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When a person simultaneously uses two separate screens to interact with a brand/service, it is called the second screen effect. Some insights on how we, at Brandlogist utilized the second screen effect to involve, engage and build brand loyalty for a viewer beyond the traditional single screen approach for And Pictures.
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2nd Screen Effect
What is the Second Screen Effect?
Basically when a person simultaneously uses two separate
screens to interact with a brand/service, it is called the second
screen effect.
6
The Potentialvia some stats
All this is great but these are international stats.
Can brands in India utilize this?
This is how we used it for our client And Pictures
Our viewers talking to us while watching the channel
People on Twitter showing interest in an upcoming movie
Also connecting while the movie is going on #NowShowing
Running contests tied up with live TV programing #NowShowing
Integrating on air content with twitter contest #NowShowing
And the subsequent engaging…
Also, Engaging with fan groups
Thus, Love for the brand
So much so that we completed each other’s sentences
In this new age of brand-consumer interaction, Second Screen Effect allows us to involve, engage
and build brand loyalty for a viewer beyond the traditional single screen approach.