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Pinterest is one of the fastest growing social media sites, but it's dominated by brands names, FMCG and retail images - how do corporates get involved in Pinterest? What are some of the best case studies from the corporate world? Here's a presentation from Formative - a social media content outsourcing and strategy agency, based in the UK. [www.thisisformative.com]
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Corporate Social Media:
Content marketing on Pinterest
July 2014
Author: Gay Flashman
www.thisisformative.com
Pinterest: popular for sharing
3rd most
popular means
of sharing
content
(surpassing email)
Pinterest: popular for sharing
Pinterest now
drives more traffic
to publishers than
Twitter, LinkedIn,
Reddit and
Google+
combined
Pinterest: popular for sharing
58% user growth
in 2013
(faster than Facebook)
Thought Leadership
On the Pinterest site of PWC
you’ll find information on
cyber security, reports on
retail trends and more of its
corporate insight displayed
both as reports (with links) or
as infographics.http://www.pinterest.com/PwCGlobal/
The human side of your business
Pinterest is a ‘softer’platform
for staff (or comms teams) to
publicise what they love
about an organisation and
to showcase events. Ernst &
Young has focused on this on
its boards, as well as a
swathe of high quality,
infographic content. http://www.pinterest.com/ernstandyoung/
Corporate reputation
Ernst & Young - as well as the
‘great place to work’ vibe,
and the thought leadership
approach – is promoting its
work in the community and
corporate social responsibility
commitment. http://www.pinterest.com/ernstandyoung/
Insights
Some companies use Pinterest
for the curation of thematic
insight around a broad – or
narrow - theme. Also popular
are powerful quotes, such as
this meme on a board by the
World Economic Forum.
http://www.pinterest.com/weforum/
B2B product case study/showcase
There are many B2B companies
showcasing their portfolios of work
on Pinterest. This one is from PCF
Australia, showing its work with the
Commonwealth Bank Australia.
http://www.pinterest.com/pcfaustralia/
Behind the Scenes revealed
Many people are interested in
what happens behind the scenes
of a company. This type of
content enables an organisation
to create a more authentic
reputation for itself. Here’s a nice
example from Maersk.
http://www.pinterest.com/maerskline/
Idiosyncratic brand stuff
For a brand like Microsoft, Pinterest
is another great platform to have
some fun with its brand. These
snippets of everyday corporate life
really can bring a brand or
corporate alive.
http://www.pinterest.com/microsoft/
FORMATIVESocial Media for Business
Strategy
Outsourcing
Training
Contact: [email protected]
Website: www.thisisformative.com
Tel: +44 20 8133 8846http://www.pinterest.com/thisisformative/