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How to use Facebook Insights and Twitter Analytics
for Improved Content Marketing
Analytics is not frightening, rather it’s our friend to
understand the market in a more effective way.
They are not just numbers. They are
insights about your businessin a more logical way.
Facebook Insights
Data for: Understand your
Facebook audience
Go to: People tab of Facebook Insights
More than 50% fans are not reached!
Data for: Understand what type of content
resonates with them well
Now let’s move on to: Reach tab
Click on any point of the graph, it will redirect you to the post details for the
given date. This is the way you can see which posts worked better for your
audience.
Time to know what pisses your audience
off...
Follow the next graph on Facebook Insights
Click on the pointers and you will understand what not to
post.
Or go to Likes tab
Clicking on any point of the 'Unlike' zone will take you to an insightful window...
36 unliked in one day!!
Trace out the posts. Now this is NOT TO DO for you.
Data for: What’s the best time
to post
Go to Posts tab
You can get data for every day and every hour.
A bonus tip: Also try posting at unusual but peak
time slots.
Twitter Analytics
Data for: Understand your Twitter followers
Your audience wants to hear from you more
A comparison of two months’ tweet history and
their effect for a brand.
Go to Followers tab
And find the interests
of your followers
Data for: Understand what type of content
resonates with them well
Visit the Tweets tab of your Twitter Analytics dashboard
From the list, you can trace the posts that are going
exceptionally well with your network.
Click on Tweet details
Look for the detailed report on impression with time,
clicks, RTs.
Now look at the right hand side bar of the Tweets tab
Look for the days, when you got highest and lowest response.
Find the best and worst tweet.
Data for: What’s the best time
to post
Go to Followers tab
Find your followers' geo-location and send your
tweets accordingly
Thank You!
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