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Mining and analyzing social media facebook w gephi - hicss47 tutorial - dave king

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Page 1: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 1A: .GDF File Opening

Page 2: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 1B: Change Type to Undirected

Page 3: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 1C: Open File (“OK”)

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Step 1D: Random Layout of Network

Page 5: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 1E: Clicked “Center on Graph” button

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Step 2A: Review Nodes in “Data Laboratory”

Page 7: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 2B: Review Edges in Data Laboratory

Page 8: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 3A: Select a “Layout” to improve the visualized graph structure

Page 9: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 3B: Run “Force Atlas” layout procedure setting “Repulsion strength” to 2000

Page 10: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 3C: “Stop” layout procedure

Page 11: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 3D: … producing a new, more easily understood version of the graph

Page 12: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 3E: Click “T” to display node labels

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Step 3F: Select “Label Adjust” from Layout(s)To adjust label overlap

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Step 4A: Click “Partition” in order to linknode colors to various attributes

Page 15: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 4B: Click “Refresh” button toAccess “partition parameter(s)”

Page 16: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 4C: Selected “age” parameterfrom dropdown list

Page 17: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 4B: … then clicked “Apply” to color nodes based on “age” group membership

Page 18: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 4E: … then clicked “T” to turn off the labels in order to better inspect age distribution

Page 19: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 4F: Followed same procedure toDisplay “sex” distribution

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Step 4G: … and finally the “group” membershipdistribution to better understand the Friendship structure

Page 21: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 5A: In analyzing various statistics for an Egocentric network, “Ego” is usually deleted from node set

Page 22: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 5B: Ego has been eliminated, providing a clearer look at the various subnetworks occupied by Ego’s Alters

Page 23: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 5C: As a second step in the analysis, we click on the “Ranking” tab to access

various numerical parameters

Page 24: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 5D: In this analysis we are going to modify the “size” (“diamond” icon) of the nodes to reflect

the various statistics of interests

Page 25: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 5E: At the moment, the only metric that has been calculated is “Degree”

which we select and “Apply”

Page 26: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 5F: To calculate other statistics we simply click the “Run” button next to the statistic name on the right

Page 27: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 5G: For many of these statistical runs,dialog boxes appear describing the

statistics being calculated

Page 28: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 5H: The descriptions are usually followeda report of the associated statistical results

Page 29: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 5I: Behind the scenes the selected statistics are also being added to the Nodes table in the Data Laboratory [note:

I ran each of the statistics in the list on the Overview page]

Page 30: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 6A: Once a statistic has been run, the name of the associated ranking will also

appear in the drop down selection list

Page 31: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 6B: In this case we are going to select “Betweenness Centrality” for determining the size of

the nodes in the visual display

Page 32: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 6C: This is the result of that selection.

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Step 6D: Now we click on “T” to add back the labels

Page 34: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 7A: Before we finish, we create a stylized rendition of the graph by “Previewing” it. As an initial step to the

preview, we click the “Show Labels” box and click “Refresh”

Page 35: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 7B: This is the Previewed display

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Step 7C. Finally, we return to the Node table in the Data Laboratory and select “Export table”

Page 37: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 7D: This produces a dialog box for selecting the attributes we want to

export. By default it’s all.

Page 38: Mining and analyzing social media   facebook w gephi - hicss47 tutorial - dave king

Step 7E: This is the final result which can be used for further analysis.