Embed Size (px)
DESCRIPTION
How to be present on a digital environment nowadays. Some tips to understand the digital world : social media, content marketing, search engine optimization (SEM) and google keywords, ... Training made for Jade Belgium National Meeting
Citation preview
Digital Marketing
Intro- Digital marketing is not only Facebook1. What is digital marketing 2. Possibilities
Focus 1 : Social Media in the mix 1. Brief introduction2. Community Management3. Game of thrones 4. Some tools
Focus 2 : Content Marketing 1. Permission marketing2. The right tone + the right target3. Blogging 4. SEO
Agen
da
What is digital marketing ???
Intro – Digital Marketing is not only Facebook
Digital marketing ≠ Online Marketing
Cover aspect of communication & marketing
Digital marketing = Long Term strategy
One world
What are the possibilities ?
Intro – Digital Marketing is not only Facebook
Content Marketing
Social Media
Online MarketingMetrics
Email Marketing
Part 2
Part 3
Part 2 – Social Media in the Mix
Brief Intro
Part 2 – Social Media in the Mix
Brief Intro
Part 2 – Social Media in the Mix
Brief Intro
Community Management
Part 2 – Social Media in the Mix
1.Define your target 2.Use the right “Tone” 3.Create COOL content 4.Perseverance 5.Analysis 6.React and adapt to your audience
Game ofthrones
Part 2 – Social Media in the Mix
Part 2 – Social Media in the Mix
Permissionmarketing
Part 3 – Content Marketing
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.
It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.
“
“Seth Godin
The right tone to the right target
Part 3 – Content Marketing
Content Strategy• The right tone ! • Be unique in your sector • Create content that is needed • Send back to your core business
Blogging
Part 3 – Content Marketing
Why ?
- Increase sales - Attract new customers- Create a personal relationship with the
“clients/prospect”- Brand trust - Differentiation - SEO
Check : Mint.com , Kissmetrics, HubSpot, …
SEO
Part 3 – Content Marketing
SEO
Part 3 – Content Marketing
