How to Build a Social Media Content Calendar

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    16-Apr-2017

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<ul><li><p>4-Step Strategy to Create a Social Content Calendar</p><p>A WEBINAR PRESENTED BY</p></li><li><p>Presenters</p><p>Keenan Schneider Michael PattersonProduct Education Manager Digital Marketing Specialist</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p><p>@SproutGKeenan @MPatterson22</p></li><li><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p><p>Best Friends</p></li><li><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p><p>Overview</p><p>Why You Need to Share Content on Social</p><p>The Benefits of a Social Content Calendar</p><p>4 Steps to Build Your Own Unique Workflow</p><p>Using Sprout to Schedule Months of Content</p><p>Q &amp; A</p></li><li><p>Click here to see the recorded webinar!</p><p>http://sproutsocial.com/insights/webinars/how-to-build-a-social-media-content-calendar/</p></li><li><p>To Increase Following</p><p>Share content to boost your </p><p>reach and increase the </p><p>exposure you need to grow </p><p>a bigger social following.</p><p>Why You Need to Post Rich Content to Social</p><p>To Boost Engagement</p><p>Social content can spark </p><p>conversations with fans and </p><p>followers, giving you the </p><p>chance to build deeper </p><p>relationships.</p><p>To Generate Leads</p><p>Create social media posts </p><p>sending fans and followers to </p><p>your rich content in order to find </p><p>quality leads to reach out to. </p><p>To Establish Leadership</p><p>Posting original, thought-</p><p>provoking content will set </p><p>your brand apart from </p><p>others in your industry.</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>To Saving Time</p><p>Creating and scheduling </p><p>multiple social posts </p><p>simultaneously can help save </p><p>hours of time on social.</p><p>The Benefits of a Social Content Calendar</p><p>Planning Campaigns</p><p>Social media messages can </p><p>spark conversations with </p><p>fans and followers, building </p><p>deeper relationships.</p><p>Crafting Timely Content</p><p>You can use social media </p><p>to share links to gated </p><p>content in order to drive </p><p>new leads.</p><p>Maintaining Sanity</p><p>Posting original, thought-</p><p>provoking content will set </p><p>you apart from others in </p><p>your industry.</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>Saving Time</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p><p>Thats 2 hours a day crafting content</p><p>x 10 minutes per social post 12 social posts</p></li><li><p>Planning Campaigns</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>Crafting Timely Content</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>Maintaining Your Sanity</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>4 Steps to Build Your Own Unique Workflow</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>1. Establish a Posting Cadence</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>How often should you post?</p><p> Post ____ times to Facebook. </p><p> Post ____ times to Twitter. </p><p> Post ____ times to Instagram. </p><p> Post ____ times to LinkedIn. </p><p> Post ____ times to Google+.</p><p>Via SumAll &amp; Buffer</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>Post Quality</p><p>If youre sharing quality, </p><p>though-provoking content </p><p>you can get away with </p><p>sharing more often.</p><p>Cadence Considerations</p><p>Your Industry</p><p>If you find the days you </p><p>post more frequently lead </p><p>to less engagement, </p><p>consider scaling back.</p><p>Post Engagement</p><p>Certain industries, such </p><p>as tech or retail, have </p><p>audiences that are more </p><p>active on social media.</p><p>Annoyance Level</p><p>Be mindful of what and </p><p>how often you share. </p><p>Would you follow yourself </p><p>on social media?</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>Figure Out What Content Resonates</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>Access Your Post History</p><p> Use Facebooks Page Insights </p><p> Use Twitters Analytics Page </p><p> Use Sprouts Social Media Reporting</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>Study Your Past Message Performance</p><p>Sprout Social Twitter Analytics</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>Links</p><p>Links to articles or blog </p><p>posts created by your </p><p>company or an adjacent </p><p>source.