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How to use social media for your business with tips for Facebook, Yelp, TripAdvisor, Instagram and Twitter.
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Improve your business through social media
Milena Regos Out&About MarketingHashtag: #NTBSocial
@milenaregosSlides on: slideshare.net/milenaregos
1.Build2.Grow3.Engage4.Measure5.Monetize
Facebook Plan
BUILDTimeline Cover
FB apps
FB Events
Email list building
Your custom landing page?
Claim Place
Timeline cover image. Include CALL TO ACTION
851x315
Tool: Use Bit.ly to abbreviate links and get stats.
No designer? No problem.
Facebook appsup to 12 custom apps
‣ Connect other social networks: Twitter, Instagram, Pinterest, YouTube‣ Email generation‣ Create Contests / Giveaways‣ Custom landing pages‣ Vendors / Tools
‣ Heyo‣ WooBox‣ ShortStack
Source: ECommerce Quarterly, EQ1 2013
35% of people like a page so they can
participate in contests
Source: Buddymedia
Free FB appsUse
WooBox.com and connect your
Instagram, Twitter, YouTube
and Pinterest
Fan gated value added
content
Email generator
How do I increase my Facebook likes?
GROW
Quality + Relevant Content
Exclusive offers
Contests/Giveaways
Facebook adsPromote
offline
Like box
Shorter posts
generate 29% more interaction
Source:TrackSocial
Photos generate
39% more interaction
Source: Hubspot
Dogs, cats, horses
clever timely
curiosityfunny
Questions get 100% more comments
Source: KissMetrics
Contests/Giveaways
FB offers/exclusive deals
42% of people like a page to
get a coupon or discount
Source: SociallyStacked
Run Highly Targeted
Facebook adsfacebook.com/
adsfacebook.com/
business
Use the Power Editor for advanced FB ad management
Create Custom Audiences
How often to post?
ENGAGE
Act as page not you
Respond/Comment
Tag pages
Schedule
Use hashtags
Use Facebook as your Business
Establish Content Publishing Schedule = Save Time
Save 2 hours a day with PostPlanner
PostPlanner Content Suggestions
Schedule with Facebook
BUFFER
Comment/ReplyWithin 24 hours max!!
Use App “Pages” for people on the GO
Measure&
Celebrate
ROI?
77% of marketers have found customers via Facebook (B2C), 43% B2B
Source: Hubspot2013
ROI=167%
ROI=337%
ROI= 2,616%
Remember that social is not all about sales
Facebook is FREE
Bonus: Get your FB Score
Yelp‣ 120 million monthly
unique visitors in Q4 2013
‣ 85% read online reviews about local businesses
‣ 4 out of 5 Yelp users stop by Yelp before making a local purchase
Sources: Yelp; Bright Local Consumer review survey 2013; Nielsen; Fake it till you make it: Reputation, Competition and Yelp review fraud
16% of reviews get filtered
‣ Fill out your profile completely - add photos, details, address, menu
‣ Ask for reviews
‣ Hey, write a review for me on Yelp (BAD)
‣ Hey, check us out on Yelp (GOOD)
‣ Try to prevent good reviews from being filtered out
‣ Respond to reviews in timely manner
‣ Run a Yelp deal, Foursquare check in deal
‣ Offline presence - find us on Yelp sign, Yelp event, display positive reviews
TripAdvisor
‣ 200 million monthly unique visitors
‣ 125 million travel reviews
‣ 3.1 million businesses and properties
‣ 17 mil candid traveler photos
Source: TripAdvisor
‣ Claim your business listing
‣ Write detailed descriptions (92% choose a business that posts detailed descriptions)
‣ Keep your info up to date
‣ Add keyword-rich text
‣ Upload photos - 150% higher engagement with 20+ photos
‣ Change your primary photo often
‣ Cross-promote your social networks
‣ Show off your awards / Showcase your badges
‣ Integrate booking and reservation links
‣ Encourage reviews as guests check out
Source: SearchEngineJournal
TripAdvisor
‣ 93% of bookings are affected by online reviews
‣ Focus on offline service for online results
‣ Respond to negative reviews and use to improve performance
‣ Celebrate the successes
‣ Hire the right people
Source: StrategyOne
‣ 150 million users
‣ 70% log in at least once a day
‣ 25% of Fortune 500 companies use Instagram
Source: Expandedramblings.com
Post regularly
Use hashtags
Put a filter on it
Runcontests
‣ Link to your account on your website
‣ Promote on other social networks
‣ Experiment and stick to what works
‣ Comment on posts
‣ Mention others
‣ Follow others
‣ Engage
‣ Be personable
‣ Meet/connect new people
‣ Show up - tweetchats, events, news
‣ Share good content
‣ Give a lot
Source: SimplyMeasured
Diversify
Go VISUAL
Invest time and resources
Need more?
‣ Sign up for the Social Media Academy‣ outandaboutmarketing.com -
Free&Useful Tab‣ On demand classes‣ 3 class packages $29.95
Questions?Milena Regos
Out&About Marketingwww.outandaboutmarketing.com
[email protected]: @milenaregos
