comments

Blogging in 2016

#7

Google (SEO) LovesSocial Media

#8

Social Media isVery Very Very

Time Consuming

• Graphic Design• Content Writer• Webmaster• Video Editor• Data Analyst• Social Media Expert

Required Skills

#9

Invest in a plan/strategy

#10

Be Excellent at One... ...rather than sucking at most of them

#10.1Video

isKing

Q & A

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