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We are the 1st
http://www.theglobalrecruit.com
We are the 1st company providing
Employer Brand Analytics
on the social web in Russia
We are the 1st company providing
Employer Brand Analytics
on the social web in Russia
http://www.theglobalrecruit.com
You run your HR marketing
on social media
Competitors realize excellent social media
campaigns
People talk about your
Employer Brand
You need to report on benchmarks on
social media
You want compare your HR
communication against industry &
rivals
You need to reduce HR communication & recruitment costs
You are reinforcing your Employer Brand
You need local approach of global HR communication
We want to be Employer of Choice
in 3 years
Different new challenges to respond to / Various Tasks & Goals to accomplish
Employer Brand Analytics
responds to all these
Nowadays HR faces various new challenges
What our Employer Brand Analytics does?
http://www.theglobalrecruit.com
Employer Brand
Analytics
Employer Brand
Analytics
Social Media
Listening
Social Media
Listening
We monitor leading social media against 6 HR themes
You know what people talk about your Employer Brand
You can compare your performance against competitors’
You keep your fingers on the pulse of the social media & activities you performed
Social Media & Internet
Competitive Analysis
Social Media & Internet
Competitive Analysis
You select competitors, metrics and then you compare yourself against selected competitors‘
You get valuable competitor insights, best-practice examples, and data like never seen before
Social Media & Internet Activities Analysis
Social Media & Internet
Activities Analysis
We track leading social medias & prepare detailed analysis of all your HR & Employer Brand Activities
Together we set KPIs, objectives and provide you hard metrics on monthly basis – you can measure
We monitor leading social media such asLinkedIn, FB, Twitter, VK, Google+, MoiKrug, LiveJournal, Yandex, Mail.RU, and +50,000 sources
Competitive analysis on: FB, LinkedIn, Twitter, Instagram, VK, Twitter, G+, HH, Youtube
With Employer Brand Analytics you will …
• Know what people talk about your Employer Brand
• Measure your performance against your competitors
• Contribute to your HR marketing, communication & recruitment strategies
• Attract & retain Talents for your organization
• Reinforce the Social Media Strategy from HR perspective
• Reduce costs on communication & recruitment
http://www.theglobalrecruit.com
What Activities & Competitive Analyses do?
http://www.theglobalrecruit.com
Your HR marketing, Employer Brand & Recruitment strategies on main social channels are under permanent monitoringSocial Media Activities
AnalysisSocial Media Activities
Analysis
Social Media Competitive Analysis
Social Media Competitive Analysis
- You are provided the analysis of all your HR and Employer Brand activities in social channels and compare them against competitors- Best practice examples will be very valuable and may help in optimizing your HR communication strategies- You select competitors for monitoring and we prepare monthly and semi annual analysis and reports
What Social Media Listening does?
http://www.theglobalrecruit.com
• We COLLECT, PROCESS & ANALYZE Employer Brand CONVERSATIONS and convert them into hard metrics
• On LEADING SOCIAL SITES & +50,000 other sources
• We help you to capitalize on the positives and addresses the negatives by providing companies an insight look into the source, sentiment, and volume of conversations on employer brand topics
LISTENLISTEN
MEASUREMEASURE
UNDERSTANDUNDERSTAND
REACTREACT
ENGAGEENGAGE
Our Social Media Listening helps HR & PR & Digital:
Our Social Media Listening helps HR & PR & Digital:
Social Media Listening:Our role & areas we observe
Recruitment
Training & Development
Compensation & Benefits
Internal & External Communications
HR Administration Specific HR areas *
Objective of monitoring: To collect feedbacks and sentiments on each HR area on the social web, understand the themes, tones of sentiments and represent structured analysis in the hard metrics format.
* Top managers reputation, work/life balance, managerial style and management team discussions, projects such as merging & acquisitions, SAP implementation, firing etc.
http://www.theglobalrecruit.com
We help you in keeping your fingers on the pulse of the social media
We help you to analyze the results of your social media campaigns, online activities, and communication
campaigns related to your Employer Brand
We monitor all conversations about your Employer Brand across your product brands and services,
marketing, and customer service to identify “hidden opinion builders”, potential strengths and weaknesses
for your Employer Brand
We can help you to understand the topics which generate interests and where the most influential
conversations are going on - after that you can make informed proactive business decisions
6 HR areas & related conversations are under permanent observations
Why - Be on the web?
Today's potential candidates &employers use social media
Share their thoughts & opinions faster and wider than ever before
All these online conversations and atctivities have the potential to positively or negatively
influence company’s reputation
It becomes A MUST to understand what is going on with company’s Employer Brand on the web
http://www.theglobalrecruit.com
Social media world in Russia
95 % of Internet audience use Social nets
4,1 mln users
17,9 mln users
24,9 mln users
5,1 mln users 1,2 mln
users
Daily reach
*TNS Web Index, Россия 0 +, 12-64 лет, декабрь 2013, аудитория в среднем за день, млн.чел.
http://www.theglobalrecruit.com
Social Media Listening:Technology Partnership
http://www.theglobalrecruit.com
Partnership Agreement with YouScan, a leader of the emerging social media monitoring & analytics / Social CRM market in Russia and Ukraine
Partnership Agreement with YouScan, a leader of the emerging social media monitoring & analytics / Social CRM market in Russia and Ukraine
Using technological platform which scan leading social
media sites such as LinkedIn, FB, Twitter, VK,
Google+, MoiKrug, LiveJournal, Yandex, Mail.RU,
and +50,000 other sources
WE PROVIDE DEEP ANALYTICS on what is being talked about your Employer Brand on social media
WE ANALYZE SENTIMENTS: we divide HR topics into 6 major areas and analyze sentiments per each by giving insights on regions, authors, frequency, sources and comparing with your competitors
ClientsThese leaders already use social media monitoring tools with
YouScan technologies for their existing brands:
And others…
http://www.theglobalrecruit.com
http://www.theglobalrecruit.com
For more information please contact us:
Shali Gabisonia, [email protected]
Viktoria Pralich, [email protected]
Tel.: +7 495 506 6096