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Learn why relationships matter and how to use elements of digital marketing and social media to network effectively to create meaningful professional relationships online.
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Presented by: Aparna Tutak, CEO & Founder, [email protected] Moderated by: Alan S. Gassman, Esq., [email protected] Program Coordinator: Janine Gunyan, [email protected]
February 2014 Lunch Talk
Relationships Matter:
Networking Through Social
Media
Meet Your SpeakerAparna Tutak, CEO & Founder
Tutak Consulting
Offering inspired digital marketing coaching, consulting and strategy to law firms since 2011
• Content Marketer, Internet Marketing Trainer, Blogger for Social Spark & Social Media Enthusiast
• Writer & Speaker for Legal Associations, Stetson Law School
• Profiled by Examiner.com as a featured “Tampa Bay CEO Under 35”
• Sci-Fi Nerd
Image Credit: sweetclipart.com
Socialize With Us
Tweet Us on Twitter @TutakConsulting
Like Us on Facebook facebook.com/tutakconsulting
Lawyer Marketing of Yesteryear
“Think Like A Lawyer”
Networking for the Modern Attorney“Think Like An
Entrepreneur”
Must Be “More Than Just A Great Lawyer”
Using Social Channels to Build Relationships
1. Thought Leadership
2. Education
3. Brand Establishment
4. Credibility
5. Setting Yourself Apart
What to Know: Building a Referral Base• Become a News
Source for Your Practice Area
• Market Your Firm to Other Legal Professionals - NOT Followers
• Protect Yourself – Distinguish between real legal advice and knowledgeable insights
Get Comfortable Asking for Referrals
• “Don’t Keep Me a Secret!”
• Willingness to Give Referrals
• “Who Should I Thank…”
• Cultivate Relationships with Referral Sources
• Giving It Away for FREE – NOT for a Fee Image Credit:
blog.brazencareerist.com
What to Know: Building a Referral Base• Become a News Source
for Your Practice Area
• Market Your Firm to Other Legal Professionals - NOT Followers
• Protect Yourself – Distinguish Between Real Legal Advice and Knowledgeable Insights
• Get Personal
Which Social Networks Build Relationships
Blogging
• “Blawging” – #1 thing you can do online to market yourself
• Gives voice to legal expertise
• Creates foundation for professional presence online
• Requires time, consistency and patience
Blog Appeal• Produce quality content quickly
• Beat the journals and provide cutting-edge legal commentary
• CAVEAT – More work than other forms of social media marketing
• Share the burden for firm/practice area blogs
• Reputation booster
• Potential media opportunities
• Exponential Networking Opportunity
• Smile for the Camera
• Personalize Each Connection Request
• Create Connections
• Status Updates
• Participate Strategically in LinkedIn Groups
LinkedIn – The Professional Social Network
Image Credit: communities.vmware.com
• Privacy Matters
• It’s a Relationship Accelerator
• Relationships Built on Trust
• Friend Lists
• Posts that Build Relationships
• Participate Thoughtfully in Relevant Groups
Facebook – The “Social” Network
Image Credit: kazabyte.com
• Transparency is key in building and maintaining a strong reputation
• Post Great Content
• Choose a Focus and Become an Authority
• Be Humble and Kind
• Shared, Real-World Interests are the Most Important
• Trust Me
• Betrayal
Twitter – The Microblogging Platform
Image Credit: dentalmanagers.com
• Best for Lawyers That Blog
• Tailored Messaging
• Faster Post Indexing
• Build Author Rank
Google+ - The Blogger’s Favorite
Why Legal Social Networks?
Quality of the Audience
Legal Specific Social Networks
Image Credits: therainmakerblog.com; compliancebuilding.com
• Host a Google Hangout or Virtual Lunch and Learn Webinar
• Maintain the Hub of Your Marketing Machine
The Hostess with the Mostess
Image Credits: babble.com
• Track Referrals
• Be an Active Member of Local Bar Associations – Low Cost Networking!
• Learn Digital Marketing Best Practices
Takeaway Tips
er
THANK YOU!Questions? Contact Aparna Tutak on our social media networks, email me at [email protected], or visit by visiting http://tutakconsulting.com. Scan the QR Code to Read “Social Media Marketing: Tenets to Drive the Success of Your Firm”
Want a copy of the presentation? Visit us on Slideshare - www.slideshare.net/aparnatutak/relationships-matter-networking-through-social-media & download a copy.
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