IMPACT OF SOCIAL

MEDIA ON TOURISM

(Special Reference to Twitter)

Presented by:Mr. D.J. GurungDoctoral Research ScholarSchool of Management SciencesDepartment of Business AdministrationTezpur University

What is Social Media“websites and applications that enable users to create and share content or to participate in social networking.”

“ forms of electronic communication (as Web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (as videos)”

Types of Social Media Blogs - Wordpress, Blogger, Typepad Content Sharing - YouTube, Flickr,

Photobucket Social Networks - MySpace, Facebook Professional Networks - LinkedIn,

ecademy, xing Microblogging & Presence - Plazes, Twitter,

JaikuEtc… etc… etc…

What is TWITTER???

“a series of short, high-pitched calls or sounds.”

Twitter is a free social networking microblogging service that allows registered members to broadcast short posts called tweets. 

To weave tweets into a conversation thread or connect them to a general topic, members can add hashtags to a keyword in their post.

Tweets, which may include hyperlinks, are limited to 140 characters, due to the constraints of Twitter's Short Message Service (SMS) delivery system.

Founder: Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams

Created in March, 2006 & Launched in 15th July, 2006 Learn about tweeter: https://

support.twitter.com/articles/215585

Getting started with Twitter…

CAN TWITTER BE USEFUL FOR TOURISM???

Share experience

Share information

Promotes destination

Shares expectations

Interconnects with other websites

Promotion through contests

Correct Errors

Raise Queries

Courtesy: Sheila

EXAMPLES OF TOURISM PROMOTERS USING TWITTER

What went wrong with Assam

Tourism twitter handle????????

Do’s & Don'ts :Dos:

Tweet and re-tweet important contents Interact with followers Identify queries and reply themConnect through keywords using hashtags

(#) Interconnect with different internet

platforms of the organization (facebook, instagram, website etc.)

Follow only the right people/twitter handle Increase the content

Don’t:Be inactiveBe irresponsiveBe monotonousBe boringBe careless

OTHER SOCIAL MEDIAInstagram

Google plus (G+)Travel blogs

INSTAGRAMInstagram is an online mobile photo-

sharing, video-sharing, and social networking service.

Enables its users to take pictures and videos, and share them either publicly or privately on the app.

The name originates from the word ‘Instant’

Created by Kevin Systrom and Mike KriegerLaunched in October, 2010Acquired by Facebook in April, 2012

INSTAGRAM FOR TOURISMLocation taggingHashtag key wordsIncrease content Creative contentNiche marketing & Mass

marketing

Google Plus (G+)Google+ is an interest-based social

network that is owned and operated by Google.

Launched in June, 2011Enables to post photos and status

updates to the stream or interest based communities, group different types of relationships (rather than simply "friends") into Circles, a multi-person.

G+ for tourismFree to use & easy to promoteEnables sharing of status, photographs

& videosInstant messaging, text and video

through google hangoutCreation & Joining community of

interests location tagging, and the ability to

edit and upload photos to private cloud-based albums

Travel Blogs A travel blog is a blog written by tourists for

the purpose of sharing there experiences regarding a visit to a destination.

This can include photographs, videos and other information regarding the destination, modes of travel, accommodation facilities etc..

Examples: www.holidayiq.com, www.travelblog.com, www.virtualtourists.com

Advantages(courtesy: Sachin achar,Mahesh wadde)

Social media works in a real time situations.

Social media covers a wide range of possibility and audiences

Social media in tourism is a creative way to allow the people to give ideas

Social media had become a great extent alternative to word-of-mouth advertising

Disadvantages

Publishing obvious advertising copy is unacceptable in the social media world

Every post on twitter is public and user has no control over what people say.

Bad news go viral as easily as good news and can do unethical business irreparable harm.

Social media can be both an aid and a threat

THANK YOU