Social Media for Job Search and Career Development

Wharton Alumni Club Career Workshop

September 20, 2014 Presented by Deni Kasrel

Power of the Network

Oy, so many networks…

You can be a detective

LinkedIn has more than

313 million

members

- LinkedIn company site, Sept 2014

Facebook has

1.32 billion

monthly active users-

- Facebook newsroom, June 2014

Twitter is estimated to have more than

645 million

active users

-Twitter, eMarketer

The 3 Key Steps

1. Build Your Personal Brand

2. Build Your Network

3. Be Social

Build your personal brand

What is your online persona?

Include strategic keywords

Add extras

Add connections

Get recommendations

Recommendations are in Privacy & Settings

See who LI suggests

Follow companies of interest

Find your community

Make yourself known

Endorsements: Give to get

Search for jobs

View jobs of interest

If you apply, follow company

Search for recruiters

Consider upgrade

Twitter: Boost your brand

& find jobs

Why use Twitter?

• Open network

• You can have conversations with anybody

• Instant feedback

• Power of the retweet

• Real-time job board

Show what you know

Get a dashboard

Search with hashtags

See what’s out there

Twitter Tips

• Follow companies & people you’re interested in• Retweet posts you like

• Follow industry blogs• Ask a question• Share an insight• Give props to people in your network• Jump into a discussion• Make a direct communication (@janedoe)

Facebook: Not just for friends & family

Why Facebook?

• Most jobs come from referrals

• Frequently updated

• Most widely used

• Use it to learn more about a company

Develop your brand and create an online presence

Consider a page for your business

Add your work history

& make it public

Adjust your privacy settings

Search for jobs

Find & follow company page

Privacy Settings Suggestions

Public•Basic info*•About•Friends•Education Info•Work Info

For friends only•Status Update•Photos tagged of you•Videos tagged of you•Timeline posts

* Hide politics

Be personable, but make sure it reflects you as a professional

How can you be found on search engines?

Clean up your online persona

48% use Google or other search engine to research candidates

44% research candidate on Facebook

27% monitor the candidates activity on Twitter

23% review candidate’s posts on Yelp.com and other rating sites

Career Builder Oct. 2013

Google +

YouTube

Slideshare

Visual CV

Create your own website/blog

Remember these 3 steps…

1. Create Your Personal Brand

2. Build Your Network

3. Be Social

My contact Info https://www.linkedin.com/in/denikasrel https://twitter.com/dkasrel http://thecommunicationsstrategist.com/