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Mana Women in Business RetreatSaturday 9 August 2014
Utilising Social Media to grow your business
Agenda
• Overview of different Social Media Apps
• Choosing which ones for your business
• Social Media Tips
• Questions
• Brainstorming Session for Social Media content
2www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
Why use Social Media?• Get found by people who are searching for your products
or services
• Connect and engage with current and potential customers
• Create a community around your business
• Promote other content you create, including webinars, blog articles, or other resources
• Generate leads for your business
• Helps with SEO for your website
• Promote new products, services and events
3www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
Should I be using Social Media for my business?
• Who is your target audience?
-Depends on target audience, eg Are they using Social Media, and if so how which ones and how often etc?
• What do you want to achieve from having Social Media for your business?
-is it for new or existing clients? What are the benefits for liking your page?
• Consistency is essential to keep people engaged!
• Disadvantages:It can be very time consuming and take a long time to convert these leads into customers or clients.
4www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
Mana Women in Business RetreatSaturday 9 August 2014
Utilising Social Media to grow your business
Overview of different Social Media Apps
Social Media Overview
6www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14Source: http://www.melissaleiter.com/how-to-choose-social-media-platforms/
Social Media Overview
8www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
9www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
Source: http://thenextweb.com/socialmedia/2014/03/05/social-media-platform-best-business/
Social Media Overview
11www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
12www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
Source: http://thenextweb.com/socialmedia/2014/03/05/social-media-platform-best-business/
14www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
15www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
Source: http://thenextweb.com/socialmedia/2014/03/05/social-media-platform-best-business/
17www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
18www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
Source: http://thenextweb.com/socialmedia/2014/03/05/social-media-platform-best-business/
20www.facebook.com/definedcoach Enhance my facebook page seminar 25 Sep 2013
21www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
Source: http://thenextweb.com/socialmedia/2014/03/05/social-media-platform-best-business/
Google +
23www.facebook.com/definedcoach Enhance my facebook page seminar 25 Sep 2013
Google +
24www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
Source: http://thenextweb.com/socialmedia/2014/03/05/social-media-platform-best-business/
Mana Women in Business RetreatSaturday 9 August 2014
Utilising Social Media to grow your business
Choosing which ones for my business
How do I choose which ones for my business?
• Find out which Social Media applications your target market are on
– When are they online?
– How often are they online?
– What are they interested in?
26www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
Social Media – by different types of Accounts
27www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
Source: http://www.marketingprofs.com/charts/2014/25307/how-people-use-different-social-networks-in-different-ways
Social Media – by Topic Area
28www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
Source: http://www.marketingprofs.com/charts/2014/25307/how-people-use-different-social-networks-in-different-ways
Mana Women in Business RetreatSaturday 9 August 2014
Utilising Social Media to grow your business
Social Media Tips
Create a Social Media Strategy
• Give people a reason to like your pages – there are so many pages out there, why should people like your page?
• Create some measurable goals for your Social Media pages that include timeframes
• Then put a plan in place for achieving these goals
• Keep branding consistent – eg same profile picture, logo, coloursetc
• Use your insights and Google analytics to help track progress and see which Social Media apps are driving traffic to your website
30www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
Promoting your Social Media pagesAdd your Social Media URL to different sites:
•link onto your website•include in your email signature•Add to business cards and marketing material
31www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
Ways to increase engagement
• Commenting on other Social Media links or other blogs
• Providing updates that are engaging and that people like or comment on
• Linking your newsletter or blog to Social Media
• Do Market Research
– Look at similar industries
– Look at your favourite pages
– What content are people engaging with?
32www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14
#Hashtags
33www.facebook.com/definedcoach
• Used to create words more searchable – add a # in front of a word
• Great for promoting events
• Search on hashtags
• Discover trending conversations
• Connect with users with similar interest
• Only use 1-2 hashtags per post
Utilising Social Media to grow your business – 9/8/14
Ideas for Content
– Tips and information that can help solve your clients issues
– New and exciting things happening in your industry
– Updates on your team and business
– Events and things you are part of or going to
– Quotes and inspirational things
– Current events relevant to your industry
– Create a Content Calendar - Calendar specific things relevant to your industry – eg Valentines Day, Fathers Day
– Create an event
34www.facebook.com/definedcoach
Ensure that no more than 20% of your posts are offers
Utilising Social Media to grow your business – 9/8/14
Questions?
Questions & Feedback
• Please go and Like
www.facebook.com/definedcoach
• And feel free to provide comments on the workshop – on my Facebook page
• For more information or a one on one Social Media session please contact me – [email protected] or 04 974 8640
36www.facebook.com/definedcoach Utilising Social Media to grow your business – 9/8/14