Music Magazine Pitch

Hollie Gittins

• The genre of my music magazine is going to be pop. I decided to create a pop magazine as I am interested in that type of music so I will know most about it and also because there aren’t many pop music magazines already out there. I also chose to do pop music because it appeals to a mainstream audience and pop culture is very popular in todays society. The pop music magazine industry does make a lot of money even if there isn’t a gap in the market as many pop music magazines already exist.

Similar publications on the market

Institution that will produce my magazine

• The institution which are may produce my magazine would be Immediate Media Company because it distributes and produces similar magazines such as Top of the Pops. I would like IPC media to produce my magazine as they are a large company who are very well known and are well informed about the genre I have chosen which is pop.

Target Audience• My target audience is 12-17 year old girls• In full time education (at school or college)• Interests: pop music, fashion, celebrity culture,

makeup, films. • I would expect my target audience to view the

artists in my magazine as role models and as someone to look up to aspire to be like.

Style/brand identity/house style• House style: Bright and bold fonts.• Bright and Feminine colour palette such as pinks and purples.

• Mode of address: Informal and chatty.

• Images: Eye catching, fun and bright. Mainly of pop artists including quotes from interviews or lines from articles.

• Brand identity: my brand identity will be my chosen pop magazine name which will feature as the masthead.

• Style of my magazine: Scrapbook style

Possible names

• Pop Culture• Teen pop• Here and Now• What A Blast • Music times• Our Moment• Music of the Future• Future POP• Simply Pop• I POP♥

• POP ♥

What music my magazine will cover• Current and upcoming pop artists.• Music mainly in the UK Top 40 • Young boy groups and girl groups• Solo female and male singers• My magazine will cover this

content by interviews with the artists, articles, the latest pop news including song releases and celebrity gossip and reviews on songs and new boy and girl groups.

Double page article• I want my double page spread to feature an interview with either

a solo female singer or a new upcoming boy group. I would like it to be a question and answer style format.

• The reason I have chosen to do either a solo female singer or a new upcoming boy band is because If I choose the solo female singer then the audience can relate to them as they are the same gender however if I choose to do a new upcoming boy band my audience maybe more interested to read the article as they are the opposite gender and girls may desire them.

• My double page article will feature a 50:50 ratio of pictures to text. The right side of my magazine will feature an image of the artist/artists. On the left side will be an introduction on the artist/artists with 3 columns of questions and answers with the image colour bleeding onto the next page of the magazine.