Analysis Report By @vikashnsingh(7 Feb 2016 to 12 Feb 2016)

In Memory of Lance Naik Hanumanthappa Koppad

(1982-2016)

Lance Naik Hanamanthappa Koppad An Indian soldier who survived being trapped under 25 feet (8 metres) of snow for six days after being caught in an avalanche died in hospital on Thursday

February 11, 2016.

It’s not an digital media or social media campaign. This is a real story of a real hero Lance Naik Hanamanthappa Koppad. Story of his missing, survival, rescued, alive from beneath tonnes of snow, prayers and passed away. It was in Miracle when news comes, Lance Naik Hanamanthappa Koppad survived 6 days under the Siachen avalanche and alive.

Social Media Activity

In 6 days overall total 72.9k number of content published, which include, 288 blog posts, 3.6k online news articles, 57 forum postings, and 68.9 tweets.

Twitter Reach

1 billion twitter impressions from 68,963 Twitter mentions by 52,459 users

Overall Buzz Graph & Word Cloud

Most talked keywords was- Siachen, avalanche & Soldier etc.Siachen, Glacier & Soldier generated max buzz

Twitter Analysis

India was top country with 89.9% mentions.

66% of tweets sent were actually retweets 16% of tweeters tweeted 2-4 times

Most Retweeted Tweets

Twitter Analysis

The following heat map shows where tweets around the globe originated from.

Blogs

India was top country with 52.3% mentions. 83% Male & 17% female participation on blog.

News & Forums

In past 6 days 3.6k news article was published & In past 6 days 57 discussion was in Forum

Videos

In past 6 days 494 videos was published

Thanks You

(C) vikashnsingh