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HOW TO MAKE A GREAT VIDEO:Le Basics
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What made that video so good?
Necessary components:• Lightning• Camera (image)• Sound• Editing• Scripting• Cinematography• Acting
Coin Video:• Simple language• Showed use cases• Call to action
(thumbnail)• Regular dude explaining• “Why don’t already have
this?”
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Process: Key ElementsIdea
Scripting
Equipment
Lighting + Image
Acting
Sound
Editing
Launching
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Process: Key ElementsIdea
Scripting
Equipment
Lighting + Image
Acting
Sound
Editing
Launching
Pre-Production
Production
Post-Production
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How do I find a great idea?
Choose something
you like YouTubecomponent:Shareable?
Brainstorm:no
restrictions Aligned withthe brand?
Don’t targetEVERYONE
1.2.
3.4.
5.
Resources
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Production
Lighting Sound Image Set
Day light Good micTripod +
good camera
Where? Items
needed?
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Getting out of your comfort zoneYour comfort zone is any type of behavior that keeps you at steadily low anxiety level.
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Getting out of your comfort zone
Make theset fun
F*** whatothers think
Intimidatingbut not
impossible
The firstis the worst
Watch eachsegment
1. 2. 3. 4. 5.
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How is this useful?
• Final Cut Pro (editing): Listed as huge resume builder
• Choose a company you would like to work for
• Brand-consumer interactive marketing: Da Future
• Video production: Huge industry
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EDITING!Super fun things
and stuff
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Final Cut Pro vs. iMovie vs. Adobe Premier
• iMovie = Beginner + not very user friendly
• Final Cur Pro = “YouTube” standard• FREE for a month
• Adobe Premier: Film
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Library
Event
Project
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Import Files
Imported Files
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Playback
Video + Audio Settings
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Where the magic
happens
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Name
Image
Sound
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Text + Extra Clips
Main Clips
Music + Extra Sound
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Case Study: YouTube Nation
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Case Study: YouTube NationThey had everything:• Funding and production from Dreamworks• YouTube stars as guests• Amazing teamYet… They failed
Problems:• A +30 year-old targeting teens (we usually watch
our age group, but not always true)• Tosh.O and RayWilliamJohnson were already there…• Content discovery became more social• There was no need
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Shameless Plug:
Practical Procrastination