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SOCIALMEDIA.ORG/SUMMIT2014ORLANDOOCTOBER 27–29, 2014
Mo' accounts, mo’ problems
THOM LYTLEEMC CORPORATION
© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
@ThomLytle#SocialMediaOrg
ACCOUNTSPROBLEMS
N E A N D E R T H A L E V A N G E L I S T S , G I G A W A T T S H O R T A G E S , PRESIDENTIAL CAMPAIGN SLOGANS, MY GLOBULAR ADDICTION, CANINE HIGH-FIVES, AND MORE.
1
MO’
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AFTER MONTHS OF RIGOROUS STATISTICAL SOCIAL DATA ANALYSIS AND EXTENSIVE RESEARCH OF 1990’s HIP HOP, I’VE UNCOVERED AND VISUALIZED AN ASTOUNDING RELATIONSHIP…
2
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PRO
BLEM
S
ACCOUNTS
MO’
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@ThomLytle#SocialMediaOrg 4
THE CAVEMEN THE HOCKEY STICK THE XMAS TREE THE DUDE THE “YES WE CAN” THE TWEET FACTORY
PROBLEMS123456
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© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
@ThomLytle#SocialMediaOrg 5
© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
@ThomLytle#SocialMediaOrg 6
© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
@ThomLytle#SocialMediaOrg
EMC WOULD LIKE YOU TO LEARN
HOW SOCIAL MEDIA CAN MAKE YOU
MORE EFFECTIVE IN YOUR ROLE.
THE SOCIAL TEAM CAN SHOW YOU HOW
7
© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
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SOCIAL SPRAWL
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The unstructured and often unregulated proliferation of
social media accounts in an enterprise - making it difficult for your customers to easily find and consume your
social media content
© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
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OK, IT HASN’T STUCK
9
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@ThomLytle#SocialMediaOrg
YouTube
Flickr
25 50 75 100
Industry Average EMC
HOW DID WE STACK UP?
10
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SIX IS BETTER THAN ONE
11
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SIX IS BETTER THAN ONE
12
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SIX IS BETTER THAN ONE
13
+
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SIX IS BETTER THAN ONE
14
NOT>
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THE HOCKEY STICKVISUAL PROOF THAT YOU ARE SPREADING YOUR MESSAGE TOO THIN
15
OTHER>
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@ThomLytle#SocialMediaOrg
18,000
36,000
54,000
72,000
90,000
32,000
64,000
96,000
128,000
160,000
EMC
Corporation
EMC
India
Mozy
EMC
Careers
EMC
World
RSA
EMC
IT M
anagement
EMC
Docum
entum
RSA
Conference
EMC
Forum
EMC
VM
AX
EMC
Korea
EMC
Israel
EMC
Nederland
EMC
Sverige
EMC
VN
X and V
NX
e
EMC
Belux
EMC
Mom
entum
EMC
VPLEX
EMC
Avam
ar
EMC
UK
and Ireland
EMC
Latinoamérica
EMC
Brasil
EMC
France
EMC
RecoverPoint
EMC
NetW
orker
EMC
SourceOne
EMC
Deutschland
EMC
Global Services
EMC
Captiva
EMC
Southern Africa
EMC
España
EMC
Japan
Greenplum
EMC
Norge
EMC
Docum
ent Sciences
EMC
Isilon
Syncplicity
EMC
Hellas
EMC
Portugal
EMC
Italia
EMC
Select
EMC
APJ C
hannel Dev
EMC
TV
EMC
Danm
ark
EMC
Backup and Recovery
EMC
Public Sector
EMC
Switzerland
EMC
Thailand
EMC
Suomi
Engagement Fans
16
© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
@ThomLytle#SocialMediaOrg
14,000
28,000
42,000
56,000
70,000
14,000
28,000
42,000
56,000
70,000
EMC
corp
mozy
EMC
documentum
EMC
world
EMC
cloud
EMC
Forum
EMC
careers
EMC
partners
EMC
ITM
gmt
EMC
Isilon
EMC
ProtectData
EMC
VM
AX
EMC
Japan
EMC
GS
syncplicity
EMC
UK
I
EMC
Education
EMC
_VN
X
EMC
Atm
os
EMC
Xtrem
IO
EMC
Italia
EMC
mom
entum
EMC
Proven
emctv
EMC
bigdata
EMC
academics
EMC
Korea
EMC
DocSciences
EMC
healthcare
EMC
