Thora Gylfadottir, EUi Librarian and Electronic Resources Coordinator

4 December 2013

It’s all about sharing

... In a nutshell

• http://www.youtube.com/watch?v=Y4EwCG8Z498

Video on YouTube - http://www.youtube.com/watch?v=Y4EwCG8Z498

Our customers are on ...

Revolution

Is the social media the biggest revolution since the industrial revolution?

Generation X› born 1966-1976› current population, not so interesting› age 37-47

› born 1977-1994 › current population ca. 2 billion› age 19-36

› born 1995-› remains to be seen

Generation Y

Generation Z

BÚMM!

They are

› quick› bright› ambitious› innovative› open minded

They are

› quick› bright› ambitious› innovative› open minded

› lazy› work shy› ... and unbelievably self-centered

Life is

› stating› commenting› liking› following› downloading – uploading › reviewing› rating› ... and sharing

Things are worthless if they cannot be experienced with others

Mobile expectation

› anytime› anyplace› anywhere› free

› „everyware“

They

› think they can do everything,... but don‘t want to do things

› they are impatiant,... but don‘t have time to do things

› they don‘t want to pay for anything on the net,... but are willing to pay for things done for them

We

› RU library meets its customers where they are,... and follow them wherever they go!

Where is everybody?

› at least the Icelanders are on› Facebook 72 - 81%› Instagram 39%› Twitter 20%› LinkedIn 9%

Sharing and social media 1

› Facebook– RU Library and Information Services

› Facebook groups– FonsJuris (Icelandic legal sources)

– APA (Publication Manual of the American Psychological Association)

– IEEE (Institute of Electrical and Electronics Engineers)

– OSCOLA (Oxford University Standard for Citation Of Legal Authorities)

Sharing and social media 2

› Twitter – our professional information dissemination

› YouTube – common with the Mothership – How-to-do videos

› LinkedIn – common with the Mothership, – still thinking what to do with it

› LibraryThing – given up on it

› Instagram – we have an account – but what/how/who should we be there?

Sharing – but not social media

› Zotero – research and reference management tool

› Dropbox

› Google Drive › ... and all that package!

They are mashing it!

Useful reading— — ‘Facebook statistics’ (Wikipedia, the free encyclopedia, 27 October 2013) <http://en.wikipedia.org/w/index.php?title=Facebook_statistics&oldid=578539948> accessed 28 October 2013.

— — ‘The importance of retweeting (and how to do it like a pro)’ (Socialable, no date) <http://www.socialable.co.uk/the-importance-of-retweeting/> accessed 28 October 2013.

Halliday, J, ‘David Cameron considers banning suspected rioters from social media’ (theguardian, 11 August 2011) <http://www.theguardian.com/media/2011/aug/11/david-cameron-rioters-social-media> accessed 15 October 2013.

Peters, M, ‘How to Connect With Mashable via Email, RSS and Social Media’ (Mashable, 18 November 2011) <http://mashable.com/2011/11/18/follow-mashable/> accessed 28 October 2013.

Qualman, E, Socialnomics: how social media transforms the way we live and do business (2nd edn, John Wiley & Sons 2013).

Schroer, W. J., ‘Generations X,Y, Z and the Others’ (Social Librarian Newsletter) <http://www.socialmarketing.org/newsletter/features/generation3.htm> accessed 10 October 2013.

Stock, J, ‘Social Media Statistics 2013 - Facebook vs Twitter vs Pinterest’ (JobStock, 24 December 2012) <http://www.jobstock.com/blog/social-media-statistics-2013/> accessed 28 October 2013.

Taylor, K, ‘Arab Spring really was social media revolution’ (TG Daily, 6 December 2012) <http://www.tgdaily.com/software-features/58426-arab-spring-really-was-social-media-revolution> accessed 10 October 2013.

Witte, G.G., ‘How to find and create social media content for your library | Library Connect’ (2013) 11 LibraryConnect, 4 <http://libraryconnect.elsevier.com/articles/marketing-advocacy-roi/2013-08/how-find-and-create-social-media-content-your-library> accessed 10 October 2013.