Sky Rainforest

Hello

Sky Rainforest Rescue - BackgroundSomething fashionable is growing in the Amazon rainforest. Sky Rainforest Rescue ambassador Lily Cole has created a fabulous limited-edition shoe collection with Veja, the French eco fashion brand. The soles of the shoes are made from Amazonian rubber.

Sky Rainforest Rescue – AmbitionTo develop a social activation idea that helps bring the Amazon closer to a new, younger, fashion conscious audience, who currently feel the Amazon is far removed from their day-to-day life and aren’t really engaged with the issues.

Audience Insight18-24 year olds make up 12% of the UK population yet only 0.5% have charitable commitments – they are attracted to low involvement initiatives such as text donations (54%).

The Organising Idea

Inspiring a simple step change

How we arrived at the ideaWe needed to land the fact that rubber from the rainforest goes into every pair of Vejas. And we had to engage a young fashion conscious group in the process.

Showing them that small steps = big change

The Idea

#TapForTrainers on Instagram





Spreading the story • Using bloggers and

influencers to extend story into their networks

• Bloggers include: AJ, Boy from Dagbon, Jean Jullien Distinguished & Co.

What does the client think of the work?“I love the product insight”“I can see why you went with that idea”“The illustration is beautiful”

Social Chatter

Now it’s your turn to tap

@SkyRainforestRescue#TapForTrainers

Thank you

Social Media

Sky Rainforest