How to Build a Social Media Content Calendar

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  • 4-Step Strategy to Create a Social Content Calendar

    A WEBINAR PRESENTED BY

  • Presenters

    Keenan Schneider Michael PattersonProduct Education Manager Digital Marketing Specialist

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

    @SproutGKeenan @MPatterson22

  • HOW TO CREATE A SOCIAL CONTENT CALENDAR

    Best Friends

  • HOW TO CREATE A SOCIAL CONTENT CALENDAR

    Overview

    Why You Need to Share Content on Social

    The Benefits of a Social Content Calendar

    4 Steps to Build Your Own Unique Workflow

    Using Sprout to Schedule Months of Content

    Q & A

  • Click here to see the recorded webinar!

    http://sproutsocial.com/insights/webinars/how-to-build-a-social-media-content-calendar/

  • To Increase Following

    Share content to boost your

    reach and increase the

    exposure you need to grow

    a bigger social following.

    Why You Need to Post Rich Content to Social

    To Boost Engagement

    Social content can spark

    conversations with fans and

    followers, giving you the

    chance to build deeper

    relationships.

    To Generate Leads

    Create social media posts

    sending fans and followers to

    your rich content in order to find

    quality leads to reach out to.

    To Establish Leadership

    Posting original, thought-

    provoking content will set

    your brand apart from

    others in your industry.

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

  • To Saving Time

    Creating and scheduling

    multiple social posts

    simultaneously can help save

    hours of time on social.

    The Benefits of a Social Content Calendar

    Planning Campaigns

    Social media messages can

    spark conversations with

    fans and followers, building

    deeper relationships.

    Crafting Timely Content

    You can use social media

    to share links to gated

    content in order to drive

    new leads.

    Maintaining Sanity

    Posting original, thought-

    provoking content will set

    you apart from others in

    your industry.

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

  • Saving Time

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

    Thats 2 hours a day crafting content

    x 10 minutes per social post 12 social posts

  • Planning Campaigns

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

  • Crafting Timely Content

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

  • Maintaining Your Sanity

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

  • 4 Steps to Build Your Own Unique Workflow

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

  • 1. Establish a Posting Cadence

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

  • How often should you post?

    Post ____ times to Facebook.

    Post ____ times to Twitter.

    Post ____ times to Instagram.

    Post ____ times to LinkedIn.

    Post ____ times to Google+.

    Via SumAll & Buffer

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

  • Post Quality

    If youre sharing quality,

    though-provoking content

    you can get away with

    sharing more often.

    Cadence Considerations

    Your Industry

    If you find the days you

    post more frequently lead

    to less engagement,

    consider scaling back.

    Post Engagement

    Certain industries, such

    as tech or retail, have

    audiences that are more

    active on social media.

    Annoyance Level

    Be mindful of what and

    how often you share.

    Would you follow yourself

    on social media?

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

  • Figure Out What Content Resonates

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

  • Access Your Post History

    Use Facebooks Page Insights

    Use Twitters Analytics Page

    Use Sprouts Social Media Reporting

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

  • Study Your Past Message Performance

    Sprout Social Twitter Analytics

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

  • Links

    Links to articles or blog

    posts created by your

    company or an adjacent

    source.

    Figure Out What Post Types Perform Well

    Photos

    According to Twitter,

    photos receive an average

    35% boost in Retweets.

    Videos

    The same study shows

    videos receive an average

    of 28% boost in Retweets.

    Text-Based Posts

    Your run-of-the-mill social

    media statuses comprised

    of only text.

    Offers

    Any sort of contest or

    giveaway offering your

    followers a chance to win.

    Gifs

    More networks are

    creating functionality to

    share gifs in your feed.

    Quotes

    Inspirational quotes from

    famous figures or those

    that you work with.

    Hashtags

    Whether theyre trending

    hashtags or hashtags

    youve created in-house.

    https://blog.twitter.com/2014/what-fuels-a-tweets-engagementHOW TO CREATE A SOCIAL CONTENT CALENDAR

  • Mentions & Replies

    Messages mentioning

    others or directed right to

    those who have messaged

    you.

    Figure Out What Content Performs Well

    Company Updates

    Updates from your

    company, whether thats a

    new feature or press

    release.

    Blog Posts

    Articles that youve written

    or that youve found on

    relevant sites.

    eBooks & Webinars

    Content that invites your

    users to download your

    latest eBooks or webinars.

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

  • Figure Out Which Topics Perform Well

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

  • 3. Source Quality Content at Scale

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

  • Internal Sources

    1. Your companys blog.

    2. User-Generated Content.

    3. eBooks, Webinars and other resources.

    4. Product announcements and updates.

    5. Fresh imagery from your design team.

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

  • Feedly

    1. Create Topics Based on Each of Your Interests

    2. Follow Thought-Leaders in Each Specific Space

    3. Content is Automatically Streamed to Your Feedly Page

    4. Share Content You Think Your Following will Enjoy

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

  • Bambu by Sprout Social

    1. Employers collect the top content for

    their company and load it into Bambu.

    2. Employees can access the page and

    choose the content theyd like to

    share.

    3. Users can share posts directly,

    schedule messages or collect links for

    their content calendar.

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

  • Buzzsumo

    1. Type in a topic or domain relevant to

    the content youd like to share.

    2. Buzzsumo returns the most socially

    shared content given your selected

    timeframe.

    3. Start collecting links to content youd

    like to share.

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

  • 4. Start Filling Out Your Calendar

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

  • 1. You know how frequently to post content. 2. You know what kind of content to post. 3. You know where to source content to keep up. 4. You just need to start building out your calendar.

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

  • PRESENTATION TITLE

    Calendar with Reminders

    Create recurring events in your calendar of choice to remind you when its time to post pre-made content.

    Excel Templates

    Build an Excel doc or Google Sheet and use it to store your upcoming social

    media posts.

    Social Scheduling Tools

    Tools created to create, store and schedule your

    social media posts at pre-determined times.

    Ways to Schedule Your Social Content

  • HOW TO CREATE A SOCIAL CONTENT CALENDAR

  • HOW TO CREATE A SOCIAL CONTENT CALENDAR

  • PRESENTATION TITLE

    Fill in Mandatory Content

  • PRESENTATION TITLE

    Fill In the Blanks

  • HOW TO CREATE A SOCIAL CONTENT CALENDAR

    Version 2 of the Publishing Calendar

  • Click here to start using Sprout Socials social publishing tools!

    HOW TO CREATE A SOCIAL CONTENT CALENDAR

    http://sproutsocial.com/features/social-media-publishing

  • Thank you!

    Keenan Schneider Michael PattersonProduct Education Manager Digital Marketing Specialist

    HOW TO CREATE A SOCIAL CONTENT CALENDAR