SOCIAL MEDIA HIS

TORY,

TYPES,

SPECIFIC

CH

ARACTER,

EFFECTIVE U

SE, TIM

E

MAN

AGEMEN

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MEDIA (COMMUNICATION)

tools used to store and deliver information or data

TRADITIONAL VS SOCIAL MEDIA

OCIAL MEDIA

HISTORY Geocities, created in 1994,

was one of the first social media sites. The concept was for users to create their own websites, characterized by one of six "cities" that were known for certain characteristics.

http://www.webmasterview.com/2011/08/social-networking-history/

THINK GLOBAL, ACT SOCIAL!

TYPES

1. collaborative projects (for example, Wikipedia)

2. blogs and microblogs (for example, Twitter)

3. social news networking sites (for example, Digg and

Reddit)

4. content communities (for example, YouTube and

DailyMotion)

5. social networking sites (for example, Facebook)

6. virtual game-worlds (e.g., World of Warcraft)

7. virtual social worlds (e.g. Second Life)

by Kaplan and Haenlein (Business Horizons)

CONTENT

ValuableEngaging

SearchableEasy to readActionable

by Brooke Ballard founder & Chief Digital Strategist at B Squared Media

COMMUNITY

1. pick the platform where your target audience is

2. allow — and ENCOURAGE — conversation and discussion

3. celebrate your community members

CONVERSATION

“Stop using [social media] purely

as a distribution channel and just talk to people.”

datingby Kimberly Yuhl Media Works

Think Conversation, Not Campaign (TM)

COLLABORATION

listenhave more conversations show that you care

individuals working together toward a common goal

CONVERSION = COMPLETION

- promote your content in a way

that is entertaining and native to each

platform

- don’t only post links to your content

- plan your analytics

by KISSmetrix.com

NEGATIVE FEEDBACK

- create a process for handling feedback- gauge what type of feedback - respond to feedback- have patience, be helpful, make

changes- give your audience the opportunity to

respond first- know when to take it offline- don’t take it personally

http://simplymeasured.com/

TIME MANAGEMENT

- Your goals should be clear- Your content is focused on your

target audience - Plan and organize (calendar)- Know when to automate

by Stephanie Hatch Leishman

FACEBOOK

Keep things positiveProvide informationProvide linksInclude imagesMobile friendlyEngage with usersBe available

INSTAGRAM

EditingRule of thirdsCaptionsUse hashtagsReply

TWITTERCTAPunctuationShorten linksFormatMentionsRetweetAdd an image

YOUTUBE

UploadingCatchy titleDescriptionCTATags

LINKED IN

Status updateProvide a linkEdit descriptionInteract with commentersResearch and analyse

GOOGLE +

Tag brands and peopleUtilize hashtagsTranding topicsUse imageInteract with commentersFind communities

BLOGS

Engaging title First paragraphRelevant imageWord countCall to actionLinksShare in social media

TYPES OF USERS

GOOD WORK WITH FACEBOOK

EFFECTIVE CTA FOR FACEBOOK POSTS

#Hashtags

- 83.9% of the posts examined did not contain any hashtags

- Among posts that included hashtags, the majority had only a single hashtag, accounting for 11.6% of all posts.

- Posts that included hashtags had more interactions on average than those that did not.

- Posts with one or two hashtags had more engagement on average than those with three or four.

http://www.marketingprofs.com/charts/2014/25391/the-most-effective-calls-to-action-for-facebook-posts#ixzz36UA037Vw

EFFECTIVE CTA FOR FACEBOOK POSTS

Punctuation- 71.2% of the Facebook posts examined did not include an

exclamation point, 21.6% used a single one, 5.2% had three, and 2% included four or more. The analysis found a positive correlation between post effectiveness and number of exclamation points per post. Posts with seven exclamation points had the most engagement.

- 78.1% of the Facebook posts examined did not contain a question mark, 19.6% had a single one, 1.8% included two, and 0.48% had three or more. Posts that used nine question marks had extremely high engagement.

FACEBOOK RULES

FACEBOOK RULES

FACEBOOK RULES

LIKES/DISLIKES

WHY DO YOU USE IT

TASKS

PRESS RELEASE

hook inverted pyramid

focus storyoriginality  strategy

structure

STRUCTURE

EXAMPLE

[HEADLINE] 

The first paragraph. Begin your press release with a two sentence paragraph that provides a quick overview of the news why it is important. It should read easily and make your news sound exciting to a general audience. 

Next, provide some background information on the program or event. Make sure to write your release in terms that your target audience, and the general public will understand. 

Your text should explain the purpose of your event and intrigue the reader to find out more, visit your website, contact you for more information. 

ABOUT The final paragraph should be a brief description of your organization. Include a summary of other events or happenings and a brief history of the company. Also include

"For more information, contact:" as the last sentence. 

SHOULD BE

Place, day, date (starts the first line of release)

Body of release Information about the nonprofit

organization Repeat contact information and/or offer to provide someone to

interview.

SOCIAL MEDIA

NA

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: / /

WW

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