Serialise your story

An interactive workshop for arts and culture by Inner Ear

Practical Podcasting

● 14:00 Introduction, case studies, exploring the medium

● 14:30 Group game creative brief challenge

● 15:00 Break

● 15:30 Practical exercise – produce a podcast episode

● 16:30 Review and conclusion

● 17:00 Finish

Agenda

Inner Ear: established October 2000Launched Radio Magnetic in March 2001

Inner Ear: Creative Content Communication

Live Streaming Content Creation Community Management Music Supervision

Creative Projects

Alternative music internet radioWalking Heads

TRADtvTraditional Scottish, Gaelic and

Celtic music and culture

Radio MagneticStreetwise audio walking tours

Bespoke music by original artists for film, tv and ads

We’ve pioneered use of digital media to broadcast entertainment content

From our studio and on location

Subjects perform on location

Content captured in the field

Content is encoded on a computer

Audio visual data is transferred

Internet Radio: In The Field

Content can be processed...

… and used as features in programmes

and produced in the studio

Internet Radio: In The Studio

And then published

Datareceived

Podcast received as downloaded audio

By listeners’ devices anywhere

Played out through their speakers

So sessions captured in the field are heard

Internet Radio: Home Listening

Idea Microphone Computer Connection

Case Studies● 99% Invisible

99percentinvisible.org● Tate Events – Art Talk

tate.org.uk/about/our-work/digital/podcast-directory● Scottish Poetry Library

scottishpoetrylibrary.org.uk/connect/podcast● Scottish Documentary Podcast

scottishdocinstitute.com/podcast● Scots Language Podcast

scotslanguage.com/site/scotsLanguageRadio● RadioLab

radiolab.org● Serial

serialpodcast.org● TWiT

twit.tv/shows/this-week-in-tech● TED

blog.ted.com/audio_podcasts

Pre-Production● Objective: why are you making the programme?

To communicate a message of some kind? If so, what is it?● Audience: who is it aimed at, what are their interests?● Episode planning:

○ Content: what will the programme contain?○ Style: presenter lead? Music only? Interview-based?○ Format: documentary? Profile? Session? Drama?○ Copyright: gaining permission, licences and royalties

● Series planning:○ Story arc○ Episode format○ Finite or indefinite

Production

USB Microphone

Smartphone Recording Mic

Handheld Recorder

Post Production

Recording for Skype: support.skype.com/en/faq/FA12395/how-can-i-record-my-skype-calls

Editing app Audacity: audacityteam.org/downloadOnline editor Soundnation: soundation.com/studioOnline music production Audiotool: audiotool.com

Publication

Feed Generation & Hosting Buzzsprout: buzzsprout.com Image Editing & Hosting Pixlr: pixlr.com/editor

Stats Feedburner: feedburner.google.com

RSS & Podcast Directories:apple.com/uk/itunes/podcasts/creatorfaq.html

stitcher.com/content-providerspodcastalley.com

Platforms

Mixcloud Soundcloud Mixlr

Planning A Podcast: Game

● Devise three business models in groups● Consider everything that you would have to do to

create a viable podcast series that will enhance your business

● Plan content, production requirements, marketing, spending, promotional value and revenue

● Given a budget, buy hardware, software and outsourced services as required

Podcasts for marketing

● How will the podcast reflect the activity?● What is the target audience?● What are the deliverable targets?● (Number of downloads, online presence, brand

awareness, audience penetration, measurable interaction)

● How will these objectives be met?● How will the podcast be publicised?● How much will it cost?

Podcasts for communications● Where does the message come from?● (Director, non-hierarchical structure?)● How will content be captured, edited and presented?● (Who writes it, reads it, how is it made interesting and

how do you ensure it is listened to?)● How will the audience be made aware of this podcast?● How will effectiveness be measured and evaluated

against other forms of internal communications● (like electronic or printed newsletters?)● How much will it cost?

Podcasts for profit

● How will existing content be represented/repackaged as a podcast?

● What additional production costs may be incurred?● How long will the episodes and series be?● How will the series, and individual episodes be

valued?● How will the series be marketed?● How will the charging system work?● What are the revenue projections?

Planning PointsBRIEFS: bit.ly/podbriefs● Podcast Series Overview● Content● Format● Number of episodes● Presenter talent (if applicable)● Production considerations● Target audience● Marketing● Web presence● Costs● Revenue projections/promotional value

Scenario 1You the marketing department of a library

The Brief

● You are going to devise a podcast series to market the library’s collections● Consider the content of the series, the format of the programmes and how

they will be produced● Will works be performed? If so, who by?● How will this distinguish you from other libraries?● How will the series be marketed and how will it be used to reach new

audiences?

Scenario 2You are the communications department of a large gallery

The Brief

● The board have asked you to create a podcast series to communicate with exhibiting artists, curators and collectors

● Consider the content of the series, the format of the programmes and how they will be produced

● How will you engage with your audience?● What advantages are there over traditional forms of communications such as

newsletters (both printed and electronic versions)?● What privacy or security issues may there be?● Do other arts organisations do this? If not, why not? In what ways can using

podcasts benefit you?

Scenario 3You are the business development department of a theatre

The Brief

● As a new form of audience development, the board have asked you to serialise the a play as a paid-for podcast

● Consider how the play will be adapted for podcast● How many episodes will there be?● How will it be marketed?● How will the podcast capitalise on the success of the play?● What are your main distribution points, how much will you charge, what are

the costs and how much revenue you can expect to generate?

Podcast Plan Evaluation

After group discussion time, we will evaluate the three plans

Marketing: LibraryCommunications: Gallery

Revenue: Theatre

Practical Exercise

Work in groups to devise, record, edit and publish a podcast

Publishing Your Podcast

A step-by-step demonstration of creating your RSS feed, hosting and submitting your podcast

Creative Content Communication

@innerearukInnerear.co.uk • livestream.com/innerear

@radiomagneticradiomagnetic.com • mixcloud.com/radiomagnetic

@tradtvTradtv.scot • youtube.com/tradtvscot

@walkingheadswalkingheads.net • guidigo.com/author/Walking-Heads

dougal@innerear.co.uk • amanda@innerear.co.uk • 0141 226 8808

Inner Ear