SIX PRINCIPLES TO

WIN FRIENDS AND INFLUENCE

PEOPLE ON SOCIAL MEDIA

“EVERY MAN I MEET IS MY SUPERIOR IN SOME WAY.

IN THAT, I LEARN FROM HIM.” -RALPH WALDO EMERSON

“SOCIAL MEDIA IS NOT ABOUT SELLING, IT’S ABOUT CONNECTING WITH OTHERS. IT’S ABOUT BEING A HUMAN BEING.”

MITCH JACKSON

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DALE CARNEGIE’S INTERNATIONAL BEST-SELLING BOOK, “HOW TO WIN FRIENDS AND INFLUENCE PEOPLE” WAS FIRST PUBLISHED IN 1937.

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I BELIEVE CARNEGIE’S TIPS ON HOW TO RELATE AND CONNECT WITH OTHERS ARE, BECAUSE OF SOCIAL MEDIA, 100 TIMES MORE RELEVANT TODAY.

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IN HIS BOOK, CARNEGIE SHARES SIX PRINCIPLES TO CONNECT WITH OTHERS. HERE’S HOW I THINK THESE PRINCIPLES APPLY IN TODAY’S DIGITAL WORLD.

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PRINCIPLE #1: BECOME GENUINELY INTERESTED IN OTHER PEOPLE

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MOST PEOPLE ON SOCIAL MEDIA GO ABOUT THINGS THE WRONG WAY. TOO MANY SPEND THEIR TIME PUSHING THEIR PRODUCTS AND SERVICES.

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OTHER PEOPLE ONLY TALK ABOUT THEMSELVES. IF YOUR PRIMARY CONTENT IS ALL ABOUT YOU, THEN YOUR ULTIMATE AUDIENCE WILL ONLY BE YOU.

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THOSE PEOPLE ON SOCIAL WHO TRULY CARE ABOUT OTHERS ARE THE PEOPLE EXPERIENCING SUCCESS.

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SHOWING GENUINE INTEREST, COMPASSION AND EMPATHY FOR OTHERS IN YOUR TWEETS, POSTS, COMMENTS, PODCASTS AND VIDEOS WILL RESULT IN PEOPLE LIKING AND WANTING TO CONNECT WITH YOU.

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SHARING ANSWERS AND SOLUTIONS, WITHOUT EXPECTING ANYTHING IN RETURN, WILL BE REWARDED IN THE LONG TERM.

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IF YOU GO ABOUT THIS PRINCIPLE CORRECTLY, YOU WON’T HAVE TO TOOT YOUR OWN HORN BECAUSE OTHERS WILL DO THIS FOR YOU.

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PRINCIPLE #2: SMILE

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WHEN IT COMES TO COMMUNICATING ONLINE, ALWAYS SHARE YOUR DIGITAL SMILE. CARNEGIE SHARES AN ANCIENT CHINESE PROVERB, “A MAN WITHOUT A SMILING FACE MUST NOT OPEN A SHOP.”

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BEFORE POSTING HAVE A POSITIVE FRAME OF MIND. SMILE WHILE YOU WRITE, TALK OR RECORD A VIDEO. PEOPLE WILL FEEL THE DIFFERENCE WHEN CONSUMING YOUR CONTENT.

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PROFILE PICTURES AND VIDEOS SHOULD ALSO SHARE YOUR SMILE. YOU’LL HAVE EVERYTHING TO GAIN AND NOTHING TO LOSE BY DOING THIS.

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PRINCIPLE #3: REMEMBER AND USE PEOPLE’S NAMES

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WHEN SOMEONE HEARS HIS NAME, IT IS THE SWEETEST AND MOST IMPORTANT SOUND IN HIS WORLD.

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CARNEGIE POINTS OUT THAT THERE’S NOTHING MORE IMPORTANT THAN INCLUDING THE OTHER PERSON’S NAME IN A CONVERSATION.

