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Navigating In The
Digital Space
By: Michelle Ngome
AGENDA
• Lingo• Content• Facebook• LinkedIn• Twitter• Instagram• Pinterest• Video• Productivity Hacks
SOCIAL MEDIA LINGO
• Handle – username @MichelleNgome
• Hashtag – word or phrase preceded by #; helps identify search results
• Direct Message (DM) – private message
• Tag – link to someone’s profile
Types of Content
Types of Content
• Blogs, press releases • Podcast, Media interviews• White papers, research papers• Visuals: pictures, images, quotes, video• Webinars• E-books and books• Presentations• Testimonials
Benefits of Content Marketing
Content Marketing
Voice
Audience
Expertise
Sales
Affordable
Presence
Creating a Profile
1. Email address
2. Password
3. Profile pic
4. Username
Stats• 1.65 billion users• 29.7% 25-34 years old• 76% female; 66%
male• 300 million photos
daily• 50 million business
pages• 41% US small
business
Tactics• 3:1 personal, purpose,
promotional• Ads• Groups• Branded cover photo
Facebook Cover
Stats• 433 million users• 56% male; 44% female• 4 million business pages• 17% SBO use• 5% Company pages• 81% B2B marketing• 6.5 million jobs• 94% recruiters -
candidates
Tactics• Optimize profile• Blog • Add media• Post once a day• Recommendations• Groups – messages• Contact database
Stats• 310 million users; (1.3
billion registered)• 46% daily use• 38% Millennials
Tactics• Hashtags• Twitter search• Twitter chat• Target market• Influencers,
companies
Stats• 400 million users• 77 million in US• 51% male; 44%
female• 53% 18-29 yrs old
Tactics• Public account• Complete profile• Look, like, swipe• Hashtags• Connect to your FB• Always have link in bio• Share images
Instagram Hashtags
#love#instagood
#me#tbt
#cute#photooftheday
#instamood#iphonesia
#picoftheday#igers
#girl#tweegram#beautiful#instadaily#summer
#instagramhub#follow
#iphoneonly#igdaily
#bestoftheday
Snapchat
Stats• 10 billion daily video
views• 100 million active
users• 400 million snaps• 70% female
Tactics• Last 24 hours• Stories through video
and pics
Stats• 100 million active
users• 85% women• 28% US adults• 66% use it for
inspirations
Tactics• Visual branding• Buying demographic• Inspirational• Educational• Drives traffic• Portfolio
Power of Video Marketing
Stats• 50% mobile traffic• “Video” in an email
subject line increase by 19%
• 69% video marketing among sales, marketing, and business professionals
• 81% video on website
Tactics• Practice• Short videos• Key points• Brand awareness• Informative• Lead generation• Engagement• Consistency
Live Streaming
• Live Streaming – Periscope, Blab, Facebook, YouTube
• Affordable• Connection/Interaction• Exposure• Personal TV channel• Look before you go live
Best Practices
• Add icons to your website• Add to business cards• Cross promote on other social media
platforms• Mix between personal and promotional
messages• Follow back, like and thank you• Post during mid day hours
Productivity Hacks
• HubSpot Sidekick• Google Drive• Google Keep – Evernote• Genius Scan• Calendly• Slack• Any.Do
Recap
• Select a platform
• Understand the audience
• Craft your message
• Add and remain valuable
Contact
• Line 25 Consulting – digital marketing, social media, networking strategies, thought leadership
• Networking With Michelle podcast iTunes, Stitcher, Google Play
Company – http://line25consulting.com
Personal – http://michellengome.com
