Embed Size (px)
DESCRIPTION
Hurdle Buster: How to create social media campaigns properly, and follow Facebook's rules & guidelines.
Citation preview
HURDLE BUSTERS
HOW TO: Run Social Media campaigns and follow Facebook Rules
#StartupPhoenix
Create ContextName
Where are you from
What do you do / working on
How did you hear about Eureka/My talk
Facts:
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For
millions of years, human beings have been part of one tribe or another. A group needs only two things to be a
tribe: a shared interest and a way to communicate.” ― Seth Godin, Tribes: We Need You to Lead Us
What is a TRIBE
Peo
ple
Hel
ping
Peo
ple
73% of American adults use social media sites.
People spend 27% of their time online using SM. In America = 16 minutes of every hour.
In 2010, SM passed pornography as the #1 activity online & remains in the top spot
Social Media general Rules
#Sta
rtupP
hoen
ix
● Every social site has a culture - understand, engage, innovate
● USE the Content Rules:○ 20% rule: Only 1 of 5 posts should be self-discussion
(apply to contest - only 1 in every few should be re-promoting your contest)
● Make sure profile / contest matches business. ○ if you wouldn’t do it offline, don’t do it online
● PLAN & AUTOMATE {Calendar, Hootsuite}
Why have contest / campaigns● Create fun● Engage YOUR tribe● Help brand awareness (grow tribe)● Gain UGC (User Generated Content)● Grow email list● Increase leads● Make sales● Test market / product / idea
Dive in: 101 reasons & tips for Facebook contests:
THE RULES: Facebook
● Change OFTEN!!! (google “new facebook contest rules)● Always start with reading FB Page Guidelines● NO MORE “like-gating” ● Keep it your YOUR page
○ Cannot give them entries forposting / sharing to THEIR page
○ You can ask for it, but can’t reward it
FB for Biz: New promotion guidelines (2013)FB Promotion guidelines & FAQs
THE RULES: DO
● Always include the FB Disclosure (the fine print for legal purposes) Acknowledgement that the “promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.”
● Include “official rules” somewhere obvious○ Start & end date, way of entry, method of choosing winner, eligibilty (or limitations if any) age requirements, keep it to 18+, etc), & way of
winner announcement.
● Choose words carefully (offer VS give) - read FB policies to decide words to use
● Use a 3rd party app (mobile ready, anywhere accessible)● Keep it as simple as possible (KISS)
○ Be appropriate for your goal. ● Use posting, liking, commenting as “entries / voting)
○ now allowed, utilize getting people to engage ON YOUR PAGE● Announce winner on your page (email if possible)
○ Newly added to FB in 2013, use this to build trust and social proof
THE RULES: DON’T
● Break federal, state, local laws○ IRS FAQs on gift tax○ DEEP Dive on online contest laws
● Give contest on personal (profile) timeline ● Offer age related content without having blocks
(tobacco, alcohol, firearms, etc)
● Promote medications (or anything that’s not yours)
● Mislead / be spammy / cheesy (about contest or INFO collecting)
● Ask for wrongful “tagging” in photos○ If they are not in the photo don’t tag them (or ask them to tag
others
Define Goals & objectives
● Goal = WHY you want to do it● Make sure a contest is BEST way to acheive
○ If your b2b niche, contest may not be best
● pick 1-3 KPI (key performance indicators)○ you’ll get lost if looking at ALL stats○ Participants, emails, engagement (comments, conversations, etc), UGC, likes, web
visitors, etc○ be SMART (specific, measurable, attainable, realistic, time-specific)○
^ Principle is true for things BEYOND contest...
Dive in: 101 reasons & tips for Facebook contests:
Decide on PlatformDon’t reinvent the Wheel
● ON Facebook / Insta / Twitter / Pinterest vs APP○ customize
● 3rd party app options○ Shortstack○ SnapApp○ Pagemodo○ Wishpond (step by step tutorial)○ Woobox○ Heyo○ Guavabox (b2b)
Decide on Reward● What type of PEOPLE are you wanting to motivate & attract
MUST MATCH
● Don’t offer an iPad - unless your apple, which you’re not● Gift cards for YOUR biz can be great● Create a package
Promote, Engage & Monitor!!!
● Cross promote - your platforms & partners● Personally engage - chat back● Make them realize they’re being seen ● Watch KPI - change the way you’re promoting as necessary
○ Consider advertising during this time
Reminder
#Sta
rtupP
hoen
ix
● Every social site has a culture - understand, engage, innovate
● USE the Content Rules:○ don’t post ONLY about your contest - but do HIGHLIGHT
● PLAN & AUTOMATE {Calendar, Hootsuite}
Contests done right! More
Extras:Follow: Facebook for BusinessHubspotSocial Media Examinar Wishpond 4 things to consider
Automation: Hootsuite, Google calendar
TO DO cont...A) Join: Meetup.com/Eureka-Scottsdale
B) Sept / Oct Talks: Email me with any topics you may be intersted in...
1) Hashtags: What they are, how to appropriately use them2) Twitter: Understanding it, using it, Do’s and Dont’s3) Pinterst: Understanding it, using it, Do’s and Dont’s
What do you want to hear about? Write down or email me: Hashtags, Facebook Contest, Twitter, Pinterest, Blogging, Wordpress,
Instagram, Graphics help, iPhone tips, creating a website, email campaigns, OTHER CONTENT
Connect with meChelsea Dygert (G+)
252-717-9919
Find me: twitter / instagram
@cimforgiven
at Local coffee shop
#StartupPhoenix