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IF HE WERE ALIVE TODAY, I’M SURE CARNEGIE WOULD TELL YOU THAT IT’S IMPORTANT TO USE PEOPLE’S NAMES OR NICKNAMES ON SOCIAL MEDIA AND THE DIGITAL PLATFORMS.

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IN TODAY’S BUSY AND HECTIC WORLD IT’S NOT ALWAYS EASY TO REMEMBER SOMEONE’S NAME, BUT THAT’S WHY IT’S MORE IMPORTANT THAN EVER.

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RALPH WALDO EMERSON ONCE SAID, “GOOD MANNERS ARE MADE UP OF PETTY SACRIFICES”. IT CAN TAKE A BIT OF WORK AND EFFORT TO REMEMBER A NAME, BUT THE EFFORT IS CERTAINLY WORTH IT.

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PRINCIPLE #4: BE A GOOD LISTENER AND ENCOURAGE OTHERS TO TALK ABOUT THEMSELVES

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WHEN IT COMES TO EFFECTIVE COMMUNICATION ON SOCIAL, THERE IS SO MUCH TO LEARN AND SO MUCH TO GAIN BY SIMPLY LISTENING.

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HOW DO YOU DO THIS? ONE WAY IS TO ASK OPENED-ENDED QUESTIONS THAT INVITE A DIALOGUE.

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IN COMMENTS, COMBINE YOUR THOUGHTS OR OPINIONS WITH FOLLOW-UP QUESTIONS TO THE AUTHOR.

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BE REAL AND GENUINE WHEN YOU DO THIS. THIS ISN’T A TRICK OR TECHNIQUE; IT’S A MINDSET.

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PRINCIPLE #5: TALK IN TERMS OF THE OTHER PERSON’S INTEREST

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PRESIDENT ROOSEVELT USED TO STAY UP LATE AT NIGHT READING UP ON THE SUBJECT HE KNEW THE PERSON HE WAS GOING TO MEET THE NEXT DAY WAS INTERESTED IN.

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HE KNEW THAT THE QUICKEST PATH TO A PERSON’S HEART WAS TO TALK ABOUT THE THINGS THAT THE OTHER PERSON WAS PASSIONATE ABOUT.

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BEFORE ENGAGING OTHERS ON SOCIAL, SPEND TIME LEARNING A BIT MORE ABOUT THE OTHER PERSON. WHAT ARE HIS INTERESTS? WHAT DOES SHE ENJOY DOING IN HER SPARE TIME?

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BE REAL AND INTERACT WITH THE OTHER PERSON FROM A POSITION OF GENUINE INTEREST AND CURIOSITY.

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PRINCIPLE #6: SINCERELY MAKE THE OTHER PERSON FEEL IMPORTANT

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JOHN DEWEY ONCE SAID, “THE DESIRE TO BE IMPORTANT IS THE DEEPEST URGE IN HUMAN NATURE.”

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PRIOR TO ENGAGING ANOTHER PERSON ON SOCIAL, TRY ASKING YOURSELF, “WHAT IS THERE ABOUT THIS OTHER PERSON THAT I CAN HONESTLY ADMIRE?”

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INSINCERE FLATTERY IS INEXCUSABLE BUT SINCERE APPRECIATION IN OTHERS IS MANDATORY.

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THERE IS NO HIDDEN AGENDA, JUST ONE HUMAN BEING RECOGNIZING THE VALUE IN ANOTHER. AFTER ALL, AS EMERSON ONCE SAID, “EVERY MAN I MEET IS MY SUPERIOR IN SOME WAY. IN THAT, I LEARN FROM HIM.”

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TAKE CARNEGIE’S 77 YEAR-OLD PRINCIPLES AND APPLY THEM TODAY ON SOCIAL MEDIA.

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SHOW OTHERS HOW MUCH YOU APPRECIATE WHO THEY ARE AND WHAT THEY DO. BE KIND IN YOUR APPROACH AND GENUINE IN YOUR INTEREST. DO THIS AND YOU’LL QUICKLY WIN NEW FRIENDS AND INFLUENCE OTHERS.

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