Social Media- A Trend In Modern Communication.

Engr. Eyitayo Alimi April 2014

Event Details

• This Paper was presented by me to the President and Members of the Nigerian Society of Engineers .

• This training was organized for the executives and members of the society

• It was held at Engineering House, 1 Engineering Close Off Idowu Taylor Street, Victoria Island, Lagos.

• April 3rd,2014 ,02.00pm-03.30pm.

Why social media

Here are some quick facts about the role social media is currently playing in the business world, courtesy of the 2013 Social Media Marketing Industry Report:

• 94% of all businesses with a marketing department used social media as part of their marketing platform

• Almost 60% of marketers are devoting the equivalent of a full work day to social media marketing development and maintenance

• 43% of people aged 20-29 spend more than 10 hours a week on social media sites

• 85% of all businesses that have a dedicated social media platform as part of their marketing strategy reported an increase in their market exposure

• 58% of businesses that have used social media marketing for over 3 years reported an increase in sales over that period

Social Media facts & Figures

• Nigeria is the fourth most tweeting nation in African With over 50million people

• Youtube - 11.1m impressions per month: with 70% mobile users

• Google Hangout is here and creating the BUZZ!

• Nigeria takes the forth position in Africa in the ‘facebooking sphere’ with over 11 million people

How The Internet Has Aided Media Development in Nigeria

• E-mails

• Live feeds

• Webcasting and podcasting

• Micro-blogging

• SEO

• Vlogging

• Media crises management

Media Houses Exploiting The trend

1.Sahara reporters

A media house that encourages community reporting. It allows people to submit all kinds of news stories online as it happens in their various communities.

2. i-report

This is a CNN initiative that encourages citizens journalism. Micro-blogs, pictures and videos of breaking news in their suburbs are uploaded via the internet.

3. The White House press room

The white house press room allows people post news stories on social media and also gather the president’s social media followers to discuss with him directly, both online and offline.

4.Aljazeera’s ‘report news’ is on the Aljazeera app platform which allows people send news in form of pictures and videos.

EFFECTIVE USE OF SOCIAL MEDIA TAKES

Creativity Content Consistency

…All of which take People and Time!

Planning Component – Target Audience

If you don’t know who you are

targeting, then you are sure to

miss them

TA Behavior

• Conversation

• Channels

• Interest • Skills

Social Media Safety Tips 1. Respond to Input Quickly

Whether someone comments on something you have posted or instead sends a message, it is essential to show that the comments and information you field is responded to efficiently. This will show your followers that they are important to you.

2. Focus on Representation

Every single moment you spend on a social network is an opportunity to grow your followership and show what you are all about. If you comment on something in an inappropriate manner or say something that isn’t polite, you shoot yourself as well as your company in the foot!. Instead, focus on censoring yourself and filtering your post. Remember, you don’t only represent yourself but your company as well.

3. Respect Ownership of Digital Content

Digital content may not be a tangible thing, but it is nevertheless owned by someone. Don’t steal content on social media. Not only is it unethical, but it could cause countless problems if identified by the owner. Stealing doesn’t simply mean posting something as your own, but it can also refer to content that has been repurposed from other bloggers and social media users.

4. Keep Things Concise

When using networks like Facebook and Twitter, you want to be certain to get your point across quickly. This makes it more likely that others will share your content with others. If you get too wordy, you risk having people shut off.

5. Stay Active

Posting once or twice a week simply isn’t enough to keep you visible. Treat social media seriously by interacting with others multiples times a day if possible. This will help keep your profile fresh and constantly at the forefront of your follower’s minds.

6. Participate and Cooperate

Try to share links and information from others whenever possible. This will develop good will amongst these individuals, in turn increasing the odds that your content will be shared down the road.

7. Promote Others With Yourself Don’t focus solely on shrilling your own content or posts constantly. You will make a stronger impression on your followers if you share information about yourself and other people. Intersperse your content and comments from time to time, and you will make a bigger impact. 8. Don’t Overuse the Same Responses If someone comments on your content, it can be tempting to respond with a generic “thank you!” While it is nice to see a response, the same answers to ever person interacting with you can be distasteful to those reading your conversation. Try to keep things personal and you will likely find that people are more likely to continue interacting on your wall. 9.Pay Attention to the Bad On social media, only paying attention to the good comments and input can be a problematic approach. Don’t simply act like nobody has made a negative comment or criticized you. Try to counter in a respectful, yet direct manner

10. Have a crises management plan Be prepared for crises at any point in time. Don’t be caught unawares. You should get apps that alerts you the moment a comment is made about you on a social media sphere. If it’s good, great if not you know on time and device means of killing it! This could be done in so many ways. 11. Always read terms and conditions before agreeing Be careful of what you agree with while signing up for offers online. Don’t be in a hurry, so you won’t regret latter. Some people give rights to some social media platforms to sell their pictures, ignorantly! Be careful. ‘ 12. Don’t sign up for ‘freebies’ Freebies may not be as free as you think. Could be an hacker’s bait. Don’t ever release your passwords, credit card details, account number and especially your company’s details. It could be perilous, not only for you but your company.

THANK YOU

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