</p><p>Figure Out What Post Types Perform Well</p><p>Photos</p><p>According to Twitter, </p><p>photos receive an average </p><p>35% boost in Retweets.</p><p>Videos</p><p>The same study shows </p><p>videos receive an average </p><p>of 28% boost in Retweets.</p><p>Text-Based Posts</p><p>Your run-of-the-mill social </p><p>media statuses comprised </p><p>of only text.</p><p>Offers</p><p>Any sort of contest or </p><p>giveaway offering your </p><p>followers a chance to win.</p><p>Gifs</p><p>More networks are </p><p>creating functionality to </p><p>share gifs in your feed.</p><p>Quotes</p><p>Inspirational quotes from </p><p>famous figures or those </p><p>that you work with.</p><p>Hashtags</p><p>Whether theyre trending </p><p>hashtags or hashtags </p><p>youve created in-house.</p><p>https://blog.twitter.com/2014/what-fuels-a-tweets-engagementHOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>Mentions &amp; Replies</p><p>Messages mentioning </p><p>others or directed right to </p><p>those who have messaged </p><p>you.</p><p>Figure Out What Content Performs Well</p><p>Company Updates</p><p>Updates from your </p><p>company, whether thats a </p><p>new feature or press </p><p>release.</p><p>Blog Posts</p><p>Articles that youve written </p><p>or that youve found on </p><p>relevant sites.</p><p>eBooks &amp; Webinars</p><p>Content that invites your </p><p>users to download your </p><p>latest eBooks or webinars.</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>Figure Out Which Topics Perform Well</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>3. Source Quality Content at Scale</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>Internal Sources</p><p>1. Your companys blog. </p><p>2. User-Generated Content. </p><p>3. eBooks, Webinars and other resources. </p><p>4. Product announcements and updates. </p><p>5. Fresh imagery from your design team.</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>Feedly</p><p>1. Create Topics Based on Each of Your Interests </p><p>2. Follow Thought-Leaders in Each Specific Space </p><p>3. Content is Automatically Streamed to Your Feedly Page </p><p>4. Share Content You Think Your Following will Enjoy</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>Bambu by Sprout Social</p><p>1. Employers collect the top content for </p><p>their company and load it into Bambu. </p><p>2. Employees can access the page and </p><p>choose the content theyd like to </p><p>share. </p><p>3. Users can share posts directly, </p><p>schedule messages or collect links for </p><p>their content calendar.</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>Buzzsumo</p><p>1. Type in a topic or domain relevant to </p><p>the content youd like to share. </p><p>2. Buzzsumo returns the most socially </p><p>shared content given your selected </p><p>timeframe. </p><p>3. Start collecting links to content youd </p><p>like to share.</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>4. Start Filling Out Your Calendar</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>1. You know how frequently to post content. 2. You know what kind of content to post. 3. You know where to source content to keep up. 4. You just need to start building out your calendar.</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>PRESENTATION TITLE</p><p>Calendar with Reminders</p><p>Create recurring events in your calendar of choice to remind you when its time to post pre-made content.</p><p>Excel Templates</p><p>Build an Excel doc or Google Sheet and use it to store your upcoming social </p><p>media posts.</p><p>Social Scheduling Tools</p><p>Tools created to create, store and schedule your </p><p>social media posts at pre-determined times.</p><p>Ways to Schedule Your Social Content</p></li><li><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li><li><p>PRESENTATION TITLE</p><p>Fill in Mandatory Content</p></li><li><p>PRESENTATION TITLE</p><p>Fill In the Blanks</p></li><li><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p><p>Version 2 of the Publishing Calendar</p></li><li><p>Click here to start using Sprout Socials social publishing tools! </p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p><p>http://sproutsocial.com/features/social-media-publishing</p></li><li><p>Thank you!</p><p>Keenan Schneider Michael PattersonProduct Education Manager Digital Marketing Specialist</p><p>HOW TO CREATE A SOCIAL CONTENT CALENDAR</p></li></ul>