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SOCIAL MEDIA PLANNER. 5 steps to smash out your social media week in 30 mins
¤ One of the most cost-effective marketing tools for small business is social
media.
¤ Unfortunately it has become an often neglected or time sucking chore for many business owners.
¤ But it doesn’t need to be!
¤ At In Just 5. we love to make things simple.
¤ So here’s our social media planner that can help you smash out your social media for the week in as little as 30 minutes.
¤ This planning tool will help you plan out your social media posts ahead of time.
¤ However if you would like to start with the basics of social media for business check out our free social media handout (no email address required): http://www.injust5.com/2016/04/17/how-to-make-social-media-work-for-your-business-pdf/
¤ Here is our 5 step social media planner.
5 Key Steps
1.Braindump–captureallofyourpostideasfortheweek2.Tailorit–iden8fyhowyouwilltailoreachposttoeachsocialmediapla:orm3.Scheduleit–decidewhatdayand8meyouwanttoposteachitem4.Postit–manuallypostyouritemorpreschedulethem.5.Monitorit–don’tforgettomonitoryoursocialmediapagesdailyandrespondwhereneeded 5
BRAIN DUMP. • Include a variety of social media posts (we use CREEM to ensure a mix of
engaging content) • Remember your audience
• Be authentic, use your own/brand’s voice • Remind people that there’s a person behind the keyboard and brand
• Include a little bit of soul
CONNECT – activities where you (your customers) engage with others or community RELAX – (customers) looking after and rewarding self and own needs – self-care EVOLVE – things that will improve or grow you (your customers) business or life ENERGISE – things you (your customers) LOVE MAINTAIN – things that HAVE to be done, but you (your customers) would like to delegate or get rid of.
SOCIAL MEDIA POST IDEAS POST PURPOSE SOURCE/URL
CONNECT – something that engages your audience or connects them to others
RELAX – something to help audience enjoy or pamper themselves
EVOLVE – something to help audience grow or improve business or life
ENERGISE – something that ignites audience’s passions or entertains them
MAINTAIN – something that helps audience get stuff done or solves their problems
OTHER:
TAILOR IT. • Don’t use exact same content in the same way on each platform
• Use language native to that platform • How will you change your words, voice or intro for each platform?
POST IDEA HOW I WILL TAILOR POST TO THIS
PLATFORM DAY TO POST
• • • • • • • • • •
• Post at least once a day at best time for audience
• Schedule multiple posts at different times of the day (not at same time)
• Keep text short and straight to point
• Include images or videos
• Tell a story/start a conversation
POST IDEA HOW I WILL TAILOR POST TO THIS
PLATFORM DAY TO POST
• • • • • • • • • •
• Need multiple posts for throughout day (min. 4-5 day)
• Think immediacy and ‘at the moment’
• If reusing your tweets, tweak your text slightly
• Use ‘headline’ style – straight to the point and catchy
• Include a unique and memorable #hashtag
• Use a good hook (reason to click through) if including a link
POST IDEA HOW I WILL TAILOR POST TO THIS
PLATFORM DAY TO POST
• • • • • • • • • •
• Aim for 3-8 times a week
• Don’t use too many posts that will clog up a person’s feed
• Post when business person most likely to check their feed
• Remember this is social for business – stay professional and useful
• Participate in LinkedIn groups and discussions
POST IDEA HOW I WILL TAILOR POST TO THIS
PLATFORM DAY TO POST
• • • • • • • • • •
• Aim for once a day minimum
• Content quantity should be based on followers appetite
• Is your image high quality/interesting enough for Instagram?
• Does your image tell a story?
• Include descriptive #hashtags
POST IDEA HOW I WILL TAILOR POST TO THIS
PLATFORM DAY TO POST
• • • • • • • • • •
• Aim for once a day minimum
• Are your boards and pins aspirational and/or helpful?
• Are the images high quality enough?
• Does your image tell a story?
• Pin should be self-contained (that is no need to click through) where
possible. Use click through pins sparingly and make sure the hook is
enticing enough.
Google+
POST IDEA HOW I WILL TAILOR POST TO THIS
PLATFORM DAY TO POST
• • • • • • • • • •
• Aim for once a day minimum
• Keep text short and straight to point
• Include images or videos
• Tell a story/start a conversation
YouTube
POST IDEA HOW I WILL TAILOR POST TO THIS
PLATFORM DAY TO POST
• • • • • • • • • •
• Create instructional, educational, entertaining videos or Q&A
sessions and upload to YouTube.
• Depending on your resources, aim to create a new video anywhere
between once a week and once a month.
• Try to encourage traffic/viewers back to your website
Other social media network
POST IDEA HOW I WILL TAILOR POST TO THIS PLATFORM
DAY TO POST
• • • • • • • • • •
SCHEDULE IT. • Determine best days and time of day to post on each platform
• When is your target audience most active and engages with your social media?
• Use the following table in hard copy or you may prefer to use the In Just 5 spreadsheet option
Weekly social media schedule
TIME MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY •
• • • • • •
•
• • • • • •
•
• • • • • •
•
• • • • • •
•
• • • • • •
•
• • • • • •
•
• • • • • •
•
• • • • • •
Mapoutyourplannedpostsfortheweekbelow.
POST IT. • Manually post your items or preschedule them (where possible) on each
platform • Alternatively use a tool such as www.hootsuite.com or www.buffer.com to
pre-schedule • Consider using auto scheduling features which identify best time of day to
post • Consider using the InJust5 spreadsheet option for the Schedule which enables you to upload the posts to hootsuite in csv format. Read more here:
https://help.hootsuite.com/hc/en-us/articles/204585120-Create-csv-files-and-schedule-in-bulk
MONITOR IT. • Don’t forget to monitor your social media pages daily and respond where
needed • Use free analytics and other built-in tools such as Facebook Insights and
Google Analytics. • Get more social media tips in our free social media handout (no email
address required): http://www.injust5.com/2016/04/17/how-to-make-social-media-work-for-
your-business-pdf/
injust5.com Don’t forget to check out our other free business resources at www.injust5.com.
No email address required. This content may not be replicated, copied or distributed in any form without written
consent from In Just 5. © 2016 In Just 5 – MY PR Plus