_VN
Xe
TwinStrata
EMC
Latam
EMC
Oracle
EMC
VSPEX
EMC
MiddleEast
emc_de
EMC
France
EMC
ScaleIO
EMC
PublicSector
EMC
AN
Z
EMC
captiva
EMC
Spain
EMC
Nederland
EMC
CIO
Connect
EMC
Brasil
EMC
MX
EMC
Switzerland
EMC
Thailand
EMC
Suomi
Engagement Followers
17
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@ThomLytle#SocialMediaOrg 18
ADDICTED TO BUBBLES
CAUTIONS • LOGARITHMIC • LTD DATA/SIZE • ANOMALIES
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KILL EM ALLWELL, NOT REALLY ALL OF THEM… BUT DEFINITELY THE ONES YOU DON’T NEED
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NameChk.com
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ONE SIMPLE TEST TELLS
YOU EVERYTHING YOU NEED TO KNOW ABOUT AN ORGANIZATION’S MARKETING ALIGNMENT…
21
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THE XMASTREE
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STEP 1 Visit http://twitter.com/search and enter the company or organization
STEP 2 Select “People” from the search options to restrict results to only accounts.
STEP 3 Enjoy the magical lights.
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EMC’S TREE
VERY “FESTIVE”!
CIRCA 2012
24
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++
1
23
TIERS OF JOY
25
• CLEAN • RECOGNIZABLE • SCALABLE • GLOBALIZED
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@ThomLytle#SocialMediaOrg 2626
THE DUDE
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@ThomLytle#SocialMediaOrg 272727
OURSOLUTION
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@ThomLytle#SocialMediaOrg 28
!
!!
A UBIQUITOUS PUBLICATION AND
MANAGEMENT ENVIRONMENT PROVIDING DIRECT ACCESS TO SEED CONTENT AND ACCESS
DATA ACROSS OUR FULL ECOSYSTEM OF
ACCOUNTS
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“I REALLY APPRECIATE YOUR PASSION BUT YOU CAN NOT CREATE THAT SOCIAL MEDIA ACCOUNT.”
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YEP, SHE ACTUALLY
COULD
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FORMAL REQUEST PROCESS
ACKNOWLEDGEMENT GATE
ACTIVE REVIEWRELEVANT TRAINING
SPEED BUMPSYOU’RE LOOKING TOO CLOSE
VANDALAY INDUSTRIES
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© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
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NOT FANCY. NOT PRETTY. BUT IT WORKS.
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I AM JACK’S WITHERING ATTENTIONSPAN
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THE TWEET FACTORY
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COMPREHENSIVE GLOBAL SOCIAL
TRAINING CURRICULUM TO BUILD EMPLOYEE ADVOCATES AND
TRAIN OUR SOCIAL ACCOUNT
MANAGERS
35
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FOUNDATIONAL ADVANCED
FUNCTIONALPLATFORMS
Accessing EMC’s Corporate ChannelsSocial Risk Mgmt and Crisis CommsSocial Media MeasurementBecoming an InfluencerIndluencer Marketing and EngagementSocial Advertising
Social Media Policy and PrinciplesIncorporating EMC’s Brand into Social MediaSocial Media MonitoringSocial Media Content
FacebookTwitterLinkedInWeibo
Social Media for SalesSocial Media for Human ResourcesSocial Media for RecruitingSocial Media for Executives
BloggingCommunities
(IN DEVELOPMENT)
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OUR GOAL
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NO MARKETING ANTIBIOTICS | FREE-RANGE THOUGHTS
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LOOKSGOOD ON A CHAIN TOO
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© Copyright 2014 EMC Corporation. All rights reserved.© Copyright 2014 EMC Corporation. All rights reserved.
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THANK YOU
39
@ThomLytle
in/ThomLytle
say hi:
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