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OCIAL

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Panos AlefragisHead Of Digital @ SolidApril 2014

brand

sponsee

fan

win-win-win

win

IEG 2012 Performance Sponsorhip Survey

IEG 2014 Performance Sponsorhip Survey

2013 Catalyst Fan Engagement Study

2013 Catalyst Fan Engagement Study

“An opportunity to create compelling content. It has to be value-add for the consumer”.

Mary Scott, Edelman Marketing Gen. Manager

“Brands need to find the optimal content mix. Once they have the followers they can monetize it”.

Ari Osur, Forrester Research Analyst

“If you’re not relevant in social & mobile content, you’re not relevant to the audience”.

Christian Alfonsi, Taylor EVP

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