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Loren Bartley of Impactiv8 conducted a bespoke social media presentation for La Trobe University Unisport on Sunday 2 February 2014. The presentation was on Social Media and How to Develop a Strategy to Better Service New and Existing Members. Below is an outline of the topics discussed during this presentation: Social Media Strategy How to develop a social media strategy for your sporting club - Social media sales funnel - Objectives – Attract, retain, reward - Target audience - Value proposition - Social media platform(s) - Private vs public social media - Branding, personality and tone - Community Guidelines - Usage Guidelines – policies, assign roles, training Social Media Trends Opportunities and emerging social media usage trends in sport to assist you in deciding which (additional) social media network(s) to develop a presence on and what other tools will assist you in the management of your social media presence. - Engagement - Diversification - Assets - Investment - Hashtags - Following individuals - Sponsorship Community Management The role of online community engagement and management within your club structure and what you need to do to ensure that your club is adequately prepared to implement social media within the day-to-day resourcing and operations of your club and how to protect your club and members from social media nightmares - Listening - Setting up the platforms - Building the community - Creating and sourcing engaging content - Monitoring and moderation - Converting community into action - Rewarding advocates
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