Indranil Bhattacharjee Address: 857, Mahendra Banerjee Road, Behala, Kolkata - 700060

Phone : +918017111545 (M) +918095908664 (M)

Email : indraneel8@gmail.com

LinkedIn: http://www.linkedin.com/in/indranilbhattacharjee

Facebook: https://www.facebook.com/indranil.bhattacharjee3

Skype: indranil.bhattacharjee81

Project Manager: Digital Marketing, Brand Management and Channel & Campaign Management.

Industry Exposure: Home Interior Infrastructure; Online Matrimony; Education; Online Grocery; Community; SAAS

applications; Home Audio; & Ecommerce.

Digital Experience:

Company: (Formerly) TechShu Consultancy PVT. LTD.

Now Indusnet Techshu Duration: August, 2012 - Present date

Designation: Digital Marketing Manager (Strategy &

planning)

Responsible For: Project performance

Achieve business & vanity goals.

Digital strategy & Channel mix - media plan

Client relationship, renewals & up selling.

Core Digital Competencies:

Understanding of Digital Channels & Mix (Search,

Profile, Contextual)

Understanding online user behavior (Analytics, trends

& Insights)

Content ideation (social,& blog)

Basic HTML

Basic UI/UX principles.

Conversion Rate Optimization

Work outline

Project manager (January 2015 – present)

Client – Greenply plywood (FY-15-16 marketing campaign) o Objective: With the askgreenply campaign the client wanted to establish connect with the TG for this segment

which is majorly dominated by trade influencers. Connect with 50,000 + audience through the micro site and

home décor community. Generate 300,000 YouTube views for TVC campaign; Generate INR 20, 00,000 lakhs

online sales/ query; Reach 4 million target audience, pan India. Media planning of 25 Lakhs budget.

o Achievement: Successfully launched askgreenply.com, achieved 3 lakhs views in the first 3 days – reached 1

million + total channel views in the 45 day campaign; generated a closed sales figure of 37 lakhs from digital

(search + GSP from adwords); reaching 1 lack + fb fans, 13+ talking about for life ka who #eksawaal

campaign; Independence day campaign #ideaofempowerment ; launched ecommerce website

Client - IIHM & IAM

o Objective: To position IIHM institute as the place where students can build a glamorous career in hospitality;

Goal was to get 1500 student admission for 2015 -18; Branding for IIHM Young chef India competition, getting

1000 student participation for the competition; Branding for Young Chef Olympiad across India and globe for

participation. Bring down cost per acquisition (previous year being INR1500 CPA) Bring down digital spend

from a whopping INR 80 lakhs per year to 60 lakhs . Digital promotions for IIHM Young Chef India & IIHM

Wine Tour.

o Achievements: media planning for 20 lakhs budget for admission (including facebook and adwords) Getting

5326 leads with a conversion of 17% (approx) from search, 9.25% direct conversions from facebook, 4%

(approx) conversions from GDN; bringing CPA down to INR 322 for search; INR 768 from display (previously

INR 1300 approx) & Facebook CPA INR 557.

Client - ABPWeddings o Objective: To Get 30k pre-launch registration over the period of 3 months (soft launch was on 21st July)

o Challenges: ABPWeddings a late entrant in the online matrimonial market; had established competitors

o Achievements: launching ABP weddings media plan for 20 lac, media buying from NDTV (ROS- LB,Expando)

Gaana (LB,Expando) & ABP & TT (interstitial, LB, MRHS, expand) In the first month itself we achieved 18k

registrations – facebook contributing 6500+ registration at a Stellar CPA of INR 3.36 ; Adwords 1700 + at a

CPA of INR 32; 6000+ from Media buying initiative ; 3000+ Direct ; Social Media Engagement – Meme series

on Bengali wedding.

PROFESSIONAL EXPERIENCE – (Pre-MBA) 39 months.

Organization Period Designation

Amalgamated Bean Coffee Trading Co.Ltd.(Kolkata) July 27, 2008 - April 12, 2009 Assistant Manager (Operations)

The Radisson Hotels& Resorts (Goa) December 01, 2007 - June 30,

2008

Guest Service Supervisor

The Oberoi Hotels & Resorts (Kolkata) June 27, 2005 - June 28, 2007 Operational Trainee

39 months of direct customer relationship in hospitality services.

Note: For professional references please visit http://www.linkedin.com/in/indranilbhattacharjee

ACADEMICS

Year Exam/Degree Name Of Institution University/Board Marks 2012 MBA

(Marketing/Finance)

Army Institute Of Management

(Kolkata)

W.B.U.T. 6.79

2005 B.Sc (Hospitality and

Hotel Administration)

Institute of Hotel Management

(Bhubaneswar)

NCHMCT & AN / IGNOU 67.80%

2002 XII Class (Commerce) Vivekananda college, Kolkata W.B.C.H.S.E 55.80%

2000 X Class Julian Day School, Kolkata I.C.S.E 61.60%

PERSONAL PROFILE: Father’s name : Late Mr. Prasanta Kr. Bhattacharjee

Date of Birth : August03, 1981

Permanent Address : 857, M.B.Road, Kolkata-700060, West Bengal, India

Gender : Male

Marital Status : Married

Nationality : Indian

Passport Number : F1321986

Linguistic Ability : English, Hindi and Bengali

Date :

Place :

(INDRANIL BHATTACHARJEE)