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@GuyKawasaki and @PegFitzpatrick 2
@GuyKawasaki and @PegFitzpatrick 3
@GuyKawasaki and @PegFitzpatrick
valuableBE
@GuyKawasaki and @PegFitzpatrick
• Inform, assist, or
entertain
• Pass the re-share
test
• Embrace the NPR
model
Be valuable
@GuyKawasaki and @PegFitzpatrick
cleverBE
Be clever
@GuyKawasaki and @PegFitzpatrick
• Piggyback on
services (Alltop)
• Share what’s
already popular
• Use Lists, Circles,
and Communities
@GuyKawasaki and @PegFitzpatrick
graciousBE
Be gracious• Share other
people’s content
• Give thanks
• Stay positive or
stay silent
@GuyKawasaki and @PegFitzpatrick
@GuyKawasaki and @PegFitzpatrick
organizedBE
Be
organized• Use the right tools
(Buffer, Sprout,
Hootsuite)
• Create a calendar
• Be consistent
@GuyKawasaki and @PegFitzpatrick
@GuyKawasaki and @PegFitzpatrick
dramaticBE
Be dramatic• Add visuals to each
post
• Add text on top of
visuals
• Add user-
generated content
@GuyKawasaki and @PegFitzpatrick
@GuyKawasaki and @PegFitzpatrick
optimalBE
Be optimal• Perfect your profile
• Add share buttons
• Use optimal visual
sizes
@GuyKawasaki and @PegFitzpatrick
Optimize your graphics
Twitter 1024 X 512 pixels
Instagram 640 x 640 pixels
Facebook 940 x 788 pixels
Pinterest 735 x 1102 pixels
@GuyKawasaki and @PegFitzpatrick 16
@GuyKawasaki and @PegFitzpatrick
boldBE
Be bold• Take a stand
• Express your
personality
• Be topical and
timely
@GuyKawasaki and @PegFitzpatrick
@GuyKawasaki and @PegFitzpatrick
toughBE
Be tough• Embrace
complaints
• Ignore trolls
• Go three rounds
@GuyKawasaki and @PegFitzpatrick
@GuyKawasaki and @PegFitzpatrick
activeBE
Be active• Keep calm and
post often
• Repeat your tweets
• Get on Pinterest
@GuyKawasaki and @PegFitzpatrick
@GuyKawasaki and @PegFitzpatrick
curiousBE
Be curious• Experiment
constantly
• Watch what others
do
• Use Incognito
mode with Chrome
@GuyKawasaki and @PegFitzpatrick
@GuyKawasaki and @PegFitzpatrick 25
Bonus round of power tips!
@GuyKawasaki and @PegFitzpatrick 26
@GuyKawasaki and @PegFitzpatrick 27
Thank you!
