Student Copy

What you get on front covers

.

Masthead

Kicker Cover Line

Secondary Lead

Graphic Feature or Puff

Selling Line or Banner

Feature Article Photo

Anchorage

Flash

Menu Strip

Bar Code

Date Line

Headline

Web-links?

Ears?

Plug

Web address

e.g. Connotations of the Masthead What meaning is added with the

interaction between anchorage and photos

What lifestyles are hinted at in taglines, kickers and use of language in general

What is regarded as most important on the cover and why you think this is

What tone / type of language is used

How front covers are conceived and laid out

The Masthead used for MOJO magazine is used in every issue, sometimes varying in colour to match the colour scheme of the page. The font is quite bold and usually juxtaposes against the colour of the background to help it stand out. In this case, the main image is placed infront of the masthead, this could be indicate power or domination.

The colour scheme circulates around the colours Black, Red & Grey. This links with the main image of The Specials. The monochrome pattern is associated with the music genre Ska in which the band specify in.

The anchorage links with the main image as it suggests a serious vibe and implies the band are of the genre ‘Ska-punk’, which is usually associated with anarchy behaviour and having your own opinions.

The main image is a high angled, long shot of the Ska band, The Specials. The direct mode address suggests a ‘ready for trouble’ kind of vibe & is quite intimidating.

The headline is placed infront of the image in a bold font to imply a ‘this is who we are’ sentiment.

The Masthead used for MOJO magazine is used in every issue, sometimes varying in colour to match the colour scheme of the page. The font is quite bold and usually juxtaposes against the colour of the background to help it stand out. In this case, the colour white stands out from the Red & Orange colour background, annoucing the name of the magazine boldly.

The graphic features are flame-like shapes linking with the colour scheme and setting a sense of a rawness & wild attitudes of the artist/band in the main image.

The same font is used throughout the cover. A psychedelic, 70’s styled font is used, which links with the background of the person in the image of their decade of fame & the genre

they specify in.

- BLUE, WHITE & BLACK COLOUR SCHEME = Sets a mysterious & ‘cool’ aura - The same font all over the magazine, varying in colours and sizes

The Masthead used for MOJO magazine is used in every issue, sometimes varying in colour to match the colour scheme of the page. The font is quite bold and usually juxtaposes against the colour of the background to help it stand out. In this case, the masthead is in a white font against the main image’s area of black & the background’s navy shade. This makes the masthead looking striking and adds a sense of subtly about the person in the main image.

Direct mode of address can appear ‘in yer face’, serious, warm…

Indirect mode of address can be mysterious, lively, sombre…

Creates a wacky, fun image, sharing an identity with the reader that offers the ‘independence’ of indie music.

Enigma – what are they getting up to now?

COLOUR - Is a colour scheme used? Is it the same with every issue or switch according to the images? Is there a pattern as to where colour is used? Does colour have its own meaning?

FONTS - Roughly how many different fonts (not sizes) are used? Can you link the same fonts with the same conventions?

STYLE - What look and feel is created? How much does the cover image contribute to this? What photographic techniques are used? Describe the mode of address and overall look e.g. invitational, mysterious etc. Is a theme used e.g. futuristic? Does an enigma prompt the reader to ask questions?

USE OF SPACE - How has the rule of thirds been used? Does the left-third dominate? Is the use of space typical e.g. masthead top-left, headline sitting at the bottom of the mid-third etc.? Is it spread out, blocky, chaotic? Is there any dead space or white space?

CONCLUDE – Why do you think it is designed as it is? Does it reinforce or challenge the typical conventions? Is it: poster-style, busy , loud, inyerface, smooth, slick, stylish, fun etc.?