Linkedin: Hints, Tips and Best Practices

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LinkedIn is a fantastic place to begin building your brand, creating connections and developing relationships. This presentation provides hints, tips, and best practices for leveraging this powerful social network for B2B -- including step by step tutorials. Brought to you by Mohawk MakeReady, this presentation can be used for your internal training purposes.

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  • 1. LINKEDIN HINTS, TIPS AND BEST PRACTICES How to build a better network and presence May 2014

2. Optimize your Profile and Presence With so many professionals on LinkedIn, you dont want to miss an opportunity to stand apart and leave a favorable impression. Whether youre new to LinkedIn or a seasoned pro, these tips will help optimize your profile and presence. May 21, 2014 LinkedIn: Hints, Tips & Best Practices 2 3. May 21, 2014 LinkedIn: Hints, Tips & Best Practices 3 1. Go to your Profile and select Edit Profile 2. Below your profile photo is your current profile URL. Select Edit 3. Select Customize your public profile URL, found on the right-hand side under Your public profile URL 4. Type your new custom URL in the text box 5. Click Set Custom URL Grab Your Personalized URL 4. May 21, 2014 LinkedIn: Hints, Tips & Best Practices 4 1. Go to your Profile and select Edit Profile 2. Below your number of connections, select Edit Contact Info 3. Select the pencil icon next to Websites 4. On the drop-down, select Other. This allows you to include a description of the URL, rather than the standard Company Website or Blog Make Your Links Stand Out 5. May 21, 2014 LinkedIn: Hints, Tips & Best Practices 5 1. Go to your Profile and select Edit Profile 2. The following sections can be enhanced with multimedia: Summary, Experience and Education 3. Various types of multimedia can be added, such as links, presentations, documents, videos, images and audio 4. To get started, simply select Add a Link or Upload a File 5. All titles and descriptions can be edited or updated. Links will automatically pull-in images, but alternative images can be uploaded manually Create a Multimedia Profile: Dont Just Say It, Display It! 6. May 21, 2014 LinkedIn: Hints, Tips & Best Practices 6 Incorporating keywords into select areas of your profile will make it easier for prospects to find you. Consider incorporating them into: 1. Current and Past Experiences 2. Headline 3. Summary 4. Interests 5. Skills 6. Contact Info Links Enhance Your Visibility By Including Keywords 7. May 21, 2014 LinkedIn: Hints, Tips & Best Practices 7 1. Go to your Profile and select Edit Profile 2. Hover your cursor over the double-sided arrows found in each section 3. Click and drag to rearrange the order in which the sections are displayed 4. Additional sections can be added, such as Projects, Languages, Publications, Organizations, Honors & Awards, Test Scores, Courses, Patents, Certifications and Volunteering & Causes Stand Out by Reordering Your Profile 8. May 21, 2014 LinkedIn: Hints, Tips & Best Practices 8 1. Visit resume.linkedinlabs.com/ 2. Sign in with your LinkedIn credentials 3. Select New Resume 4. Begin editing your resume Easily Turn Your Profile Into a Resume 9. Better Network and Prospect Success on LinkedIn is dependent on your network. Quality connections breed quality relationships, which in turn creates tremendous opportunities for you and your business. Whether youre new to LinkedIn or a seasoned pro, these best practices can help you build a better network and give you a leg up on the competition May 21, 2014 LinkedIn: Hints, Tips & Best Practices 9 HINTS, TIPS & BEST PRACTICES 10. May 21, 2014 LinkedIn: Hints, Tips & Best Practices 10 Tradeshows, conferences and other networking events present tremendous opportunities to build your network. 1. When exchanging business cards, let the individual know that you will be connecting with them via LinkedIn 2. Never use the default LinkedIn invitation request 3. Write something personal, referencing where you met which establishes a shared experience Connect at Tradeshows and Events 11. May 21, 2014 LinkedIn: Hints, Tips & Best Practices 11 1. Designate an individual in your company to actively reach out to lots of connections 2. This individual should spend time developing their network and nurturing relationships 3. After a broad network is established, this individual and their connections will act as a window for your sales team Have a Point Person in Your Company 12. May 21, 2014 LinkedIn: Hints, Tips & Best Practices 12 1. In the LinkedIn search field, enter the company names of your customers and prospects 2. If they have created a company page, it will appear in the results 3. Select Follow 4. This enables you to see personnel movement, company news, and potential key contacts Follow Companies 13. May 21, 2014 LinkedIn: Hints, Tips & Best Practices 13 1. After completing a Basic or Advanced Search, select the Save Search option in the upper right-hand corner 2. Enter a name for the search in Title field, and choose the frequency in which you wish to be updated in the Alert 3. Up to 10 job searches and 3 people searches can be saved Saved Searches 14. May 21, 2014 LinkedIn: Hints, Tips & Best Practices 14 1. Hover over your profile picture in the upper right-hand corner and select Privacy & Settings 2. Under Privacy Controls, select Select What Others See When Youve Viewed Their Profile 3. Select the You Will be Totally Anonymous options Use Anonymous Settings 15. May 21, 2014 LinkedIn: Hints, Tips & Best Practices 15 1. Hover over your profile picture in the upper right-hand corner and select Privacy & Settings 2. Under Privacy Controls, select Turn On/Off Your Activity Broadcasts 3. Uncheck the box to limit the notifications your network receives Hide Your Activity Notifications 16. May 21, 2014 LinkedIn: Hints, Tips & Best Practices 16 LinkedIn is an incredibly powerful tool for you and your business learn how to stand apart and make an impact, today! 17. May 21, 2014 17 Mohawk MakeReady provides practical resources for digital printing. WE CAN HELP VISIT MOHAWKMAKEREADY.COM FOR MORE TOOLS & TO JOIN THE COMMUNITY LinkedIn: Hints, Tips & Best Practices