Embed Size (px)
DESCRIPTION
Social Media can be confusing....but it's 100% awesome when you are using all the new platforms at the right time. Here are some of the latest channels and apps, how you can use them, and be more effective in your social media strategy!
Citation preview
Social Media for Everyone: How to Use New Tools in Innovative Ways
Cheryl Yanek@cherylkathleenDirector, LibrarianCatalysthttp://www.slideshare.net/cherylyanek
© Catalyst 2014 1
© Catalyst 2014 2
Multiple platforms ensure you are heard if one platform disappears.
Think of social media as a filter.
Strategically explore to expand reach to new and different audiences.
You have a new audience on social media – a broader audience, more generations…it really could be THE WHOLE WORLD!
Why?
© Catalyst 2014 3
Connecting with internet subcultures.
People are multi-faceted, complex, flexible – that’s why we must go to wherever they are on social media.
Create more meaningful relationships w your audience.
Be “the baker down the street.”
How?
© Catalyst 2014 4
Look before you leap.
Speed pays.
Educate others.
Be unique.
Create community.
Step by Step
© Catalyst 2014 5
Be loud, be bold
Plan to fail.
Pick a side. Stick with it.
Short & sweet
Celebrate your biggest supporters
Share your biggest news on social media first
Say It Loud!
© Catalyst 2014 6
Be authentic and realistic about what to say.
Learn where you can grow.
Respect (the often grassroots) community.
Speak the language. Corporate jargon does not work.
Make it personal.
Provide value.
Louder!
© Catalyst 2014 7
SnapchatRedditTumblr
InstagramPinterest
VineFourSquareGoogle +
Google Hangoutswww.forgot.com
Specific Tools
© Catalyst 2014 8
Snapchat
Sources: http://mashable.com/2013/01/02/snapchat-marketers/ ; http://mashable.com/2013/12/05/snapchat-brands/ ; http://www.socialmediaexaminer.com/snapchat-for-business/ ; http://socialmediatoday.com/amy-birch/1402306/how-use-snapchat-part-your-marketing-strategy ; http://www.ragan.com/Main/Articles/48015.aspx ; https://www.convertwithcontent.com/8-small-business-marketing-ideas-snapchat/
Campaigns, coupons, contests, and codes
Share news and sneak peeks
Connect personally
Gain new followers with giveaways
Brand advocates
© Catalyst 2014 9
Karma rules.Moderators – not you – create rules.Don’t push your message out – interact with your users/fans.It’s all about community.Customer service can work.
Sources: http://www.reddit.com/wiki/selfpromotion ; http://www.slideshare.net/MikeCole1/brands-that-were-awesome-on-reddit-2013-30801823 ;
© Catalyst 2014 10
Tumblr
Part blog, part FB.
Younger audience.
Find a new audience in the hashtag frenzy.
FUN! Memes, videos, animated GIFs,
quotes.
FAQs…
Longer posts are sometimes okay.
Source: http://moz.com/blog/how-to-use-tumblr-for-seo-and-social-media-marketing ; http://www.tumblr.com/policy/en/community ; http://powerupsocial.com/how-to-use-tumblr-to-promote-your-business/
© Catalyst 2014 11
InstagramYounger & new audience.
Tell the visual story!
Share insider news, behind the scenes feel.
Sources: 10 Instagram Rules Every Business needs to Know Before Posting
12
PinterestEstablish yourself as an expert visually.
Promote yourself visually.
Variety is the spice of life.
Sources: http://www.socialmediaexaminer.com/3-strategic-goals-on-pinterest/ ; http://www.socialmediaexaminer.com/26-tips-for-using-pinterest-for-business/ ; http://www.forbes.com/sites/thesba/2013/06/07/how-to-use-pinterest-for-small-business/ ; http://www.entrepreneur.com/article/229795
13
Vine
YouTube is WAY too long.
Educate and amaze…in mere seconds.
Bring presentations and instructions ALIVE.
Great for contests.
Low barrier for entry.
More: http://www.socialmediaexaminer.com/twitter-vine-creative-uses-for-business/ ; http://miamiherald.typepad.com/the-starting-gate/2013/07/10-creative-ways-to-use-vine-to-promote-your-business.html ; http://socialmediatoday.com/adhutchinson/2190466/three-reasons-why-your-business-should-consider-using-vine-2014
© Catalyst 2014 14
Foursquare
Share tips.
Create “specials.”
Free advertising.
Sources: http://www.socialmediaexaminer.com/foursquare-marketing-tips/ ; http://www.entrepreneur.com/article/227046 ;
© Catalyst 2014 15
Underdog.
Rank better on your search results.
Hangouts are a great way for
chat & events.
Full of industry influencers.
Google Hangouts, Google +
Sources: How to Become a Google Plus Wizard; http://socialmediatoday.com/krista-bunskoek/1641096/google-plus-10-mistakes-to-avoid
© Catalyst 2014 16
www.FORGOT?
Engage in social media on your website.
Sources: www.catalyst.org; www.plannedparenthood.org; www.brooklynpubliclibrary.org; http://databank.worldbank.org/data/home.aspx
© Catalyst 2014 17
Next?
© Catalyst 2014 18
How to Use the New Tools
Fill out all the profile information.
Link all your social media – different yet connected.
Mobile updating.
© Catalyst 2014 19
Buzzfeed & UpworthyHow can you leverage?
Contribute!
Connect.
© Catalyst 2014 20
Data
Make sure you capture data, analyze it, to build insights to improve interaction and reach.
Hard AND soft metrics.
Stay on top of metrics.
© Catalyst 2014 21
How to use what you already use, but better
Start listening a lot more – can’t have a conversation
without listening.
Create an ecosystem.
Be prepared to engage w influencers.
Scale globally.
Time appropriately.
Link shorter/tracker.
Embed pictures.
Rank to competitors.
© Catalyst 2014 22
Next Steps?
Don’t do it all yourself.
Start bite-size.
Experiment personally first.
Stay on top of trends.
© Catalyst 2014 23
Resources
Hubspot
Huff Post Social Media
Mashable
Ragan
Smart Brief on Social Media
Social Bro’s Blog
Social Media Examiner
Social Media for Nonprofits
Social Media Week
Social Media Times
Social Media Today
© Catalyst 2014 24
Q&A
@cherylkathleen
www.linkedin.com/in/cherylyanek
/
http://www.slideshare.net/cherylyanek
