Upload
remco-timmermans
View
249
Download
5
Tags:
Embed Size (px)
DESCRIPTION
Social Media play an increasingly important role in modern communication. This presentation shows the role these channels play in creating ambassadors for the space exploration story.
Citation preview
@timmermansr #SSP14
The Role of Social Media in Space#SSP14 Alumni Conference – 12 July 2014
@timmermansr #SSP14
#WSW2014
@timmermansr #SSP14
@timmermansr #SSP14
Social Media are a waste of time!
@timmermansr #SSP14
WAT IS SOCIAL MEDIA?
@timmermansr #SSP14
Boring definitions
• “Social media is digital content and interaction that is created by and between people.”Sam Decker – Mass Relevance
• “Social media broadly defined consists of any online platform or channel for user generated content.”Joe Cothrel – Lithium Technologies, Inc.
@timmermansr #SSP14
Social media are about
SOCIAL…more than about MEDIA
@timmermansr #SSP14Source: Omnibeat.com – John Zahn
@timmermansr #SSP14
2009: first tweet from space
@timmermansr #SSP14
2014: NASA Social Media
6.9 millionfollowers
3.6 millionpage
followers
300 million+
views32 channels
900,000 subscribers187 million
views
800,000 followers
6,800 photos
18 TV channels,
always live!
600,000 followers
19,000 followers
@timmermansr #SSP14
So how does it work?
@timmermansr #SSP14
Social Media Strategy
• Why Social Media? strategy, objectives
• How will I use it? content, audience
• What will I use? channels
@timmermansr #SSP14
@NASASocial
Photo credit: NASAphoto credit: NASA/Bill Ingals
Brand ambassadors for life, 100 at a time…Follow Tip!
@timmermansr #SSP14
@Social4Space
@Social4Space
Follow Tip!
@timmermansr #SSP14
@SpaceUpConf @SpaceUpEU Follow Tip!
@timmermansr #SSP14
@AuroraTweetup Follow Tip!
@timmermansr #SSP14
Measuring your impact
@timmermansr #SSP14
Measuring your impact
@timmermansr #SSP14
Not much happens
Alumni start arriving
Astronaut Panel
Alumni Activities
@timmermansr #SSP14
SSP13
SSP13
SSP13
SSP12
SSP14
SSP13
@timmermansr #SSP14
Summary…
• Social Media are the new Mass Media• Social Media are about SOCIAL interaction• Social Media require a strategy• Social Media can be accurately measured• Social Media use the power of ambassadors
• Social Media are perfect for Space Outreach!
@timmermansr #SSP14
Thank you!See you on Twitter!
@timmermansr@TravelsInOrbit
@WorldSpaceWeek@SpaceUpEU
@NVR_Ruimtevaart